Experience

Oovvuu

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Vice President of Business Development

  • Jan 2023 - Present

  • Responsible for North American publisher P&L, hitting all editorial KPIs and driving newsroom success across NAM.• Global responsibility for content licensing, budgeting and acquisition.• Recruited and led a fully remote newsroom of journalists.

• Global Head of Content

  • Jun 2021 - Jan 2023

  • Signed more than 30 content licensing partnerships globally ensuring Oovvuu has the best product and content offering for publishers.



Team Kelly Ventures

• Co-Owner

  • Mar 2021 - Present

  Owner and manager of multiple rental properties Owner and manager of multiple rental properties



City of Mesa

• United States
• Government Administration
• 700 & Above Employee

• Chief Digital Officer

  • Sep 2018 - Jun 2021

  • Drove 1,100% growth for revenue-generating departments. • Grew audience more than 65% year-over-year across primary digital channels. • Introduced content creation, planning and strategy tools to city departments. • Trained, coached and enabled teams to drive their own success while managing a holistic strategy across departments. • Achieved unanimous buy-in from executive stakeholders on digital initiatives. Our targeted efforts have resulted in 60+% YOY growth of our biggest social media channels and 114% YOY growth of our web traffic (1.5mm views/month) An integral part of our success has stemmed from focusing on individual, traceable KPIs. Data is our best friend and we leverage our analytics to understand our audience and curate content that is tailored to them. Show less



USA TODAY NETWORK

• Book and Periodical Publishing
• 1 - 100 Employee

• Video Content Strategist

  • 2016 - Sep 2018

  • Drove $420,000 in annual video advertising revenue through editorial video matching.• Led the acquisition and adoption of live backpack streaming technology across Gannett's 15 topmarkets.• Responsible for building a state-of-the-art and first-of-its-kind video studio for Gannett's largest localnewspaper.• Won Emmy awards and the Pulitzer Prize (2018).• Launched original content series and worked directly with sales and marketing to prototype additional content tobe monetized. Show less

• Video Planning Editor

  • 2015 - 2016

  Oversee the daily video operations for The Arizona Republic and azcentral.com. Responsible for making strategic content plans and launching larger initiatives to increase video volume and quality across azcentral.com and social media. Responsible for studio production, operation and technical management.

• Sr. Digital Video Producer

  • 2014 - 2015

  While KPNX and azcentral.com were together I made sure television content was cross-published across azcentral.com and social media. Worked with TV reporters and producers to get content online quickly before, during and after each newscast to satisfy and encourage a 24/7 digital news consumption model.



MailerLite

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Video Content Manager

  • Apr 2018 - Aug 2018

  While at USA Today, I also worked as an independent contractor to manage MailerLite’s video content strategy across multiple social media platforms and their website. I worked remotely with the global team to strategize and create designer templates and video standards. I optimized SEO and best practices for video. I scripted, shot, and edited video content. I was also the lead for live video engineering, strategy and best practices. While at USA Today, I also worked as an independent contractor to manage MailerLite’s video content strategy across multiple social media platforms and their website. I worked remotely with the global team to strategize and create designer templates and video standards. I optimized SEO and best practices for video. I scripted, shot, and edited video content. I was also the lead for live video engineering, strategy and best practices.



RightThisMinute

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• National Producer

  • Feb 2012 - Sep 2014

  • Learned, adapted, and quickly led team of producers in performance metrics and story development • Communicated globally to content creators and licensed exclusive content before competitors • Developed innovative investigation techniques by tracking social media footprints, monitoring trends, and maintaining partnerships. • Gained national coverage on Good Morning America, Huffington Post, and Gawker Media • Lead journalist for generating Skype interviews for the show; doubling the output of colleagues • Managed content sharing services between corporate partners • Created, developed and managed LinkedIn company page Show less



KGET-TV 17

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Reporter/Anchor

  • Jan 2011 - Jan 2012

  • Actively engaged and presented to an audience of more than 1 million people daily • Expanded company coverage into new territory by pushing innovative technology implementation (e.g. Using Skype to reach beyond radio antenna coverage) • Team player attitude was exemplified by filling in for all shows from 4AM to 11PM. • Excellent writing skills used in the creation of creative and concise writing • Actively engaged and presented to an audience of more than 1 million people daily • Expanded company coverage into new territory by pushing innovative technology implementation (e.g. Using Skype to reach beyond radio antenna coverage) • Team player attitude was exemplified by filling in for all shows from 4AM to 11PM. • Excellent writing skills used in the creation of creative and concise writing



KOLN/KGIN-TV 10/11 News

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Video Journalist

  • Jun 2010 - Dec 2010

  • Maintained control of market share from rival station through exceptional content and video production. • Strong time management skills through one-man-band reporting on daily deadline • Served the public by providing government and business transparency • Maintained control of market share from rival station through exceptional content and video production. • Strong time management skills through one-man-band reporting on daily deadline • Served the public by providing government and business transparency



KLKN-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Chief Photographer

  • Aug 2008 - Jun 2010

  • Promoted from assisting in the graphic design and production of newscasts to shooting the majority of the content for each nightly broadcast • Served as primary photographer for all stories and collaborated with management to finance newsroom equipment • Extensive technical operations that expanded company broadcasts to remote locations • Promoted from assisting in the graphic design and production of newscasts to shooting the majority of the content for each nightly broadcast • Served as primary photographer for all stories and collaborated with management to finance newsroom equipment • Extensive technical operations that expanded company broadcasts to remote locations



Nebraska Public Media

• United States
• Media Production
• 1 - 100 Employee

• Freelance Operator

  • Aug 2008 - Aug 2009

  • Worked on remote locations as a key grip and camera operator for sporting events around Lincoln and Omaha Nebraska • Shot AVCA tournament, Husker Basketball and Volleyball, High School State Swimming and Diving championships • Helped professionally produce a live product for fast paced sporting events • Worked on remote locations as a key grip and camera operator for sporting events around Lincoln and Omaha Nebraska • Shot AVCA tournament, Husker Basketball and Volleyball, High School State Swimming and Diving championships • Helped professionally produce a live product for fast paced sporting events



University of Nebraska Lincoln - Athletic Department

• United States
• Spectator Sports
• 100 - 200 Employee

• HuskerVision

  • Aug 2007 - Aug 2008