Marketing Communications Manager

• Jun 2023 - Present

Lead a talented team developing and executing results-driven, multi-platform communications strategies that align seamlessly with the company's vision and brand direction. Manage the creation of all marketing materials and collateral, including graphics and videos, in alignment with strategic vision and brand identity Implement and oversee various marketing activities, including outbound campaigns, search engine marketing (SEM), social media initiatives, and local and virtual events. Manage communications budgets and collaborate closely with vendors and clients to drive successful marketing activities. Show less

Content & Communications Marketing Manager

• Oct 2021 - May 2023

Initiate and implement innovative and imaginative performance-based content that supports brand awareness across multiple media and marketing channels Create content consistent with the communications needs of the company internally and externally Write and edit while entertaining the audience Ensure efficient and effective communication that adheres to macro and micro brand guidelines The voice of reason In essence, I create and manage content that supports company objectives and identity among various platforms. (Web, email campaigns, social media, public relations initiatives, video scripts, and collateral material) Show less

Recruiter/Communications and Marketing Specialist

• Apr 2016 - Sep 2021

Student-centered communication through the use of CRMs, email campaigns, production of digital and print collateral material and social media. Lead a data-driven approach to launching and optimizing marketing collateral which includes collecting actionable metrics. Measured success of marketing and recruitment and then optimized performance. Organized and promoted marketing-oriented graduate program special events including orientations, information sessions and open houses. Student-centered communication through the use of CRMs, email campaigns, production of digital and print collateral material and social media. Lead a data-driven approach to launching and optimizing marketing collateral which includes collecting actionable metrics. Measured success of marketing and recruitment and then optimized performance. Organized and promoted marketing-oriented graduate program special events including orientations, information sessions and open houses.

Executive Director

• Feb 2004 - Dec 2015

Rendered executive oversight to a multifaceted home healthcare agency employing more than 25 employees and independent contractors and a budget of more than $1.5 million in yearly sales. Developed and updated job and performance standards for employees, including procuring, creating, and maintaining state-mandated trainings to satisfy continuing education requirements. Directed accounting, budgeting, taxes, and payroll. Rendered quality assurance of federal, state, and local regulatory compliance Show less

Recruiter/ Special Events Coordinator

• Jul 2002 - Feb 2004

Public Relations Coordinator

• Nov 1999 - Jul 2002