Michelle Schwab
President at Orchard Point Group, Inc.- Claim this Profile
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Bio
Kevin Holowicki
Michelle knows multi channel marketing/ integrated marketing and how to execute. Website design, CRM, email, content management, media, B2B, B2C, etc. She knows how to get it done. We have worked together for a long time and she puts her heart into everything she does. When you hire Michelle, you are getting someone who rolls up her sleeves and is "all in." She is wonderful under pressure. One of the best under pressure that I've ever worked with in my entire career.
Debbie Rudolph
I've partnered with Michelle and several of the Orchard Point team in a variety of capacities, across many years, and have always found them attentive, responsive, and skilled in their areas of expertise. Our team trusts that any project assigned to OPC will be reliably and well-handled.
Kevin Holowicki
Michelle knows multi channel marketing/ integrated marketing and how to execute. Website design, CRM, email, content management, media, B2B, B2C, etc. She knows how to get it done. We have worked together for a long time and she puts her heart into everything she does. When you hire Michelle, you are getting someone who rolls up her sleeves and is "all in." She is wonderful under pressure. One of the best under pressure that I've ever worked with in my entire career.
Debbie Rudolph
I've partnered with Michelle and several of the Orchard Point team in a variety of capacities, across many years, and have always found them attentive, responsive, and skilled in their areas of expertise. Our team trusts that any project assigned to OPC will be reliably and well-handled.
Kevin Holowicki
Michelle knows multi channel marketing/ integrated marketing and how to execute. Website design, CRM, email, content management, media, B2B, B2C, etc. She knows how to get it done. We have worked together for a long time and she puts her heart into everything she does. When you hire Michelle, you are getting someone who rolls up her sleeves and is "all in." She is wonderful under pressure. One of the best under pressure that I've ever worked with in my entire career.
Debbie Rudolph
I've partnered with Michelle and several of the Orchard Point team in a variety of capacities, across many years, and have always found them attentive, responsive, and skilled in their areas of expertise. Our team trusts that any project assigned to OPC will be reliably and well-handled.
Kevin Holowicki
Michelle knows multi channel marketing/ integrated marketing and how to execute. Website design, CRM, email, content management, media, B2B, B2C, etc. She knows how to get it done. We have worked together for a long time and she puts her heart into everything she does. When you hire Michelle, you are getting someone who rolls up her sleeves and is "all in." She is wonderful under pressure. One of the best under pressure that I've ever worked with in my entire career.
Debbie Rudolph
I've partnered with Michelle and several of the Orchard Point team in a variety of capacities, across many years, and have always found them attentive, responsive, and skilled in their areas of expertise. Our team trusts that any project assigned to OPC will be reliably and well-handled.
Credentials
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PMP - Project Management Professional
Project Management Institute
Experience
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Orchard Point Group, Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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President
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Jul 2009 - Present
Leader of a successful team providing top-notch project management to pharmaceutical/healthcare organizations. Our team collaborates with internal and external resources, managing all moving parts to ensure projects are launched on time, on budget, and on message.Visit Orchard Point Group: www.orchardpointgroup.com View our LinkedIn Profile: http://www.linkedin.com/company/orchard-point-group-inc Leader of a successful team providing top-notch project management to pharmaceutical/healthcare organizations. Our team collaborates with internal and external resources, managing all moving parts to ensure projects are launched on time, on budget, and on message.Visit Orchard Point Group: www.orchardpointgroup.com View our LinkedIn Profile: http://www.linkedin.com/company/orchard-point-group-inc
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GlaxoSmithKline
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United States
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Investment Management
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Account and Media Manager
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Jul 2002 - Jul 2009
Account and Media Manager – Integrated Marketing and Media SolutionsProvide strategic direction, planning, implementation and oversight to brand marketing teams on tactics for healthcare professionals and consumers. Targeted marketing initiatives include media, consumer relationship marketing (CRM) and online interactive/digital programs. Develop and implement measurement plans and Web analytic dashboards for ongoing oversight and optimization. Prioritize projects for implementation teams and provide tactical direction to ensure successful execution of brand strategic objectives. Evaluate and recommend emerging technologies including viral/word of mouth, mobile and social media marketing. Manage and optimize media budgets up to $20 million. Train other department Account Managers on CRM lead generation goal-tracking and best practices.eBusiness Project ManagerHired full-time 3/03 Effectively managed client expectations, timelines and agency deliverables of Web-based marketing tactics for internal brand marketing teams including Advair, Imitrex, Flonase, Lamictal, Boniva and others. Coordinated up to 12 internal and external partners for each project including design agencies, Web development vendors and media partners. Developed RFPs, managed SOWs and reconciled vendor and project billings.
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Project Manager
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Dec 2000 - Apr 2002
Managed Web-application development projects for internal clients. Directed software life-cycle development including assessment, design, development, quality assurance testing, end-user training and post production support. Performed requirements gathering and process analyst functions. Wrote and implemented internal processes for improving project and departmental efficiencies.Excerpt from review:“…We frequently receive high praise [about Michelle] from customers…about her professionalism and attention to detail. She has demonstrated the ability to manage and build strong work relationships with people who have difficult or demanding personalities.”
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TPMC
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Information Technology & Services
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1 - 100 Employee
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Program Manager
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Apr 2000 - Nov 2000
Managed staff of 4 Web application developers. Coordinated all project management functions for the commercial Web development division including project timelines, resources and funding. Other responsibilities included recruiting, training and proposal writing. Managed staff of 4 Web application developers. Coordinated all project management functions for the commercial Web development division including project timelines, resources and funding. Other responsibilities included recruiting, training and proposal writing.
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Project Manager
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Nov 1999 - Mar 2000
Directed project management functions on two Glaxo Wellcome web sites—HealthyLives.com and Helix.com. Facilitated daily communication between 15 external organizations responsible for Web site hosting, maintenance and design functions. Directed project management functions on two Glaxo Wellcome web sites—HealthyLives.com and Helix.com. Facilitated daily communication between 15 external organizations responsible for Web site hosting, maintenance and design functions.
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Project Manager
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May 1996 - Nov 1999
Project ManagerManaged Web development applications, client/server applications and time/project tracking applications. Coordinated programming and creative teams, developed proposals and work schedules, and ensured timely deliverables. Customer Service ManagerProposed and implemented a company-wide workflow and issue-tracking software program to standardize processes, reduce duplicate tasks and improve customer response time. Analyzed business processes for quoting, purchasing, inventory, operations, tracking helpdesk calls and software defects. Trained end-users and documented procedures.Account Manager / SalesIncreased revenue by 30% in 2 years in the Research Triangle Park territory. Accounts included Fortune 500 companies and startup organizations.
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Education
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1988 - 1992
University of Michigan-Dearborn
B.S., Business Administration, Marketing
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