Experience

Coralai

• France
• Technology, Information and Media
• 1 - 100 Employee

• Community Manager

  • May 2022 - Present

  Serving as the brand and community manager for the premiere tech startup using AI and other technologies to solve individual skincare needs. Responsibilities range across brand development, community building, press/communications, social media content management, platform measurement and analysis. Who We AreCoralai™ is a skincare retail ecosystem built with innovative technology (computer vision, artificial intelligence, booking, and virtual video) that enables individuals to better understand their skin, set personal skin goals, receive tailored product recommendations and routines, and connect with professionals. As one of the first retailers to make skin tracking technology widely available, Coralai is a next generation live shopping retail marketplace. B2CCoralai resolves the demand of a majority of skincare shoppers seeking bespoke product, service, and treatment recommendations. A subset of our audience includes communities that are going through changes with their skin and are looking for a safe place to receive personalize recommendations, advice, and connect with professionals; i.e. transgender, pregnancy, adult acne, cancer, and pregnancy. B2BOur enterprise tool is designed to improve the lives of skincare professionals, and their clients, by offering virtual, touchless skin assessment via quantitative AI skin analysis and live shopping, while removing significant pain points of booking/scheduling, wait times, and costs associated with professional care appointments. A majority of the sector is helmed by underrepresented business owners who are primarily women, BIPOC, and LGBTQ+. Moreover, women, LGBTQ+ and BIPOC individuals constitute the majority of clients, patients, consumers, practitioners, staff, and service providers writ large across the category.Corpus Group Inc., the parent company of Coralai, is a registered Delaware Corporation that provides new commercial endeavors to the personal wellness market.



Midori

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Director

  • Jun 2021 - Jun 2022

  Midori’s mission is to democratize health, environmental, social, and economic information surrounding personal care products so that consumers can make the right choice for themselves, their loved ones and the planet. Midori’s mission is to democratize health, environmental, social, and economic information surrounding personal care products so that consumers can make the right choice for themselves, their loved ones and the planet.



LeadHERship Global

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Membership Experience, Innagural Member

  • Feb 2021 - Jun 2021



YPO

• United States
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager

  • Oct 2016 - Jun 2020

  The Manager of Marketing and Communications is the lead representative and key strategist within a specifically assigned YPO department for marketing, public relations, social media and communications activities. The role serves as the direct link to YPO various departments, planning and scheduling the marketing and communications strategy. This position will guide the strategy for two-way communications with YPO departments, serving as their strategic guide, advocate, messenger and champion. Departments currently managed include Family Networks, Forum and Strategic Alliances and Sponsorship, including work with external partners EY, UBS, Salesforce and Zoom.

• Internal Communications Manager

  • Aug 2015 - Oct 2016

  Serves as a strategic partner to the office of the CEO and HR, IT and Finance departments with goals to drive higher employee engagement, steer positive cultural shifts and manage change. Acts as an employee relations advocate with strong executive presence and technical command of corporate communications enterprise solutions. Promoted to the position after showing a passion for organizational design and leading the development of a strategic marketing planning model.• Primary author of internal communications strategy with delivery responsibilities to include campaign management, communication planning and editorial calendaring. • Collaborate with CEO and Chief Human Resources Officer to craft messages that drive our ‘One Team’ brand and culture, professional development and annual employee engagement survey initiatives using a channel mix of company intranet, news, email, social, CEO Blog and monthly mobile-responsive newsletters.• Channel manager of corporate intranet (SharePoint); management team news; content architecture, homepage design; help develop and execute a strategic vision for the platform while partnering with communications liaisons and technical SMEs across the business. • Support presentation design and content development for internal meetings and events, including virtual CEO Live Chats and semi-annual budget and strategy meetings to ensure organizational business plan and goals are broadly socialized.• Understand and advise executive(s) regarding best use of the broad range of tools, processes and practices of internal communications, workplace (virtual and shared space) culture and employee engagement.• Stay informed and aware of organizational operations and initiatives and identify areas where additional internal communication is needed (and serve as point of contact for suggestions from other colleagues), and develop a plan to meet those needs.• Provide input to internal communications budget and portfolio growth.

• Digital Communications Specialist

  • Oct 2013 - Aug 2015

  Digital content strategist contributing to the overarching organizational mission to create Better Leaders Through Education and Idea Exchange™. Messaging aims to enhance global member engagement with the platforms, products and services offered to our 22,000 members. My focus is centered on delivering compelling news for YPO-WPO Exchange Community, the organization's virtual, member-only platform that enables global connectivity. Daily activities also include supporting other digital and non-digital communications projects (features, marketing, social, web, speechwriting, etc.) In addition to using my in-depth knowledge of AP style, this position leverages my grasp of topical business, economic and political issues, as well as my experience working in a multi-cultural agency environment. Additional skills required for position excellence:• Strong problem-solving and creative-thinking skills• Experience with business and strategy development• Management of multiple tasks and meeting deadlines within production budgets and timelines



Chesapeake Energy

• Oil and Gas
• 700 & Above Employee

• Marketing Communications Specialist

  • Mar 2012 - Oct 2013

  Deadline-driven communications writer and presentation designer for the energy sector. Primary Duties & Responsibilities• Product owner for digital newsletter with focus on optimized campaign analytics and increased website and social media engagement metrics • All types of writing assignments including advertising, video scripts, web copy, social media, speeches, business letters, white papers, op-eds, newsletter articles, feature stories, technical reports, sales materials, and other marketing and educational materials (audiences include general consumers, elected officials, civic leaders, industry experts)• Strategic thinking to help determine what materials are needed; goal/solution system• Translate technical industry terminology for natural gas and oil industry to layman terms• Conduct necessary research to gather and analyze data, needed for written materials• Work with in-house art director and external freelancers / agencies as needed



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Content Manager, Presentation Designer

  • Dec 2008 - Mar 2012

  Technical marketing proposal development and agency new business content manager; writer / editor reporting to bus dev VP for global agency network

• Writer

  • Jun 2006 - Dec 2008

  Served as a copywriter in the creative department for retail client; then promoted to marketing proposal and new business project writer with experience across pitch and prospect mangagment

• Copy Editor

  • Apr 2004 - Jun 2006

  Copy editor for travel & hospitality, restaurant and retail clients (AP Style); also performed quality assurance role for digital asset deployment, i.e., emails, websites, microsites