Experience

Flint & Genesee Group

• United States
• Executive Offices
• 1 - 100 Employee

• Chief Marketing & Communications Officer

  • Jan 2023 - Present

• Executive Director, Explore Flint & Genesee

  • Oct 2018 - Jan 2023

  • Lead marketing and sales strategy for Explore Flint & Genesee (formerly the Flint & Genesee Convention & Visitors Bureau), the destination marketing organization for Genesee County, Michigan• Dual role as Executive Director for Explore Flint & Genesee and Director of Marketing for the parent organization, the Flint & Genesee Group

• Director of Marketing

  • Jul 2015 - Jan 2023

  Guide strategic direction of the marketing department in support of the Flint & Genesee Chamber, Flint & Genesee Economic Alliance, Flint & Genesee Education & Talent, and Explore Flint & Genesee, as well as enterprise-wide programs and initiatives for the Flint & Genesee Group



StrategyCar

• United States
• Non-profit Organizations

• Founder, Strategy Coach

  • Jun 2013 - Present

  StrategyCar is a support network for nonprofits and their people—a hub for learning and sharing. Through workshops or one-on-one strategy coaching, get practice applying strategic principles to your work. Build confidence in setting goals, prioritizing work, and measuring success. Whatever your challenge, there’s a StrategyCar resource for you or your team. StrategyCar is a support network for nonprofits and their people—a hub for learning and sharing. Through workshops or one-on-one strategy coaching, get practice applying strategic principles to your work. Build confidence in setting goals, prioritizing work, and measuring success. Whatever your challenge, there’s a StrategyCar resource for you or your team.



Regional & National Professional Conferences

• Speaker/Workshop Facilitator on Strategic Planning and Content Strategy

  • 2011 - Present

  • 2022 HighEdWeb Annual Conference, October 2020, Little Rock AR • 2019 HighEdWeb Annual Conference, October 2019, Milwaukee WI • 2018 HighEdWeb Annual Conference, October 2018, Sacramento CA • 2017 HighEdWeb Annual Conference, October 2017, Hartford CT • 2016 HighEdWeb Annual Conference, October 2016, Memphis TN • Collective: A Content Strategy Event, June 2016, Atlanta GA • 2015 HighEdWeb Annual Conference, October 2015, Milwaukee WI • HighEdWeb Michigan, April 2015, Detroit MI • Aggregate Conference, September 2014, Louisville KY • Social Media Summit for Penn State Communicators, June 2014, State College PA • Web Conference 2014 at Penn State, June 2014, State College PA • Higher Ed Experts Higher Ed Social Media Conference, December 2013, online • Uversity Webinar, November 2013, online • Web Conference 2013 at Penn State, June 2013, State College PA • 2013 Winter Training Conference, Michigan Student Financial Aid Association, January 2013, Lansing MI • State University of New York Council for University Advancement (SUNYCUAD) Conference, June 2012, Syracuse NY • Web Conference 2012 at Penn State University, June 2012, State College PA • University of Michigan Enriching Scholarship, May 2012, Ann Arbor MI • 2011 [in]spire: Creativity, Innovation, and Social Entrepreneurship Conference, October 2011, Flint MI • HighEdWeb Regional Conference: Rochester, June 2011, Rochester NY



University of Michigan-Flint

• United States
• Higher Education
• 700 & Above Employee

• Web Content Strategist | Social Media Specialist

  • Jan 2009 - Jul 2015

  • Project manager for all large-scale digital marketing projects, including a top-to-bottom website redesign, migration of over 100 websites to a new content management system, and training of 250+ web administrators across campus• Managed the university’s brand online, ensuring that the university's story was told effectively through web and social channels• Consultant for all campus departments, working to create and implement strategic content plans that span web, print, and social media

• Special Events Manager

  • Mar 2004 - Jan 2009

  Event management for the Office of Institutional Advancement at the University of Michigan-Flint, also servicing the offices of the Chancellor, Provost, and Government Relations.



Detroit Institute of Arts

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Donor Relations Manager

  • Nov 2003 - Mar 2004

  Donor stewardship for the Institute, including seven-tier gift acknowledgement process, relationship management, and coordination of stewardship events. Donor stewardship for the Institute, including seven-tier gift acknowledgement process, relationship management, and coordination of stewardship events.



McLaren Flint

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Special Events Assistant

  • 1999 - 2003