Experience

Penta Group

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Managing Director, Creative

  • Jan 2023 - Present

  Seattle, Washington, United States



HLK

• United States
• Advertising Services
• 200 - 300 Employee

• Creative Director

  • Feb 2021 - Jan 2023

  Seattle, Washington, United States I lead a team of art directors and copywriters across several large accounts, with intentional focus on talent development and growth plans. Responsible for all creative outputs, including broadcast and streaming, print, OOH, social, activations and digital communications. - Led comprehensive marketing needs of 30+ state health plans under the Centene Corporation umbrella - Named, branded and launched global environmental sciences brand, Envu - Launched new national Medicare brand,… Show more I lead a team of art directors and copywriters across several large accounts, with intentional focus on talent development and growth plans. Responsible for all creative outputs, including broadcast and streaming, print, OOH, social, activations and digital communications. - Led comprehensive marketing needs of 30+ state health plans under the Centene Corporation umbrella - Named, branded and launched global environmental sciences brand, Envu - Launched new national Medicare brand, Wellcare - Launched new cannabis brands Teal and High Five - Supported ArchCity Defenders non-profit Show less



Barkley

• United States
• Advertising Services
• 500 - 600 Employee

• Associate Design Director

  • Sep 2019 - Feb 2021

  Kansas City, Missouri Area Using language and design thinking to create new brands and push existing ones forward. Leading a group of designers and writers while partnering with cross-functional teams, including production, PR, brand leadership, media, development and strategy. I also chair a 30+ person team committed to improving diversity, inclusion and belonging in our work agency-wide. - Blue Cross & Blue Shield - Big Brothers Big Sisters of America - Dairy Queen - Motel 6 (*new business… Show more Using language and design thinking to create new brands and push existing ones forward. Leading a group of designers and writers while partnering with cross-functional teams, including production, PR, brand leadership, media, development and strategy. I also chair a 30+ person team committed to improving diversity, inclusion and belonging in our work agency-wide. - Blue Cross & Blue Shield - Big Brothers Big Sisters of America - Dairy Queen - Motel 6 (*new business pitch and win) - Dairy Farmers of America + Consumer Brands - Valent - Medical Solutions - Renpure - Big Slick - Security Benefit - New Business

• Senior Copywriter

  • Jan 2018 - Sep 2019

  Kansas City, Missouri Area - Big Brothers Big Sisters of America - Big Brothers Big Sisters of Canada - Blue Cross & Blue Shield - Dairy Farmers of America (DFA) - Marc Anthony True Professionals

• Copywriter

  • Aug 2017 - Jan 2018

  Kansas City, Missouri - Dairy Farmers of America (DFA) - Kemps - Big Slick - IHOP - Applebee’s - Cargill - UMB Bank - Ply Gem - Britax



S/B Strategic Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist & Copywriter

  • Sep 2016 - Jul 2017

  Madison, WI In addition to creating effective content, I also collaborate with our Account Service and PR teams to develop strategies for websites and inbound marketing efforts (including SEO strategy). It's my job to stay on top of trends that impact digital performance and to keep the rest of my team up to date. I also analyze performance data and competitor sites, making recommendations to help our clients succeed. - Jones Dairy Farm - Dairy Farmers of Wisconsin - REAL Seal Dairy -… Show more In addition to creating effective content, I also collaborate with our Account Service and PR teams to develop strategies for websites and inbound marketing efforts (including SEO strategy). It's my job to stay on top of trends that impact digital performance and to keep the rest of my team up to date. I also analyze performance data and competitor sites, making recommendations to help our clients succeed. - Jones Dairy Farm - Dairy Farmers of Wisconsin - REAL Seal Dairy - Archer Daniels Midland (ADM) - American Butter Institute - CUNA Mutual Group - Stephan & Brady Projects

• Digital Copywriter

  • Sep 2014 - Sep 2016

  Madison, WI I write copy for a wide range of Stephan & Brady clients, primarily for digital outlets but not exclusively. I'm also responsible for the agency's online presence, including our blog and social media outlets. It's my job to be on top of industry trends, including SEO and content strategy. My coworkers turn to me for help concepting new ideas, analyzing website performance and predicting the next big thing. - Jones Dairy Farm - Dairy Farmers of Wisconsin - Archer Daniels Midland… Show more I write copy for a wide range of Stephan & Brady clients, primarily for digital outlets but not exclusively. I'm also responsible for the agency's online presence, including our blog and social media outlets. It's my job to be on top of industry trends, including SEO and content strategy. My coworkers turn to me for help concepting new ideas, analyzing website performance and predicting the next big thing. - Jones Dairy Farm - Dairy Farmers of Wisconsin - Archer Daniels Midland (ADM) - American Butter Institute - CUNA Mutual Group - Stephan & Brady Projects



Advantage Business Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Editor

  • Jun 2012 - Sep 2013

  Madison, Wisconsin, United States Managed content and copywriting for multiple print and digital publications in the B2B space. Traveled frequently to interview industry thought leaders. Managed content for two websites, social platforms and up to four daily newsletters independently.