Experience

Mainstay

• United States
• Software Development
• 1 - 100 Employee

• Vice President Operations

  • Jan 2022 - Present

• Senior Director of Revenue Operations

  • Jul 2020 - Mar 2022

  Mainstay's conversational platform drives student outcomes with the power of artificial intelligence, people science, and joy. We believe every student can – and will – succeed in college with the right support. We've partnered with colleges and universities across the country to reach more than one million students – and in the process, helped schools boost enrollment, strengthen retention, and slash summer melt.Provides leadership for strategic business processes working within multiple business areas, setting strategy, and owning the operational projects that contribute to the success of our sales, Marketing, and Sucess teams and impact the satisfaction of our customers.

• Director of Marketing and Sales Operations

  • May 2019 - Jul 2020

• Director Of Marketing

  • Sep 2018 - May 2019



Burning Glass Technologies

• Director of Commercial Operations

  • Oct 2017 - Oct 2018

  Responsible for driving the vision to implement a successful sales and marketing strategy. Includes providing leadership for key strategic business processes including marketing/programming, forecasting as well as effective analytics, and data mining. Lead and counsel commercial leadership in implementing objectives and define success metrics that align with go-to-market business goals. Responsible for driving the vision to implement a successful sales and marketing strategy. Includes providing leadership for key strategic business processes including marketing/programming, forecasting as well as effective analytics, and data mining. Lead and counsel commercial leadership in implementing objectives and define success metrics that align with go-to-market business goals.



Achieve3000

• Director of Demand Generation

  • Jan 2017 - Sep 2017

  Responsible for evolving Achieve3000 marketing strategy across the customer experience from prospect to advocate. Positioning a multi- faceted marketing organization to scale communication across marketing channels and buyer profiles. Brought both leadership and technical expertise to align marketing sales around a common sales process driving pipeline revenue and deal size. Responsible for evolving Achieve3000 marketing strategy across the customer experience from prospect to advocate. Positioning a multi- faceted marketing organization to scale communication across marketing channels and buyer profiles. Brought both leadership and technical expertise to align marketing sales around a common sales process driving pipeline revenue and deal size.



Macmillan ESG

• United States
• Higher Education
• 1 - 100 Employee

• Director of Commercial Operations

  • Sep 2015 - Dec 2016

  Own the execution of Macmillan New Ventures enterprise go-to market strategy across sales and marketing. Direct planning, KPI, and forecasting efforts to quickly scale the success of evolving customer acquisition and retention strategies. Developed 3-person operational team to seamlessly link customer data sourced by marketing and improve the productivity of inside and field sales teams.• Designed and implemented sales incentive plan and coverage model to drive 2x growth of mobile solution.• Partnered with sales leadership to redesign sales processes and strategies geared to improve the customer experience. • Introduced weekly sales scorecard and meeting structure to drive accountability and foster culture focused on continuous improvement.

• Director of Marketing Analytics and Operations

  • Oct 2013 - Sep 2015

  Lead on marketing automation implementation supporting 8 distinct product lines. Responsible for implementing a read and react performance metric culture to optimize New Ventures lead generation strategy. Consulted with 15-person marketing team to develop a relationship oriented approach for marketing across multiple online and offline channels. • Achieved 30% marketing contribution rate across core portfolio companies generating $5M in new revenue. • Optimized lead management and service level agreement process with inside and field sales teams improving prospect to qualified opportunity by 14%. • Implemented marketing automation platform Marketo to scale marketing programs while aligning customer facing teams to the customer journey.



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Marketing Programs Analytics Manager

  • Jun 2012 - Oct 2013

  Responsible for conceptualizing, developing and implementing revenue performance metrics (KPIs) for Cengage Learning's Marketing team. Tasked with developing a high performing, data driven marketing team consisting of over 100 marketing professionals. • Launched bi-weekly KPI meeting with marketing leadership team to evaluate performance and set strategy.• Created visual performance dashboards to drive demand generation strategy and maximize cost efficiencies. • Provided strategic insights to online marketing team to achieve high revenue and margin performance.



Grand Circle Corporation

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• Senior Revenue Analyst

  • Jan 2011 - Jun 2012

  Strategic and operational management of two product lines comprised of 27 unique tours servicing 47,000 travelers a year. Lead on cross functional team tasked with ensuring trip departures; maintained a 98% capacity rate. Managed complex booking inventory, resolved regional issues and executed last minute digital tactical strategy to fill open cabins 60 days prior to departure.

• Circulation Analyst

  • Apr 2010 - Jan 2011

  • Managed $4.9M in direct marketing budget & schedule for GCCL product line achieving $156M in sales for 2011 departures. • Set strategy tracked and reported segmented ROI results to improve marketing contact strategy message and performance. • Supported brand management team by coordinating marketing initiatives between creative, finance, and sales teams.

• Inventory Analyst GCCL Brand

  • Jul 2009 - Apr 2010

  • Involved in wide spectrum of product operational functions from departure to high level product line management. • Audited itinerary data and organization to maximize departure capacity on river cruise line equaling $167M in net profit.• Coordinated with various internal and worldwide departments to resolve operational Itinerary and hotel issues.



Cole Haan

• United States
• Retail
• 700 & Above Employee

• Distribution Analyst

  • Jun 2008 - Jun 2009

  • Implemented distribution strategy for men’s and women’s accessory categories for Cole Haan outlet division consisting of 42 locations generating $20M in sales volume. • Coordinated aggressive new store renovation schedule utilizing project management strategies improving process to achieve 3 day store openings. • Increased productivity of allocations team by improving unit analysis reporting and communication of best practices.

• Inventory Control Specialist

  • Feb 2006 - Jun 2008

  • Directed 40 first quality field locations on inventory management procedures and process via monthly conference calls. • Conducted bi annual fleet wide inventory consisting of 42,000 stock units averaging in 150 million in sales volume.• Designed and implemented Access database to process and analyze inventory results and variances. • Significantly reduced shrink and physical inventory process from 5 to two months.