Experience

Forum Communications Printing

• Printing Services
• 1 - 100 Employee

• Project Estimator

  • Feb 2018 - Present



Lakeshirts

• United States
• Apparel & Fashion
• 100 - 200 Employee

• Samples Coordinator

  • May 2022 - Jan 2023



STELLAR MARKETING/INTEGRAL MEDIA

• Media Manager

  • Jun 2003 - Sep 2010

  Ad Placement Agency specializing in national consumer publications/magazines. Responsible for multiple client accounts with advertising budgets ranging from small start up to multi-million dollar campaigns. Performance resulted in over 50% of billable revenue throughout tenure. Directed agency's largest and most valuable client. Through strategic media planning and testing, account was grown from a small test budget to a $3,000,000 annual print plan within the first year. . Developed and implemented media test plans based on demographic data, psychographic research and knowledge of media performance to provide the most optimum ROI. Acquired on-page advertising space through negotiation with most major magazine publishers such as Meredith Corporation, Hearst Publishers and Wenner Media with placement in wide array of magazines, from Rolling Stone to Martha Stewart Living. Negotiated lowest rates in the industry to effectively meet or exceed P&L budget expectations, including renegotiating as results warranted based on analysis of program response. Initiated and fostered strategic network of key relationships including hundreds of media contacts. Show less



driasi

• United States
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Director - Program Management

  • Jul 2002 - Apr 2003

  Direct Response Insurance Administrative Services Inc) Third party administrator of insurance products for the financial industry Director - Program Management Directed all set up and implementation of direct marketing projects related to insurance products sold through major financial institutions such as Wells Fargo, GE and Bank of America. Implemented innovative quality assurance measures and department metrics to support continuous improvement and flawless program execution. Developed new reporting techniques for accurate forecasting and enhanced timeline tracking. Supervised a team of Program Managers, Program Specialists and Coordinator. Maintained regular contact with all major clients to ensure service standards are exceeded. Show less



Fingerhut

• United States
• Retail
• 100 - 200 Employee

• Marketing Manager-New Customer Acquisition

  • Nov 1999 - Apr 2002

  Responsible for new customer acquisition through list rental and alternate media programs.

• Marketing Manager - List Acquisitions

  • Jan 2001 - Jan 2002

  Directed development of all new customer acquisitions with a projected yield of approximately 750,000 new customers annually, including the acquisition of outside customer lists via list brokers, list owners and from companies directly. Supervised and approved a $10MM media buying budget which included print advertising, package inserts and co-op advertising programs. Diversification of media and aggressive testing resulted in a 50% reduction in cost per acquisition.Built and maintained relationships in the list and advertising industry to optimize productivity of all full-scale programs and testing activity.Improved list testing timeline by 25-50% via development of an innovative predictive performance model, which evaluated current customer data to predict performance of potential new customers. Managed a teama includingteam Show less

• Media Buyer

  • Jan 1999 - Jan 2001

  Purchased all media programs to support acquisition of new customers by consulting with various media brokers and collaborating directly with media program vendors such as Valassis, Val-Pak and ADVO.Managed and optimized a $5MM annual advertising budget utilizing proprietary P&L models to aid media selection and minimize overall cost per new customer. Negotiated the lowest possible rates for Fingerhut, thus allowing the Marketing Department to acquire the most new customers possible, at the best possible price Show less



Young America Corporation

• Account Manager

  • Jan 1994 - Dec 1999

  Managed loyalty marketing promotions for numerous Fortune 500 companies designed to meet and exceed client's promotional objectives. Offered advice and implemented strategies to ensure successful promotional campaigns in the areas of consumer sweepstakes, refunds, refunds, premiums and coupons.Managed and directed the 1996 & 1997 Pepsi Stuff campaigns, the largest consumer continuity programs of their time, which resulted in sizable market share gain for Pepsi and substantial profit growth for Young America. The campaign's success represented nearly 50% of overall company income during the period. Implemented new promotional methods and techniques in mid-campaign and continuously monitored and evaluated promotions throughout their life so that projected results were achieved. Show less

• Training Manager, Account Management

  • Jan 1998 - Jan 1999

  Developed and implemented Account Management procedures to ensure accuracy and consistency in training application. Within a 5 month time frame, designed a full, formal training/procedures manual where no formal procedures had previously existed. Evaluated, coached and trained a department of 40 employees on all policies and procedures. Directed departmental team for company-wide COPC 2000 certification initiative through implementation of 32 certification standards, including areas such as Customer Satisfaction, Controlled Processes, Training and Verification of skills and Process Improvement procedures. Show less



FULFILLMENT SYSTEMS INCORPORATED

• Senior Client Service Representative

  • Jan 1991 - Jan 1994

  Managed many marketing promotions for numerous Fortune 500 consumer packaged goods companies along with managing a team of Account Managers and Account Coordinators. Prior career highlights include various positions in marketing and sales. Managed many marketing promotions for numerous Fortune 500 consumer packaged goods companies along with managing a team of Account Managers and Account Coordinators. Prior career highlights include various positions in marketing and sales.