Experience

W5 Powering Customer Experience

• Business Consulting and Services
• 1 - 100 Employee

• Associate Director

  • Apr 2006 - Present



TNS Worldpanel

• Client Service Director

  • Feb 2005 - Mar 2006

  Delivered insights on consumer behaviour and competitor strategy to clients across a range of market sectors, providing unique insights to strengthen their relationships with key accounts and effectively manage and develop their category in store. Delivered insights on consumer behaviour and competitor strategy to clients across a range of market sectors, providing unique insights to strengthen their relationships with key accounts and effectively manage and develop their category in store.



The Sea Fish Industry Authority

• Edinburgh, United Kingdom

• Market Insight Manager

  • Nov 2002 - Feb 2005

  Responsible for understanding the retail and foodservice market for seafood in Great Britain and acted as a consultant to suppliers and retailers with respect to business planning, competitor analysis and new product development. Built relationships with seafood companies and retailers, raising Seafish’s profile by targeting industry’s individual research needs and delivering custom-made research solutions. Responsible for understanding the retail and foodservice market for seafood in Great Britain and acted as a consultant to suppliers and retailers with respect to business planning, competitor analysis and new product development. Built relationships with seafood companies and retailers, raising Seafish’s profile by targeting industry’s individual research needs and delivering custom-made research solutions.



University of Manchester

• Market Research Officer

  • Sep 1999 - Oct 2002

  Managed the design and implementation of all qualitative and quantitative research. The 18% increase in applications to study at the University between 2001 and 2002 was attributed to insights generated from market research strategy directing the targeting of students by region and benefits of study. Drove the market research function in an historically product-led organisation. Managed the design and implementation of all qualitative and quantitative research. The 18% increase in applications to study at the University between 2001 and 2002 was attributed to insights generated from market research strategy directing the targeting of students by region and benefits of study. Drove the market research function in an historically product-led organisation.