Experience

Menulog

• Australia
• Food and Beverage Services
• 300 - 400 Employee

• Digital Analyst

  • Sep 2017 - Present



Photobox

• United Kingdom
• Software Development
• 200 - 300 Employee

• Data Analyst: Web & Product Optimisation

  • Jan 2017 - Jun 2017

  Project managed the Tracking and Analytics Implementation for project Rollercoaster - a £10m new website investment• Project delivered on time with no major issues on launch• Led a team of five, including agency contractors, across multiple offices in London and Paris • Overcame challenges of team’s inexperience with iterative implementation processes to ensure a smooth integration with the Scrum work flow used by the Product and Engineering teams • Enriched my own knowledge of ‘Scrum’ methodologies becoming a quasi-Product Owner and Scrum Master and being primary link to Product and Engineering teams throughout entire development process • Developed knowledge of best practices for running complete Data Layer and Google Analytics implementation audits, to identify previous data collection issues and understand dependencies• Managed the technical implementation by our contractors and Engineering team• Created the new data structure for an agnostic data layer that would work with all business tool, current and future, which ensured maximum flexibility and value for the business • Managed the specific Google Analytics implementation, ensuring tracking was clean, reliable and able to monitor the overall projects’ success metrics whilst following GA best practices • Ensure constant communication with primary stakeholders was maintained to ensure project ran smoothly and business needs and expectations met Show less

• Senior Conversion and Optimisation Executive

  • Feb 2015 - Dec 2016

  In addition to the role outlined below I took ownership of the AB Testing tool (AB Tasty) and had a direct report• Primary internal expert and point of contact for all AB testing topics • Owned the relationship with the AB Tasty account manager with weekly meetings to manage the tool• Gained experience running complex tests for checkout and product creation teams, providing support with test design and creation, including validation of realistic hypothesis and KPIs• Planned, managed and successfully delivered the first ever AB Testing roadmap• Ran an implementation audit, coordinating the task with AB Tasty, to identify issues and provide solutions • Made a successful business case for the use of the ‘Crazy Egg’ software having identified the need for additional heat mapping capacity. Accountable for its implementation, training and management.• Demonstrated dependability and flexibility to ensure team output despite team size reduction and having six team mangers within 12 months and multiple higher organisational team changes • Developed my management skills, mentored and trained the Junior Conversion and Optimisation Executive in Google Analytics, AB Tasty, Excel and Crazy Egg • Ran Google Analytics training sessions to empower colleagues and reduce the amount of ad hoc requests Show less

• Conversion Optimisation Executive

  • Feb 2014 - Jan 2015

  Role focus on ad hoc reporting, CR tracking and site centric optimisation • Built and owned a comprehensive Conversion Tracking report that the Business used and relied upon; tracked all nineteen markets across all online & APP platforms • Collaboration across teams to deliver ad hoc performance reports, post event analysis and determine new product release KPIs • Learnt to run User Journey, Checkout Funnel and Competitor analyses



Help for Heroes

• United Kingdom
• Fundraising
• 200 - 300 Employee

• Customer Advisor

  • Jul 2013 - Dec 2013

  • Coordinated and responsible for a team of three in managing the customer service email support system • Supported and trained colleagues in the use and maintenance of databases and CRM systems • High standard of communication and interpersonal skills required with the ability to remain focused and positive when dealing with problems and problematic customers • Coordinated and responsible for a team of three in managing the customer service email support system • Supported and trained colleagues in the use and maintenance of databases and CRM systems • High standard of communication and interpersonal skills required with the ability to remain focused and positive when dealing with problems and problematic customers



Down's Syndrome Association

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Services Assistant

  • Dec 2012 - May 2013

  • Assisted in planning the annual awareness campaign and interviewed service user for a project assessment with follow up analysis and recommendations. • Took ownership of the Google Analytics account, used the data to give marketing optimization recommendations to develop the role • Designed a new survey format, after recognising the members varied communication abilities were not being addressed, which resulted in the charity’s highest response rate for a membership survey • Assisted in planning the annual awareness campaign and interviewed service user for a project assessment with follow up analysis and recommendations. • Took ownership of the Google Analytics account, used the data to give marketing optimization recommendations to develop the role • Designed a new survey format, after recognising the members varied communication abilities were not being addressed, which resulted in the charity’s highest response rate for a membership survey