Ally Keller

Freelance — Product Design Lead, Startups, Consumer, & Enterprise at Freelance Designer
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Languages
  • Spanish Professional working proficiency

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Bio

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Experience

    • United States
    • Graphic Design
    • 200 - 300 Employee
    • Freelance — Product Design Lead, Startups, Consumer, & Enterprise
      • Jan 2015 - Present

      I partner with tech companies, startups, and design agencies on the design of 0 to 1 initiatives. My client list includes industry leaders such as Cash App and Ro in addition to a breadth of startups in renewable energy, artificial intelligence, and financial tech. Selected clients include: T-Mobile, Vori, Ro, the Public Housing Authority of Hawaii, Workrise, & Instacart I partner with tech companies, startups, and design agencies on the design of 0 to 1 initiatives. My client list includes industry leaders such as Cash App and Ro in addition to a breadth of startups in renewable energy, artificial intelligence, and financial tech. Selected clients include: T-Mobile, Vori, Ro, the Public Housing Authority of Hawaii, Workrise, & Instacart

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Design & Advisor, Tax Transferables Marketplace
      • Mar 2023 - Present

      Crux is a platform that allows syndicators, developers, and buyers to transact and manage transferable tax credits. I support the founding team in establishing their design system, navigating information architecture solutions, and identifying product opportunities that support their overall workflow as they build their MVP. Crux is a platform that allows syndicators, developers, and buyers to transact and manage transferable tax credits. I support the founding team in establishing their design system, navigating information architecture solutions, and identifying product opportunities that support their overall workflow as they build their MVP.

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Product Design, Metabolic Health, Ro Body Program
      • Mar 2022 - Feb 2023

      At Ro, I led the design of the Ro Body Program. This program is a comprehensive guide for patients looking to lose weight through the use of GLP-1s. The program launched in Q4 '22 and as of Q2 23’ has supported over 150,000 people in achieving their weight loss goals. The design I created for the checkout process increased conversion by over 180% in the first two weeks of launch and has since been featured in national 360 campaigns. At Ro, I led the design of the Ro Body Program. This program is a comprehensive guide for patients looking to lose weight through the use of GLP-1s. The program launched in Q4 '22 and as of Q2 23’ has supported over 150,000 people in achieving their weight loss goals. The design I created for the checkout process increased conversion by over 180% in the first two weeks of launch and has since been featured in national 360 campaigns.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Product Design, Financial Services, Teen’s Investing
      • Nov 2021 - Mar 2022

      At Cash App, I led the design of Teen's Investing, a product that offers retail investing to teenagers with supervision and controls for parents. This project involved collaboration with content strategy and UX research, in addition to working with engineering, cross disciplinary product designers, and a head of product who lead the end to end strategy. Our five-month sprint consisted of a 12-session research study and a deep dive into the types of ID verification required to create a brokerage account. We developed over 50 workflows for two user types (parents and teens) and launched the product in Q1 of 2023. Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Product Design Director, Design Systems, Startups, & Enterprise
      • Jul 2021 - Nov 2021

      At Forge, I collaborated with founders to hire design talent ranging from early-career to senior-level throughout the organization. I led initiatives for staff augmentation and the placement of senior+ talent on client teams. Additionally, I partnered with founders to develop research strategies and 0-to-1 design initiatives for clients such as Workrise and the Public Housing Authority of Hawaii. At Forge, I collaborated with founders to hire design talent ranging from early-career to senior-level throughout the organization. I led initiatives for staff augmentation and the placement of senior+ talent on client teams. Additionally, I partnered with founders to develop research strategies and 0-to-1 design initiatives for clients such as Workrise and the Public Housing Authority of Hawaii.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Group Design Manager, Messaging Automations
      • Jan 2021 - Jun 2021

      At Attentive, I led a team of 12 people in product design, content strategy, and user research. I hired designers ranging from early career to principal level, and placed them in positions where they could grow into people management or principle roles. At Attentive, I led a team of 12 people in product design, content strategy, and user research. I hired designers ranging from early career to principal level, and placed them in positions where they could grow into people management or principle roles.

    • United States
    • Software Development
    • 700 & Above Employee
    • Product Design, Emerging Businesses, SMB Advertising, Twitter for Professionals
      • Oct 2019 - Dec 2020

    • Software Development
    • 700 & Above Employee
    • Product Design & Research, Shopping Team
      • May 2018 - Aug 2018

    • Software Development
    • 700 & Above Employee
    • Product Design & Research, Pages Team
      • May 2017 - Aug 2017

    • United States
    • Business Consulting and Services
    • 400 - 500 Employee
    • Product Design & Research, Citi Ventures Startup Incubator
      • Dec 2016 - May 2017

    • Advertising Services
    • 100 - 200 Employee
    • UX Design, B2B, Beauty, Lifestyle, Wellness, Travel, & Retail
      • Feb 2016 - Dec 2016

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Product Specialist, Sales
      • Jan 2014 - Feb 2015

    • United States
    • Photography
    • 1 - 100 Employee
    • Archivist
      • Dec 2013 - Jan 2014

Education

  • Parsons School of Design - The New School
    Bachelor of Fine Arts - BFA, Design and Technology — Creative Technologies
  • Cornell Tech
    VC, Startup, & Fundraising — Immersive
  • General Assembly
    User Experience Design — Immersive

Community

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