Silviya Chovanska

Digital Brand Manager - Cristiano Ronaldo Fragrances at Eden Parfums
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Professional working proficiency
  • Danish Elementary proficiency
  • Bulgarian Native or bilingual proficiency

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Daniela Ivanova

A great asset to any team! Silviya is focused and very hard working individual with a great passion for marketing. She is always one step ahead of all social media trends and full of innovative ideas to drive businesses ahead. Silviya is a great team player and amazing to work with, as her positive attitude is irreplacable and she always manages to bring joy to any work environment! She has a proven record of marketing achievements and a great knowledge that any team needs!

Monika Roczniak

Silviya together with Lisa Raab created a strong social media team for TEDxOdense 2017, developing the event's social media channels from zero to hero (>1000 followers on Facebook from November 2016 to April 2017!). Thanks to Silviya's hard work before, during and after the event TEDxOdense has a great and constantly growing online community. Silviya has a fantastic flair and a lot of passion for social media. She is a curious, creative mind, never stopping to develop her skills, staying up to date with the latest social media trends, tools and applications. I'm sure she'll ace any future roles related to social media.

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Experience

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Brand Manager - Cristiano Ronaldo Fragrances
      • Sep 2021 - Present

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Senior Social Media & Content Manager
      • May 2020 - Sep 2021

      - Developing and executing digital campaigns on social media platforms (B2B) from end to end – both paid and and organic. - Creating creative content - from graphics, videos, reels, product photography, copywriting etc. - Writing attention grabbing Email Marketing, Press Releases, Blog Posts and Product Launch Copies. - Working with UK’s biggest Instagram influencers, bloggers and affiliates to create content, drive sales and increase brand engagement. - Measuring social media campaigns and feeding back analysis and improvements. - Evolving the ecommerce portfolio to support business objectives, product launches and the broader digital strategy. - Collaborating with SEO/PPC partners Show less

  • Freelance
    • Derby, United Kingdom
    • Digital and Social Media Manager
      • Sep 2018 - Sep 2021

      - Supporting businesses in Derbyshire reach results through social media - Instagram, Facebook, Twitter, LinkedIn & Pinterest. - Designing and executing social media strategy (both organic & paid) including: creating content strategy, scheduling posts, creating videos, running of paid ads on Facebook & Instagram etc. -Own and optimise my clients social media and overall marketing strategies to increase brand awareness and drive relevant traffic to their websites. - Designing monthly email marketing campaigns using MailChimp to drive sales and increase revenue. - Managing online reputation by answering reviews ( on Facebook, Instagram & TripAdvisor), customer feedback and messages(on Facebook, Instagram & TripAdvisor). - Identifying social media influencers and working with them to promote brands. - Coordinating and helping with the design of marketing materials (posters, fliers etc). - Product Photography Show less

  • Odense Culture Scene
    • Odense Area, Denmark
    • Freelance Social Media & Marketing Manager
      • Sep 2017 - Jan 2019

      - Developing event related marketing communication materials in digital formats, prints + photography. - Managing social media platforms and customer relations. - Curating events – from small concerts and theme parties to big conferences, festivals and fundraising causes. Experienced with all aspects of event planning such as idea conception, booking speakers and venues, managing small teams. - Developing event related marketing communication materials in digital formats, prints + photography. - Managing social media platforms and customer relations. - Curating events – from small concerts and theme parties to big conferences, festivals and fundraising causes. Experienced with all aspects of event planning such as idea conception, booking speakers and venues, managing small teams.

    • Denmark
    • Entertainment Providers
    • 1 - 100 Employee
    • Social Media & Community Manager
      • Nov 2016 - Jul 2018

      TEDxOdense is a NGO that brings people together to make innovative ideas accessible, spark conversations and inspire the local community of Odense. My responsibilities involved: - Development and execution of an overall social media strategy in collaboration with the marketing team. - Strengthen the TEDxOdense brand by building an online community (designing different online campaigns such as contests, thunderclap etc). - Increasing the brand awareness by visiting events and creating different offline marketing activities. - Covering the TEDxOdense event day on social media platforms /Facebook, Instagram, LinkedIn and Twitter/. - Collaborating with photographers and graphic designers to create creative, catchy content. Show less

    • Social Media Manager
      • 2017 - 2017

      Thinkers50 is a 2-day business forum gathering the world's top business thinkers, CEO's and key managers to discuss disruptive business ideas, innovation and growth. I had the pleasure to listen and interact with the world's most innovative and inspiring business professionals such as Harvard professor Michael Porter (world’s #1 business thinker), Marshall Goldsmith (world’s #1 leadership coach) and many more. - Part of the social media team. In collaboration with my colleague Lisa, we developed a social media strategy and executed it successfully by increasing the online reach and engagement by approximately 4000%. - Covering the 2-day conference on social media platforms - LinkedIn, Twitter, Instagram & Facebook. - Working in collaboration with photographers and graphic designers Show less

    • Thailand
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2015 - Sep 2015

      - Supporting management in strategy development with social media, email marketing and lead generation campaigns. - Manage social media channels with a strategic approach. - Use social network insights and market research tools for outstanding content creation and community nurturing. - Participating at industry leading conferences and events to increase Inspirio’s brand exposure. - Screened and recruited freelance candidates to help with marketing materials (such as video editing and info graphics). Show less

    • Denmark
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Researcher
      • Feb 2014 - Mar 2015

      - Project based marketing researcher, responsible for qualitative and quantitative data collection. - Research among current customers to measure their satisfaction with products and services. - Working experience in a dynamic and international team; interpersonal skills in customer handling and relationship building on the phone; improved language competencies. - Project based marketing researcher, responsible for qualitative and quantitative data collection. - Research among current customers to measure their satisfaction with products and services. - Working experience in a dynamic and international team; interpersonal skills in customer handling and relationship building on the phone; improved language competencies.

    • PR and Marketing Intern
      • Sep 2014 - Nov 2014

      - Developed targeted marketing campaigns in order to promote the language academy trainings - Developed targeted marketing campaigns in order to promote the language academy trainings

    • Denmark
    • Research
    • 700 & Above Employee
    • Event Management & Marketing Intern
      • Feb 2014 - Jul 2014

      - Suggested a new more strategic approach to marketing which resulted in increasing the social media followers and community engagement - Organized and hosted the monthly meetings for internationals - Writing a weekly newsletter, sent out to approx. 3000 internationals and companies - Research the topic of “Life in Denmark” and creating content for International Community website - Support newly arrived internationals with information about living and working in Denmark. - Suggested a new more strategic approach to marketing which resulted in increasing the social media followers and community engagement - Organized and hosted the monthly meetings for internationals - Writing a weekly newsletter, sent out to approx. 3000 internationals and companies - Research the topic of “Life in Denmark” and creating content for International Community website - Support newly arrived internationals with information about living and working in Denmark.

Education

  • Aarhus University
    Master of Arts (MA), Corporate Communication
    2014 - 2017
  • Handelshøjskolen i Århus
    Bachelor of Arts (B.A.), Marketing and Management Communication
    2010 - 2013

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