Experience

Interactive CT

• Content and Campaigns

  • Jul 2012 - Present

  Developing, implementing and integrating online digital content and engagement strategy for clients across industry viz. FMCG, finance, beauty products, E-commerce, oil and gas etc.Creating a well-rounded digital strategy that helps pipeline online engagement and interactions both offline and online across the brand communication sphereArticulating and implementing brand positioning matrix online that is consistent with and supports the offline brand outlook and positional… Developing, implementing and integrating online digital content and engagement strategy for clients across industry viz. FMCG, finance, beauty products, E-commerce, oil and gas etc.Creating a well-rounded digital strategy that helps pipeline online engagement and interactions both offline and online across the brand communication sphereArticulating and implementing brand positioning matrix online that is consistent with and supports the offline brand outlook and positional orientation.Helping to curate and manage brand engagement and conversation online to ensure it is in sync with overall brand objective.Monitoring online activities, social media metrics and trends to align brand activities and ensure maximum positional adjustment. Show more Show less



Interactive CT

• Head Strategy and Content

  • Jul 2012 - Present



PZ Nutricima

• Intern

  • Jun 2012 - Aug 2012

  Digital media content management Coordination of product promotions both online and offline ensuring synergy in content messagingMarket research and analysis



Orange Academy

• Resident brand manager and copy writer

  • Jan 2011 - May 2012

  Liaising with clients and senior managementImplementing and executing marketing initiativesWriting ad spots for TV, radio and other advertising outlets for clientsDeveloping unique concepts for brands