Experience

Mesa Community College

• United States
• Higher Education
• 700 & Above Employee

• Director of Marketing & Public Relations

  • Jul 2018 - Present

  Aligning the voice and mission of MCC, implementing brand recognition and strategy and furthering the reach and impact of higher education. Mesa Community College serves as a resource for career readiness, transfer education, workforce development and lifelong learning. Host to more than 30,000 students annually, MCC offers more than 190 degree and certificate programs at its two campuses and additional locations. Mesa CC is one of 10 colleges in Arizona aligned with Maricopa County Community College District, one of the largest community college districts in the United States. Show less



PGA TOUR

• United States
• Spectator Sports
• 700 & Above Employee

• Director of Business Development & Marketing , TPC Scottsdale-Home of Waste Management Phoenix Open

  • Mar 2016 - Aug 2017

  Track record of executing marketing strategies and sales plan to outperform all other network properties and key competitors exceeding annual revenue goals. Guided and mentored a team to drive creative, multi-touch digital campaigns, customer events, SEO, social media, analytical research, PR and communications resulting in lead generation, new customer segments, customer loyalty and product growth. Optimized web, email and social engagement based on customer behavior and purchase history. Developed short and long term forecasting models, KPI's, P&L, ROI tracking. Awards & Accolades: 2016 Director of the Year for Business Development & Marketing, TPC Properties Show less



SAP Marketing LLC

• Phoenix, AZ

• Founder, Marketing and Strategy Consultant

  • Jul 2011 - Mar 2016

  Partnered with C-level executives and senior leadership to build business and marketing strategy, and align organizations across channels. Utilized data, insights and best practices to create comprehensive marketing plans with clear objectives, audience identification through CRM, impactful brand positioning and creative execution, inclusion of paid and organic tactics, KPIs, short and long term reporting, ROI calculation and campaign optimization. Mapped customer life cycles for development of automated email communications platform; researched market trends, competitor positioning and opportunities to help generate sales pipeline activity. Show less



Tetherow

• Bend, OR

• Director of Sales and Marketing

  • 2010 - 2011

  Drove comprehensive sales and marketing plan for golf and recreational master planned resort to offer 375 single family home sites, 200 town home sites, 300 overnight lodging units, 18-hole golf course and golf academy. Shaped resort vision, branding and market research including development of marketing mix. Spearheaded policy and strategy decisions, procedures and regulations in concert with ownership group, resort developers and management company. Drove comprehensive sales and marketing plan for golf and recreational master planned resort to offer 375 single family home sites, 200 town home sites, 300 overnight lodging units, 18-hole golf course and golf academy. Shaped resort vision, branding and market research including development of marketing mix. Spearheaded policy and strategy decisions, procedures and regulations in concert with ownership group, resort developers and management company.



The Bridges Golf Club

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing/Assistant General Manager

  • 1999 - 2010

  Key team leader in development and opening of Bay Area golf club with $5M+ annual revenues and 32,000 annual golf rounds. Orchestrated comprehensive sales, marketing and operational planning for all departments including golf, food and beverage, administration, landscape maintenance, marketing, and building maintenance. Coached team of 7 department heads and 120 staff to drive strategies, programs, campaigns and communications that resulted in lead generation for each segment, customer acquisition, new market development, product adoption/growth, and customer retention and satisfaction. Show less



United Way Bay Area

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Operations

  • 1997 - 1998

  Conceptualized, developed, and implemented strategic goals and plans to drive marketing, media relations, capacity building, needs assessment, community relationships, and management of corporate giving programs. Volunteer development, fundraising, and board/staff management. Accomplishments: Managed teams and projects that realized $22M+ in fundraising efforts through a portfolio of 350 corporate accounts; allocated $8M through competitive grant process to 200+ community agencies. Conceptualized, developed, and implemented strategic goals and plans to drive marketing, media relations, capacity building, needs assessment, community relationships, and management of corporate giving programs. Volunteer development, fundraising, and board/staff management. Accomplishments: Managed teams and projects that realized $22M+ in fundraising efforts through a portfolio of 350 corporate accounts; allocated $8M through competitive grant process to 200+ community agencies.