Experience

Royal Danish Academy

• Denmark
• Higher Education
• 100 - 200 Employee

• Associate Professor - Strategic Design & Management

  • 2021 - Present

  My tasks and responsibilities include: ★ Head of continuing education program, Diploma Degree in Strategic Design & Management ★ Managing editor, Artifact: Journal of Design Practice (international peer-reviewed journal, Intellect press) ★ Teaching, coordinating and developing continuing education courses within the fields of strategic design, brand innovation, design business, design methods and innovation, and process facilitation ★ Teaching, coordinating and developing master level design education courses in design business, entrepreneurship, business development, design management and leadership ★ Research areas: strategic design, brand innovation, design thinking and management, design and innovation management; brand innovation; design methods; collaborative design innovation Show less



KADK

• Denmark
• Higher Education
• 1 - 100 Employee

• Assistant Professor – Design & Innovation Management

  • 2016 - 2021



Albright Partners

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Research Consultant

  • 2015 - 2016

  My tasks and responsibilities include lead project management of active (international) executive search processes ranging from senior specialist, upper-middle management to CXO level: ★ Sales meetings & client interviewing ★ Extended on-site workshops/analyses on (employer) brand, corporate and team culture(s) ★ Company, position and candidate profiles ★ Target list creation: Desk and field research: Candidate screening through competence-based interviewing ★ Short list production ★ Reference checks and reporting ★ Management/Leadership assessments and reporting In addition, my role at TRANSEARCH included strategic planning and executional tasks related to the optimization of the firm's marketing and brand positioning processes: ★ Project lead on TRANSEARCH Denmark's brand repositioning strategy; including new co-branding initiative and design strategy ★ Elaboration and implementation of customer and candidate satisfaction surveys ★ Strengthening TRANSEARCH brand differentiation through client and candidate brand touch point analyses and value gap identification ★ Copy writing – Executive events – Elaboration of collateral (direct mail, brochures, content etc.) Show less



Copenhagen Business School

• Denmark
• Higher Education
• 700 & Above Employee

• External Lecturer (Ekstern Lektor) – Strategic Brand Management

  • 2012 - 2016

  My tasks and responsibilities include: coordination and development of master level (cand.merc.) branding course plus teaching, supervising, and examining (master thesis) students on the following subjects: ★ Strategic Brand Management ★ Corporate Branding ★ Design & Innovation Management ★ Strategic Management & Organization My tasks and responsibilities include: coordination and development of master level (cand.merc.) branding course plus teaching, supervising, and examining (master thesis) students on the following subjects: ★ Strategic Brand Management ★ Corporate Branding ★ Design & Innovation Management ★ Strategic Management & Organization



DDC – Danish Design Center

• Denmark
• Design Services
• 1 - 100 Employee

• Industrial PhD Research Fellow, Project Management, Design & Innovation Team

  • 2010 - 2014

  RESEARCH ON STRATEGIC BRAND, DESIGN & INNOVATION MANAGEMENT In this position I carried out research into the scarcely explored nexus between brand management and product design innovation in collaboration with Bang & Olufsen and other Danish design-led brands. More specifically, I focused on management processes of sensemaking and decision-making in relation to strategic development of brand-supportive design and innovation capabilities. KNOWLEDGE DISSEMINATION & MANAGEMENT CONSULTANCY Besides research my key tasks and responsibilities included: ★ Concept development and implementation of brand and design management seminars for Danish SMEs; focusing on how to define and deploy brand identities in relation to design and innovation management. ★ Knowledge dissemination; scientific publications, speaker engagements on brand and design-innovation management; workshops and management seminars (foreign/domestic stakeholders). ★ Establishing and nurturing network relationships and collaborations with national and international Design Directors and academics involved in brand and design management research. Show less



Griffith University

• Australia
• Education Management
• 700 & Above Employee

• Visiting Brand Management Researcher & Lecturer - Department of Marketing

  • 2011 - 2011

  During my stay with Griffith University I was very fortunate to work with leading scholars within the field of strategic brand management. Besides my research activities, I lectured on brand and design management (international master class). During my stay with Griffith University I was very fortunate to work with leading scholars within the field of strategic brand management. Besides my research activities, I lectured on brand and design management (international master class).



Coloplast

• Denmark
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • 2008 - 2009

  ★ Communications (External/Internal) ★ Product and marketing project management ★ Copywriting ★ Communications (External/Internal) ★ Product and marketing project management ★ Copywriting



Relevans

• Denmark
• Advertising Services
• 1 - 100 Employee

• New Business Planner / Client Services

  • 2007 - 2008

  In this position I successfully boosted the agency’s client pipeline and acquisition rate through lead-generation, CRM and various other presales activities. In addition, I contributed on client projects through brand and market analyses, and project management. ★ Presales/Business Development ★ Client services ★ Brand analyses ★ Project management In this position I successfully boosted the agency’s client pipeline and acquisition rate through lead-generation, CRM and various other presales activities. In addition, I contributed on client projects through brand and market analyses, and project management. ★ Presales/Business Development ★ Client services ★ Brand analyses ★ Project management



Fradhouse

• Denmark
• Advertising Services
• 1 - 100 Employee

• New Business Coordinator

  • 2006 - 2007

  ★ Presales ★ Client services ★ Presales ★ Client services



Shout! Cph

• Denmark
• Advertising Services
• 1 - 100 Employee

• Project Coordinator / Client Services

  • 2005 - 2006

  ★ Concept development, planning and execution of corporate events (Kick-offs / Brand Activation) ★ Project management ★ New business ★ Client services ★ Brand analysis and strategy ★ Concept development, planning and execution of corporate events (Kick-offs / Brand Activation) ★ Project management ★ New business ★ Client services ★ Brand analysis and strategy