Winnie Wan-Yu Tung
Senior Global Marketing Manager at Belkin- Claim this Profile
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English Full professional proficiency
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Mandarin Native or bilingual proficiency
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Taiwanese Native or bilingual proficiency
Topline Score
Bio
MICHAEL WILLS
I managed Winnie for over five years at Oasis Brands/Solaris Paper. She is absolutely fantastic! Winnie helped me grow the Private Label business by over 500% in annual volume, and helped improve profitability by over 30%. Her primary function was to commercialize products from the technical conception stage all the way through finished goods shipment; and she excelled at this, cutting commercialization time in half. However, it is everything that Winnie was willing to do that was not part of her job description that sets her apart from people who are merely good at their jobs. She is extremely loyal, willing to do whatever it takes to help her team be successful; but, she is also very skilled at both analysis and management, making her a consistent top-performer and must-have team member. A great employee must have talent, experience, energy, intelligence, integrity, and creativity. Winnie has all of these, and I could not recommend an individual any more than I recommend Winnie. Any organization hiring her is getting much more than their stated need.
Brett E.
Winnie is one of the hardest working and brightest colleague’s I’ve had the pleasure of knowing and working with for over five years. Winnie always goes above and beyond in her tasks and delivers optimal results every time. She has excellent communication skills while constantly engaged with company leadership, retail customers and suppliers all over the world. Winnie has thrived in every role she has taken on, and has contributed in driving revenue and success for the company. She has a strong business drive, is a team player. Anyone would be extremely lucky to have her on their team!
MICHAEL WILLS
I managed Winnie for over five years at Oasis Brands/Solaris Paper. She is absolutely fantastic! Winnie helped me grow the Private Label business by over 500% in annual volume, and helped improve profitability by over 30%. Her primary function was to commercialize products from the technical conception stage all the way through finished goods shipment; and she excelled at this, cutting commercialization time in half. However, it is everything that Winnie was willing to do that was not part of her job description that sets her apart from people who are merely good at their jobs. She is extremely loyal, willing to do whatever it takes to help her team be successful; but, she is also very skilled at both analysis and management, making her a consistent top-performer and must-have team member. A great employee must have talent, experience, energy, intelligence, integrity, and creativity. Winnie has all of these, and I could not recommend an individual any more than I recommend Winnie. Any organization hiring her is getting much more than their stated need.
Brett E.
Winnie is one of the hardest working and brightest colleague’s I’ve had the pleasure of knowing and working with for over five years. Winnie always goes above and beyond in her tasks and delivers optimal results every time. She has excellent communication skills while constantly engaged with company leadership, retail customers and suppliers all over the world. Winnie has thrived in every role she has taken on, and has contributed in driving revenue and success for the company. She has a strong business drive, is a team player. Anyone would be extremely lucky to have her on their team!
MICHAEL WILLS
I managed Winnie for over five years at Oasis Brands/Solaris Paper. She is absolutely fantastic! Winnie helped me grow the Private Label business by over 500% in annual volume, and helped improve profitability by over 30%. Her primary function was to commercialize products from the technical conception stage all the way through finished goods shipment; and she excelled at this, cutting commercialization time in half. However, it is everything that Winnie was willing to do that was not part of her job description that sets her apart from people who are merely good at their jobs. She is extremely loyal, willing to do whatever it takes to help her team be successful; but, she is also very skilled at both analysis and management, making her a consistent top-performer and must-have team member. A great employee must have talent, experience, energy, intelligence, integrity, and creativity. Winnie has all of these, and I could not recommend an individual any more than I recommend Winnie. Any organization hiring her is getting much more than their stated need.
Brett E.
Winnie is one of the hardest working and brightest colleague’s I’ve had the pleasure of knowing and working with for over five years. Winnie always goes above and beyond in her tasks and delivers optimal results every time. She has excellent communication skills while constantly engaged with company leadership, retail customers and suppliers all over the world. Winnie has thrived in every role she has taken on, and has contributed in driving revenue and success for the company. She has a strong business drive, is a team player. Anyone would be extremely lucky to have her on their team!
MICHAEL WILLS
I managed Winnie for over five years at Oasis Brands/Solaris Paper. She is absolutely fantastic! Winnie helped me grow the Private Label business by over 500% in annual volume, and helped improve profitability by over 30%. Her primary function was to commercialize products from the technical conception stage all the way through finished goods shipment; and she excelled at this, cutting commercialization time in half. However, it is everything that Winnie was willing to do that was not part of her job description that sets her apart from people who are merely good at their jobs. She is extremely loyal, willing to do whatever it takes to help her team be successful; but, she is also very skilled at both analysis and management, making her a consistent top-performer and must-have team member. A great employee must have talent, experience, energy, intelligence, integrity, and creativity. Winnie has all of these, and I could not recommend an individual any more than I recommend Winnie. Any organization hiring her is getting much more than their stated need.
Brett E.
Winnie is one of the hardest working and brightest colleague’s I’ve had the pleasure of knowing and working with for over five years. Winnie always goes above and beyond in her tasks and delivers optimal results every time. She has excellent communication skills while constantly engaged with company leadership, retail customers and suppliers all over the world. Winnie has thrived in every role she has taken on, and has contributed in driving revenue and success for the company. She has a strong business drive, is a team player. Anyone would be extremely lucky to have her on their team!
Credentials
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Internet Marketing
University of California Extension, IrvineJun, 2016- Nov, 2024
Experience
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Belkin
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Global Marketing Manager
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Jul 2022 - Present
Leading Global Marketing and Product Launch activities, with the focus on brand building, developing and driving go-to-market strategies for Belkin's Mobile Power category, as well as overseeing planning and execution of social media & advertising campaigns. • Oversees day-to-day management and execution of marketing activities including developing Creative Briefs, Marketing Plans and Product Category Strategies • Leads planning and execution of Mobile Power category marketing assets, including launch campaigns, packaging, online content, print and Social Media assets • Collaborates with cross-functional teams to craft marketing strategy and cohesive marketing communication for Belkin's Mobile Power categories and brand campaigns pertaining to digital, advertising, strategic partnership and in-store activities • Develop and support Global Product Launch activities. Collaborate with the regional teams (Americas, EMEA, APeA and ANZ) to solidify new product in-market strategies and ensure global alignment on marketing communication across multiple touch points. • Manages external agency on development of media tactics and campaign execution. Oversee Programmatic Media Strategy for individual campaigns to ensure high level of efficacy. • Partners closely with corporate communications and agency partners to drive information gathering and data analysis efforts to drive campaign optimization and future enhancement of media plans. Show less
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Solaris Paper, Inc
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United States
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Paper and Forest Product Manufacturing
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100 - 200 Employee
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Marketing Manager, Private Label
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May 2018 - Apr 2022
Supported Sr. Director of Private Label in all requirements to ensure successful management of the Retail Private Label business, resulting in $65M total Gross Sales and 55% Sales Growth. Acts as the Private Label project manager with aptitude to switch between multiple priorities daily, as well as the cross-functional lead facilitating compliance of retailer quality manufacturing requests. ♠ Product Commercialization Management o Lead efforts across all Household Paper Product Categories (Bath Tissue, Paper Towels & Facial Tissue), taking awarded SKUs through commercialization process, culminating with 1st production o Collaborate with Product Development to initialize the development of technical product specifications; Support new Product Trial Runs and ongoing production quality evaluation o Manage pre-production sample 3rd Party Lab Testing; Collaborate with QC on internal testing o Facilitate and track the critical path of artwork development process through 1st production run; Managed new SKU artwork development with retail customer's Packaging Design agency ♠ Product Life Cycle Management o Collaborated with Product Development, Production Planning & Inventory Control on Specification Change of existing SKUs and Discontinuation of retired SKUs; Ensuring well-timed SKU transition, as well as minimum finishing supplies write-off ♠ Retailer Bid Preparation & Pricing Analysis o Reviewed retailer Private Label bid packets, organize materials needed, assist in bid submission and 3rd party lab testing; Support maintenance of dynamic Private Label pricing & profitability models Show less
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Oasis Brands Inc
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Manufacturing
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1 - 100 Employee
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Associate Marketing Manager, Private Label
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Dec 2016 - Apr 2018
Supports the Senior Director of Private Label by acting as the analytical planning resource, a cross-functional problem-solver, and a project manager overseeing the Retail Private Label business with $45M annual sales♠ Lead efforts on taking awarded products through commercialization, culminating with product launch. Facilitate critical path of packaging development through finishing supplies receipt.♠ Assist Senior Director of Private Label in individual product scenarios modeling impacting selling price & profitability. Collaborate with Cost Accounting on implementation of overhead dilution.♠ Review retailer Private Label bid timelines, populate bid information, and facilitate bid submission. Show less
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Associate Customer Marketing Manager
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May 2016 - Nov 2016
Supports the Senior Director of Brand Communications by leading execution efforts in developing and implementing the FIORA Tissue & Towels shopper marketing programs for retail customers. Works closely with Sales to coordinate customer merchandising and shopper marketing strategies.♠ Assist in the management of outside agencies, recommend plans that support the customer marketing program objectives of FIORA Tissue & Towels, provide support in the coordination of annual planning, conduct post-activation analysis and territory marketing budget management. ♠ Monitors and controls the assigned $1.5M annual FIORA Customer Marketing budgets. Works jointly with Finance to establish and monitor monthly accrual, and forecasting budgets & balances. ♠ Assists in the development, execution and analysis of FIORA Tissue & Towels brand's promotion, mass advertising, and social media plans pertaining to account specific shopper marketing efforts.♠ Communicates FIORA Marketing programs to the Sales Directors and other interested parties. ♠ Partners cross-functionally with Sales, Finance, Product Marketing, and Category Analytics. Show less
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Customer Marketing Specialist
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Jan 2014 - Apr 2016
Implement and manage the retailer specific marketing plan contributing to Oasis Brands’ sales pipeline, marketing objectives, and brand positioning; also oversee the $2M national retailer in-ad coupon program of the FIORA® brand♠ Assist Director of Brand Communications in advertising agency relationship management, creative development of FIORA® marketing plan, and also traditional & digital media programming.♠ Assist Regional Sales Directors in development and execution of customer marketing programs.♠ Manage relationships with retail customer counterpart, facilitate execution of FIORA® promotions.♠ Monitor financial impact of customer marketing programs, control spending within annual budget.♠ Collaborate with product marketing on creation & deployment of FIORA® marketing campaigns. Show less
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Solaris Paper, Inc
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United States
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Paper and Forest Product Manufacturing
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100 - 200 Employee
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Marketing Specialist
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Aug 2012 - Dec 2013
Managed marketing projects ranging from strategy and communications development, promotions execution, retail exposure, to consumer research for the VIRJOY brand with $1.8M annual sales ♠ Conducted product category, brand and competitive dynamics analysis. ♠ Developed VIRJOY brand’s long-term strategy, vision and communication strategy. ♠ Tracked profit performance, including sales and share analysis, consumer contacts tracking. ♠ Participated in the creative development process of the new brand advertising communication. ♠ Developed and executed VIRJOY brand’s annual marketing plans, including promotional, digital media, traditional media and in-store trade activities. Show less
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University of California, Irvine - The Paul Merage School of Business
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United States
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Higher Education
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200 - 300 Employee
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MBA Graduate, Class of 2012
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Sep 2010 - Jun 2012
♠ Strategic Brand Management class competition: Applied PharmaSim Simulation software, experimented with different branding strategies, resulting in first place across all MBA teams.♠ New Product Development and Marketing Research: Identified and segmented markets, developed and tested new product ideas, and managed product portfolios.♠ Competitive Intelligence: Developed systematic competitive intelligence program (CIP), assessed key industry trends and structure, and identified capabilities and behaviors of competitors. Show less
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Volunteer MBA Consultant
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Jan 2011 - Jun 2011
Developed strategic marketing plan for DivaVillage, a female-targeted social networking website ♠ Conducted analysis about existing competitor websites to improve the company’s market positioning.♠ Created marketing strategy for DivaVillage to increase its brand awareness and customer loyalty.
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Experian Consumer Services
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United States
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Technology, Information and Internet
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700 & Above Employee
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MBA Marketing Student Consultant
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Sep 2011 - Dec 2011
Conducted market research, delivered competitor analysis, and developed new product go-to-market plan for the US market leader of online credit reports monitoring products with $1B annual sales ♠ Composed marketing communications plan for brand awareness building and consumer adoption ♠ Analyzed sales data and competitive landscape to set product price point and forecast market demand Conducted market research, delivered competitor analysis, and developed new product go-to-market plan for the US market leader of online credit reports monitoring products with $1B annual sales ♠ Composed marketing communications plan for brand awareness building and consumer adoption ♠ Analyzed sales data and competitive landscape to set product price point and forecast market demand
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DocuThesis
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United States
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Higher Education
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1 - 100 Employee
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Strategic Marketing/Business Development Intern
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Jun 2011 - Sep 2011
Conducted social media trend research and facilitated business development with strategic recommendations for a documentary film company specializing in high quality customized documentary. ♠ Conducted competitor analysis and formulated DocuThesis product features and value propositions. ♠ Supported project stakeholders by gathering, synthesizing and codifying market/client requirements. ♠ Collaborated with cross-functional team to evaluate current documentary production process to identify improvements and leverage infrastructure. Show less
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Associate Production Manager
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Jul 2007 - Aug 2010
Responsible for Columbia Sportswear Company’s winter accessories prototype development and production facilitation for one of the largest ski/snowboard glove manufacturers in Taiwan with 8.5M annual sales ♠ Oversaw bulk manufacturing process of annual orders worth $5.5M, including monitoring weekly WIP reports, tracking estimated delivery time, and confirming the timeliness of all orders. ♠ Consistently met 8% net margin target by collaborating with customers on sample design modifications. ♠ Conducted SKU cost analysis and negotiated with customers on alternative materials/techniques ♠ Organized company booth layout for the annual ISPO Munich sporting goods and sports fashion trade fair. Consolidated exhibition style specs, prepared style quotes and delivered company presentations. Show less
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Sales/Operations Assistant
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Sep 2003 - Jun 2007
Responsible for the pre-production coordination of Columbia Sportswear Company and other European sportswear brands, encompassing orders of more than $4.5M ♠ Implemented bilingual (English/Mandarin) BOM, packing and shipping manual documentation. ♠ Managed fabric/trim purchase scheduling by coordinating with customers’ pre-production representatives and designated vendors, ensured 90% of the production complied with lead-time targets.
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Education
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2010 - 2012
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration, Marketing -
2015 - 2016
University of California, Irvine
Internet Marketing Certificate Program, Digital Communication and Media/Multimedia -
2003 - 2007
Soochow University
Bachelor, Business Administration
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