Sara Preston
Art Director at Madison Reed- Claim this Profile
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Bio
Kira Roher
If you ever have the chance to work with Sara you will be delighted by not just her warm, gracious and inviting personality, but also with her level of creative energy that she brings to every project. I had the opportunity to work with Sara for almost 3 years while at Madison Reed. In that time she was promoted from Graphic Designer to Senior Designer and became instrumental in leading the design of all the Madison Reed Color Bars. Her skill in envisioning three-dimensional space, innate sense of organization and handling extremely tight deadlines is second to none. She also approaches conflicts with ease and great professionalism. Sara leads from her heart and would bring joy to any team.
Trevor Tillman
I worked with Sara for the past year on the Creative team at Madison Reed. During my on-boarding she was essential in showing me the ropes, getting me up to speed on their processes and brand aesthetic. Over the 13 months of working her, I leaned on her choices as a designer to inform my work with color and typography in video. I watched as she spun multiple plates and competing priorities with total composure, creating some excellent work and elevating the brand in the process. She's articulate and opinionated and can back up her creative choices in a way that's easy to understand. Most importantly, she has a great attitude and sense of humor that rubs off on her team mates, particularly when navigating through chaos, ambiguity, and intense deadlines.
Kira Roher
If you ever have the chance to work with Sara you will be delighted by not just her warm, gracious and inviting personality, but also with her level of creative energy that she brings to every project. I had the opportunity to work with Sara for almost 3 years while at Madison Reed. In that time she was promoted from Graphic Designer to Senior Designer and became instrumental in leading the design of all the Madison Reed Color Bars. Her skill in envisioning three-dimensional space, innate sense of organization and handling extremely tight deadlines is second to none. She also approaches conflicts with ease and great professionalism. Sara leads from her heart and would bring joy to any team.
Trevor Tillman
I worked with Sara for the past year on the Creative team at Madison Reed. During my on-boarding she was essential in showing me the ropes, getting me up to speed on their processes and brand aesthetic. Over the 13 months of working her, I leaned on her choices as a designer to inform my work with color and typography in video. I watched as she spun multiple plates and competing priorities with total composure, creating some excellent work and elevating the brand in the process. She's articulate and opinionated and can back up her creative choices in a way that's easy to understand. Most importantly, she has a great attitude and sense of humor that rubs off on her team mates, particularly when navigating through chaos, ambiguity, and intense deadlines.
Kira Roher
If you ever have the chance to work with Sara you will be delighted by not just her warm, gracious and inviting personality, but also with her level of creative energy that she brings to every project. I had the opportunity to work with Sara for almost 3 years while at Madison Reed. In that time she was promoted from Graphic Designer to Senior Designer and became instrumental in leading the design of all the Madison Reed Color Bars. Her skill in envisioning three-dimensional space, innate sense of organization and handling extremely tight deadlines is second to none. She also approaches conflicts with ease and great professionalism. Sara leads from her heart and would bring joy to any team.
Trevor Tillman
I worked with Sara for the past year on the Creative team at Madison Reed. During my on-boarding she was essential in showing me the ropes, getting me up to speed on their processes and brand aesthetic. Over the 13 months of working her, I leaned on her choices as a designer to inform my work with color and typography in video. I watched as she spun multiple plates and competing priorities with total composure, creating some excellent work and elevating the brand in the process. She's articulate and opinionated and can back up her creative choices in a way that's easy to understand. Most importantly, she has a great attitude and sense of humor that rubs off on her team mates, particularly when navigating through chaos, ambiguity, and intense deadlines.
Kira Roher
If you ever have the chance to work with Sara you will be delighted by not just her warm, gracious and inviting personality, but also with her level of creative energy that she brings to every project. I had the opportunity to work with Sara for almost 3 years while at Madison Reed. In that time she was promoted from Graphic Designer to Senior Designer and became instrumental in leading the design of all the Madison Reed Color Bars. Her skill in envisioning three-dimensional space, innate sense of organization and handling extremely tight deadlines is second to none. She also approaches conflicts with ease and great professionalism. Sara leads from her heart and would bring joy to any team.
Trevor Tillman
I worked with Sara for the past year on the Creative team at Madison Reed. During my on-boarding she was essential in showing me the ropes, getting me up to speed on their processes and brand aesthetic. Over the 13 months of working her, I leaned on her choices as a designer to inform my work with color and typography in video. I watched as she spun multiple plates and competing priorities with total composure, creating some excellent work and elevating the brand in the process. She's articulate and opinionated and can back up her creative choices in a way that's easy to understand. Most importantly, she has a great attitude and sense of humor that rubs off on her team mates, particularly when navigating through chaos, ambiguity, and intense deadlines.
Experience
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Madison Reed
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United States
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Consumer Services
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200 - 300 Employee
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Art Director
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Jul 2021 - Present
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Senior Designer
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Mar 2018 - Jul 2021
• Senior Designer for an omni-channel hair color company disrupting the beauty industry with salon-quality, ammonia-free hair color. • Lead designer responsible for concepting and executing on all graphics for the Madison Reed Color Bar, both in-store and online including in-store and digital marketing materials, signage, neon signs, store barricades, window displays, digital and print promotional campaigns and art directing photo shoots.• Designing captivating advertisements for both print and web, including Facebook videos, Pinterest, banner ads, emails, direct mail pieces and out of home advertisements. • Designing visual merchandising signage for Madison Reed Color Bars and displays for wholesale partners like Ulta, QVC + Sephora. Show less
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Visual Designer
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Nov 2016 - Mar 2018
• Designed captivating print, digital and video advertisements for social platforms, banner ads,emails, direct mail pieces and out of home advertisements often juggling 15+ projects at any given time•Partnered with Digital Product Managers and UX designers to build out intuitive andbeautiful digital experiences for new product launches and conducted user research to supportthe design efforts that resulted in increased conversions
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Freelance Graphic Designer
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Sep 2016 - Nov 2016
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Bag Borrow or Steal
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United States
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Retail
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1 - 100 Employee
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Graphic Designer
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Mar 2015 - Jun 2016
• Web Graphic Designer for an online luxury boutique where consumers borrow, buy, and sell authentic luxury fashion accessories. • Designed marketing content for 60+ emails, 15+ home pages, 8+ supporting tiles and 40+ social media posts a month targeted for a female audience, age 25-40, living in cities. • Generated new ideas and innovation for creative execution and customer experience to elevate the marketing strategy. • Successfully produced high quality projects that lead to record breaking days of sales in a fast-paced environment while meeting tight deadlines. Show less
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Walnut Hollow
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United States
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Wood Product Manufacturing
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1 - 100 Employee
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Graphic Designer and Marketing Specialist
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Jul 2012 - Mar 2015
• Lead designer for a multi-million dollar arts and crafts business that distributes to Michaels, Hobby Lobby, JoAnn Fabrics and hundreds of online retail chains. • Updated website graphics, making it easier for customers to navigate, dramatically increasing website sales. • Redesigned the aesthetic of Walnut Hollow’s best selling wood burning product line from the ground up to meet the needs of our new company direction focusing on a younger and trendier market. • Directed, designed and coordinated all marketing and design projects, including brand extensions, catalogs, advertisements and sales materials from concept to completion. • Doubled the number of email marketing campaigns sent out, effectively increasing online shop traffic and the number of email list contacts by 30%. • Created and analyzed reports for social media and e-mail marketing to form efficient, long term plans for marketing budget allocation. • Quadrupled the number of followers on social media. Planned and executed social media and digital advertising strategies. Show less
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Education In Sight
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Non-profit Organizations
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Brand Designer
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Sep 2012 - Jan 2015
• Built the brand identity for an international non-profit that delivers free eyeglasses to students of low income, rural families. • Designed template and layout for website, visited by hundreds of visitors daily. • Created design theme for marketing and collateral materials including the letterhead, business cards, PPT template, and promotional postcards. • Designed custom graphics to communicate the importance of eye exams for students. • Built the brand identity for an international non-profit that delivers free eyeglasses to students of low income, rural families. • Designed template and layout for website, visited by hundreds of visitors daily. • Created design theme for marketing and collateral materials including the letterhead, business cards, PPT template, and promotional postcards. • Designed custom graphics to communicate the importance of eye exams for students.
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Clean Lakes Alliance
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Intern
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May 2012 - Aug 2012
• Led strategy for marketing campaign that was distributed to volunteers and donors to promote summer fundraising activities for a local non-profit organization. • Managed monthly newsletter with Constant Contact. • Designed promotional materials for company events. • Mastered Word Press design elements to update company website. • Led strategy for marketing campaign that was distributed to volunteers and donors to promote summer fundraising activities for a local non-profit organization. • Managed monthly newsletter with Constant Contact. • Designed promotional materials for company events. • Mastered Word Press design elements to update company website.
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Graphic Design Intern
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Mar 2012 - Aug 2012
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Education
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2008 - 2012
University of Wisconsin-Madison
Bachelor of Science (B.S.), Art - Graphic Design -
2004 - 2008
Marian Central Catholic High School
Community
