Experience

Dhiway

• India
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Feb 2020 - Mar 2022



Vivafit India

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Master Franchisee

  • Sep 2012 - Dec 2019

  361 Degrees Marketing Pvt Ltd is the Master Franchisee for South India for Vivafit. Vivafit is a Portugal based brand and the leader in women-only fitness. Besides Portugal Vivafit is present in Spain, Uruguay, Cyprus, Singapore & Malaysia. 361 Degrees Marketing Pvt Ltd is the Master Franchisee for South India for Vivafit. Vivafit is a Portugal based brand and the leader in women-only fitness. Besides Portugal Vivafit is present in Spain, Uruguay, Cyprus, Singapore & Malaysia.



Western Union

• United States
• Financial Services
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2009 - Oct 2012

  Responsible for brand communications and Diaspora marketing activities aimed at enhancing product awareness, corporate goodwill, brand loyalty and business volumes from Middle East to South Asia. Launched multiple pricing corridors, brand campaigns and festive promotion campaigns. Key tasks involved market budget management, team guidance and empowerment, agent and business development support, receive team coordination, ATL and BTL campaign planning and execution, Event sponsorships… Show more Responsible for brand communications and Diaspora marketing activities aimed at enhancing product awareness, corporate goodwill, brand loyalty and business volumes from Middle East to South Asia. Launched multiple pricing corridors, brand campaigns and festive promotion campaigns. Key tasks involved market budget management, team guidance and empowerment, agent and business development support, receive team coordination, ATL and BTL campaign planning and execution, Event sponsorships, celebrity endorsements, PR and market research.

• Marketing Manager

  • Feb 2005 - Apr 2009

  Responsible for marketing programs aimed at enhancing brand awareness and business development by way of increasing transactions and revenue from GCC to South Asia.



Samsung Gulf

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Senior Marketing Office: AV & Corporate Communications

  • Sep 2001 - Jan 2005

  'Samsung' brand and goodwill management through generic campaigns, event sponsorships, press events, PR campaigns and CSR programs. Key functions include creative strategy, marketing mix management and budget planning & control. Advertising and Sales Promotion campaign for the Audio-Visual department with objective of enhancing brand recall and product awareness for TVs, DVD players, Home Theater Systems etc. Work primarily involved implementing print, radio & outdoor campaigns, product… Show more 'Samsung' brand and goodwill management through generic campaigns, event sponsorships, press events, PR campaigns and CSR programs. Key functions include creative strategy, marketing mix management and budget planning & control. Advertising and Sales Promotion campaign for the Audio-Visual department with objective of enhancing brand recall and product awareness for TVs, DVD players, Home Theater Systems etc. Work primarily involved implementing print, radio & outdoor campaigns, product launches, participation in trade fairs, sales promotion distributor support and staff training. Show less 'Samsung' brand and goodwill management through generic campaigns, event sponsorships, press events, PR campaigns and CSR programs. Key functions include creative strategy, marketing mix management and budget planning & control. Advertising and Sales Promotion campaign for the Audio-Visual department with objective of enhancing brand recall and product awareness for TVs, DVD players, Home Theater Systems etc. Work primarily involved implementing print, radio & outdoor campaigns, product… Show more 'Samsung' brand and goodwill management through generic campaigns, event sponsorships, press events, PR campaigns and CSR programs. Key functions include creative strategy, marketing mix management and budget planning & control. Advertising and Sales Promotion campaign for the Audio-Visual department with objective of enhancing brand recall and product awareness for TVs, DVD players, Home Theater Systems etc. Work primarily involved implementing print, radio & outdoor campaigns, product launches, participation in trade fairs, sales promotion distributor support and staff training. Show less



SHIVAKI (AGIV GULF LTD)

• Dubai, United Arab Emirates

• Marketing and Sales Officer

  • Jan 1999 - Sep 2001

  Planning and implementation of Advertising, Promotion, PR activities as part of marketing function to promote Shivaki brand in Middle East. Sales and distribution support to a network of high profile, retail chains, supermarkets, institutions, wholesale distributors and exporters in UAE. Planning and implementation of Advertising, Promotion, PR activities as part of marketing function to promote Shivaki brand in Middle East. Sales and distribution support to a network of high profile, retail chains, supermarkets, institutions, wholesale distributors and exporters in UAE.



Indo National Ltd

• India
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Senior Office: Marketing Services

  • Jul 1993 - Jul 1997

  Executed mass media campaigns to enhance Nippo brand equity and to promote specific product lines. Organized nation-wide product launches, dealer conventions and business development meets. Designed nation-wide and area-specific sales promotional campaigns targeting consumers, retailers and distributors to support achievement of primary and secondary sales targets. Executed mass media campaigns to enhance Nippo brand equity and to promote specific product lines. Organized nation-wide product launches, dealer conventions and business development meets. Designed nation-wide and area-specific sales promotional campaigns targeting consumers, retailers and distributors to support achievement of primary and secondary sales targets.