Regional Director | GCC

• 2020 - Present

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:➤Establishing the business operations from scratch; registered the business as a local company with the scientific bureau, acquired the rights to distribute imported products, and localized the business.➤Managing the business relationships in the UAE and across GCC, including contract negotiations, sales forecasts, and acting as the focal point of contact between the company and agents, customers, suppliers, authorities, and key opinion leaders.➤Maximizing the existing product portfolio's potential and ensuring the successful introduction of new products to the market to increase market share and meet agreed-upon sales objectives.➤Hiring, training, and coaching the team, track their performance and suggest corrective actions to enhance performance and support the company's operations.

Regional Sales & Export Manager | GCC, Sudan, Libya

• 2016 - 2020

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:➤Formulated and managed sales strategies to support in-market product positioning and value proposition, worked towards increasing market share and sales volume, and ensured sales forecasts and operational budgets are met or exceeded.➤Developed export programs to promote new products and support all promotions, worked with agents/distributors across the GCC and Sudan to ensure smooth delivery and distribution of products, negotiated and managed contracts for sales/distribution to enable effective trading, operations, and customer relations.➤Identified and selected new agents/distributors in different territories, negotiated distributor and agent supply agreements, ensured all terms are being adhered to, and evaluated agents’/distributors' performance regularly.➤Performed market analysis, including territories with no current activity or presence, determined the best market entry and growth methods, developed sales strategies and objectives, and managed the execution of short and long term plans.➤Liaised with government bodies and managed the necessary administration and documentation for efficient, cost-effective, and lawful execution of all export activities through liaising with regulatory, finance, and other departments.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:➜Restructured the existing team in the lower GCC and Sudan, optimized the FTE Outcome, and grew the topline with notable net profit growth.➜Achieved 49.5% 4 Years as compound annual growth (CGAR) in the lower GCC area and notable ranks in IMS (IQVIA) in countries with existing data.➜Drove a collection plan for overdue collections in Sudan with minimal losses using different tactics, including using intermediate commodities, and collected ~$5 million in a period of 3 years.

Regional Sales Manager | MENA Region

• 2013 - 2016

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:➤Developed and implemented sales plans for the current and new markets, monitored progress toward meeting plans, increased sales volume through sales efforts, and assisted concerned teams in the field.➤Managed all sales activities toward agents and distributors throughout the region, conducted market analysis to determine customers' needs and overall region performance, and ensured customer service goals are met and exceeded through ongoing contact with key accounts.➤Expanded the scope of existing contracts, identified new business and win-back opportunities, led negotiations in renewing contract(s) within assigned accounts, and developed relationships with key executives and decision-makers.➤Planned and forecasted the annual business development and plan for the assigned territory, new product launches and lists, sales, performance, profitability, forecasting, promotional campaign planning, and execution for increasing brand visibility.➤Maintained and grew market share of products by analyzing and cross-checking competitors' activity and conducting qualitative and quantitative analysis of markets in terms of potential size, product share, and market trends.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:➜Prepared a full plan to bring a selected portfolio from the US Market to the MENA region with a detailed plan including products and their related cost.➜Included the 1st West-Ward Pharmaceuticals item to KIMADIA (Iraq's main tender).➜Managed relationships with the agents/distributors in multiple regions, including MEA, Iran, Latin America, and Australia.

Regional Sales Manager | MENA region (Organ transplantation & Dermatology)

• 2010 - 2013

k𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:➤Managed a turnover of $40 million including the under licensed products (Prograf, Protopic, Mycamine, and Tachosil), and leading a team of 25 employees of Product Specialists and Country Managers.➤Developed and implemented the sales strategy, proposed plans and programs that boost the sales function's effectiveness, and ensured compliance with the company policies and procedures.➤Managed sales activities, monitored the implementation of sales strategies to achieve the pre-set sales targets, provided support to sales teams, and directed the team's efforts to align with company strategic goals and set objectives.➤Developed and maintained long term relationships with doctors, medical professionals, and other clients, managed the discount policies to increase the sales volume and maintain profitability, and oversaw service levels involving the fast response to orders, evaluating reports describing product performance and client satisfaction.➤Oversaw and analyzed competitor activity, including potential threats and possible opportunities, and studied the anticipated Hikma branded products that have greater opportunities for generating revenues while building and modifying sales plans.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:➜Achieved an average of 12% YOY growth and led the business to reach $35 million, and introduced a new product to the dermatology and infectious disease business unit, which resulted in an increase of $2 million in sales.➜Maintained the business successfully in emerging markets such as such as Syria, Yemen, and Libya, Lebanon, and Iraq in 2011 onwards, overcoming the challenges caused by the political and economic situation.➜Secured the business unit's cash flow during the 1st two years of the financial crisis with no significant effect on the overall business and original goals and objectives.see less

Area Manager

• 2008 - 2010

Sales Supervisor | Transplant, Dermatology, Infectious Disease & Surgery

• 2006 - 2008

Product Specialist | Organ Transplantation

• 2004 - 2006

Medical Representative

• 2002 - 2004