Digital Marketing Strategist

• Feb 2022 - Present

Works with education and healthcare clients to clearly define and achieve their marketing objectivesDevelops and presents long-term and near-term digital marketing strategiesWorks on multiple client accounts and determines the right mix of earned, owned and paid digital channels to effectively and efficiently drive quality leads that convert to applications and enrollmentsCollaborates with teammates to implement campaigns and content marketing strategiesEvaluates analytics, CRM and ad platform data, landing pages, and creative to identify challenges and opportunitiesWrites SEO audits and memos that contribute to and build client organic traffic growthPresents campaign insights, recommendations and new ideas to clientsDevelops hypotheses, and experiments to identify promising marketing opportunities

Marketing Manager

• Feb 2018 - Feb 2022

Assists in implementation, governance and training for Salesforce CRM and ESP (Marketing Cloud), including building out customer journeys and utilizing Einstein AI to shape future strategy and automate processesProvides detailed reporting to leadership to help inform marketing strategy decisions at the institutional levelOversees all email and digital communications for Vanderbilt DAR as part of Vanderbilt’s Email Center of ExcellenceManages omnichannel enrollment marketing initiatives for schools, most recently Vanderbilt Peabody College of Education, including a multifaceted digital recruitment marketing campaign with a supporting agency partner for FY ‘22

Content and Marketing Specialist

• Jul 2013 - Feb 2018

Managed, designed, and implemented large-scale marketing campaigns for Vanderbilt schools and collegesCommunicated marketing and communications initiatives efficiently and effectively to university leaders including college deans, executive directors, and administrationElevated the Peabody College national reputation by implementing new digital and print marketing strategies that increase brand visibility and improve college rankingsProvided user experience (UX) design and content strategy for a newly revamped Peabody College homepage and website, which generated an increase in traffic to master’s program pages and a 12 percent increase in graduate admissions inquiries the first monthImplemented a new recruitment strategy highlighting alumni and student stories to help increase enrollment numbers for Peabody College graduate programs, working with diverse groups of students, faculty, and alumniProvided communication and marketing consulting expertise to Vanderbilt schools and departments such as the Career Center, Bass Military Scholars, School of Medicine, College of Arts and Science, Peabody College, and Graduate SchoolDesigned and implemented a social media strategy for Vanderbilt University Assisted in creating messaging that amplified Vanderbilt’s voice and strategic mission through Vanderbilt University social media accounts and social advertising

Interactive Art and New Media Manager

• Mar 2011 - Jul 2013

Web and Marketing Coordinator

• Dec 2009 - Feb 2011

Graphic/Digital Designer

• Apr 2006 - Feb 2010