Tommi-Juhani Jokinen

Head Of Marketing at Kamux Oyj
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • English Professional working proficiency
  • Swedish Limited working proficiency
  • Finnish Native or bilingual proficiency
  • Russian Elementary proficiency
  • Thai Elementary proficiency
Skills

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Bio

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5.0

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Lasse Lehtonen

Tommi-Juhani is a great and inspiring colleague, who constantly helps others, including myself, to improve and find new view-points. He is always open for sparing, reflecting, improving and finding ways on how we can make today and tomorrow better in ways we work with clients, manage teams and deliver services. He is strongly skilled in drafting a vision, building a strategy and successfully navigating the operations to reach the set vision. He is always seeing opportunities over problems. Tommi-Juhani drives strong results and is able to constructively challenge the current status quo. He is very human-centric person and always puts the team well-being on top of his priorities. As a person he is kind, positively minded and always having a smile on his eye. I can only recommend Tommi-Juhani as a great colleague and person to work with!

Sonja Ahlfors

As my manager, Tommi-Juhani showed me great amount of support and trust from day one. He has a positive easy to approach personality accompanied by wide range of knowledge both regarding leadership and business development. He leads by example and takes time to be available for his team, talk about ideas and share his knowledge - a true team leader by heart. 6/5!

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Credentials

  • Elements of AI
    University of Helsinki
    Sep, 2018
    - Nov, 2024
  • Sales Enablement Certificate
    HubSpot Academy
    Jun, 2018
    - Nov, 2024
  • Inbound Certificate
    HubSpot Academy
    May, 2018
    - Nov, 2024
  • Inbound Marketing Certificate
    HubSpot Academy
    Jul, 2018
    - Nov, 2024
  • Social Media Certificate
    HubSpot Academy
    Jul, 2018
    - Nov, 2024

Experience

  • Kamux Oyj
    • Finland
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head Of Marketing
      • Aug 2022 - Present

      Head of group Marketing at Kamux. Responsible for developing our marketing in all our operating markets. Member of the extended group leadership team and Finnish leadership team. Responsible for Kamux brand development, integrated and tactical marketing, budgetting, competence leadership of marketing in matrix-organisation, agency partnerships and so on. Head of group Marketing at Kamux. Responsible for developing our marketing in all our operating markets. Member of the extended group leadership team and Finnish leadership team. Responsible for Kamux brand development, integrated and tactical marketing, budgetting, competence leadership of marketing in matrix-organisation, agency partnerships and so on.

  • Kamux Suomi Oy
    • Finland
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Marketing Manager
      • May 2022 - Aug 2022

      Marketing Manager for Finland and member of the Finnish Leadership Team Marketing Manager for Finland and member of the Finnish Leadership Team

  • Sinebrychoff
    • Finland
    • Food and Beverage Services
    • 100 - 200 Employee
    • Digital Manager
      • Apr 2021 - May 2022

      - Responsible for commercial digital development strategy and execution in on trade channel, B2B sales and marketing. - Local product manager for our group B2B eCom platform - Team lead for digital development team - Building and optimising processes and ways of working across Sinebrychoff to gain maximal benefits from possibilities of digitalisation - Lead building B2B marketing automation capabilities including customer lifecycle management - Finding new ways to utilise data to support our channel development - Improve and optimise commercial performance of digital trade channels Show less

  • Profea Oy
    • Finland
    • Consumer Services
    • 1 - 100 Employee
    • Chairperson of the Board
      • Feb 2019 - Feb 2022

      As chairperson of the board I've starter initiatives to revive company's health after few years of shrinking revenue. Our development initiatives include goals setting and measuring success of different business units with OKR's, setting up processes and enabling organizational learning and in general improving our maturity as a company.

    • Board Member
      • Jun 2018 - Feb 2022

      I'm bringing in my broad knowledge from marketing, business design and sales to help company success better in the future. I'm focusing on being top-level visionary to help Profea create more value for customers and owner.Profea / KY-Dealing was founded 1989 and is owned by The Association of the Economic Students in Turku. It's mission is to make student life better at every field.With 6 different business segments: Wanha Narikka - general store at Turku School of Economics, Pääsykoekirjat.fi - online bookstore selling for University entrance exams, ValmennusAkatemia & VerkkoAkatemia - prep courses for University entrance exams, opiskelijankaupunki.fi - student portal and Logosi.fi - customized brand product store, it creates about 0.5 M€ turnover employing few permanent and 30-40 temporary employees per year. Show less

  • Wunderman Thompson
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Lead / Account Director & Strategist
      • Jan 2021 - Mar 2021

      Wunderman Thompson Finland is former Mirum Agency Helsinki. Client Lead for Outokumpu and City of Helsinki. Responsibility of our clients business strategic development. Focusing on finding the right business issues to be solved and best solutions to improve effectiveness of marketing investments on long term. I I worked with both international and national companies and brands. My main focus areas were empowering the client teams and the experts within the teams to achieve their full potential and bring synergies of our multi-competence offering to benefit our clients. My client teams included 20+ experts from our Helsinki office and few specialists from our abroad offices. Show less

  • Mirum Agency
    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Client Lead / Account Director
      • Apr 2019 - Jan 2021

      Responsibility of our clients business strategic development. Focusing on finding the right business issues to be solved and best solutions to improve effectiveness of marketing investments on long term. I worked with both international and national companies and brands.My main focus areas were empowering the client teams and the experts within the teams to achieve their full potential and bring synergies of our multi-competence offering to benefit our clients.My client teams included 20+ experts from our Helsinki office and few specialists from our abroad offices. Show less

    • Strategist
      • Oct 2018 - Jan 2021

      Understanding customer's business and what's happening in the world around us. Translating that to meaningful insights to ensure better marketing.

  • Millennial Board
    • Helsinki Area, Finland
    • Millennial Board Community Member
      • Sep 2018 - 2020

      Community member in a global community for insightful young professionals. Millennial Board helps leaders to build their discovery skills needed for growth. Community member in a global community for insightful young professionals. Millennial Board helps leaders to build their discovery skills needed for growth.

  • Business Finland
    • Finland
    • Government Administration
    • 400 - 500 Employee
    • Insourced Senior Advisor / Marketing
      • May 2018 - Sep 2018

      Helping Food from Finland program develop their marketing in all aspects. Helping Food from Finland program develop their marketing in all aspects.

  • Avidly
    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Aug 2017 - Sep 2018

      I'm the translator between customers business needs and creatives high ambitions on creating better creative advertising. My job is to be the one understanding our customers business the best and help creating best possible creative concepts which are also giving a huge push for customers business and sales. My strengths come from understanding both customer and agency life. I'm eager to learn more and follow trends around the world to find best possible insight to jump up from. I'm not following the one buzz thing trending at a time, but trying to understand the big picture and taking best new parts from trending themes. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Customer Marketing Manager
      • Mar 2017 - Jul 2017

      Customer Marketing Manager - Refreshments, Out of homePerfect Store Champion & Dean of the Ingman Ice Cream Academy

    • Trade Marketing Manager
      • Dec 2014 - Feb 2017

      Trade Marketing Manager - Ice Cream, out of home -categoryI was responsible for implementing our brands to point-of-sale (visibility and activations) and bringing shopper marketing insight to our customers at out-of-home ice cream category (convenience, petrol, cinema, amusement park, ice cream parlors etc). I was also a co-lead in developing visual design for one new product family and its marketing campaign. I was working everyday with our category manager and key account managers in customer related issues: activations, campaigns, optimal assortments and events. My responsibilities included both short- and long-term projects and process development. Show less

  • Lyyti
    • Finland
    • Software Development
    • 1 - 100 Employee
    • Presales Manager
      • May 2013 - Dec 2014

      Unveiling the full potential of Event Management Services of Lyyti. Pre-Sales Management, Customer Acquisition and Marketing. In the presales manager role I've been the team leader for presales team to which I've trained 2 new employees. We've got great results with the presales employees and I've coached them a lot on succeeding better. In customer acquisition and customer relationship developing I've been continuously given more responsibilities and the results have been great. I always focus on sustainable growth with perfectly satisfied customers. So far none of my customers has resigned and 100 % of them are satisfied with receiver customer service we've been offering. In marketing I weekly help our full-time marketeers in marketing automation implementation, UI/UX-development and other marketing activities. Most of our marketing automation messages go under my name in Finnish and global channels and I've been in the project thinking what kind of content we use and how it works the best. The project has been very successful and has helped our lead generation and conversion a lot. Show less

  • Association of Economics Students in Turku - Turun KY
    • Finland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head Organizer / Project manager
      • Feb 2012 - Nov 2012

      I was in charge of 7 person organizing team and volunteer employees with whom we organized 62th Grand Annual Ball of The Association of Economics Students in Turku. Whole project included total of 8 events during the festival week and the turn over was about 40 k€ and we had about 100 volunteers working on the project at total. I was in charge of 7 person organizing team and volunteer employees with whom we organized 62th Grand Annual Ball of The Association of Economics Students in Turku. Whole project included total of 8 events during the festival week and the turn over was about 40 k€ and we had about 100 volunteers working on the project at total.

  • Kuntamaisema
    • Finland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Research assistant
      • May 2011 - May 2012

      Interesting spot to see how a small sized, quite newly founded, consultancy company operates in Finnish markets with the public sector. My job was mainly putting together benchmarking reports based on financial reports from different cities and federations of municipalities and some preliminary data analysis about the reports, information technology support and business planning. Interesting spot to see how a small sized, quite newly founded, consultancy company operates in Finnish markets with the public sector. My job was mainly putting together benchmarking reports based on financial reports from different cities and federations of municipalities and some preliminary data analysis about the reports, information technology support and business planning.

  • Espoon kaupunki - Esbo stad - City of Espoo
    • Finland
    • Government Administration
    • 700 & Above Employee
    • Benefits officer / Social worker
      • May 2009 - Aug 2009

      This was very interesting spot to explore public sector from the inside. My job was to process the social benefit applications and make the decisions about how much income support the applicants are paid. Working just in back office for public sector, without many social contacts, is not I want to do with my life for a long time. This job gave me a really nice point of view to Finnish public sector and made me interested in improving the public sector someday, if possible. This was very interesting spot to explore public sector from the inside. My job was to process the social benefit applications and make the decisions about how much income support the applicants are paid. Working just in back office for public sector, without many social contacts, is not I want to do with my life for a long time. This job gave me a really nice point of view to Finnish public sector and made me interested in improving the public sector someday, if possible.

  • Espoon kaupunki - Esbo stad - City of Espoo
    • Finland
    • Government Administration
    • 700 & Above Employee
    • Benefits officer
      • May 2008 - Aug 2008

      Same tasks as above. Same tasks as above.

Education

  • Turun kauppakorkeakoulu
    Master's Degree, Marketing, Business Law, Information Systems Science
    2007 - 2012
  • Mahawithayalai Kasetsart
    Exchange Studies, Marketing and International Business
    2010 - 2010
  • Etelä-Tapiolan Lukio
    2003 - 2006

Community

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