Experience

Elevance Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Digital Content Strategy Manager

  • May 2021 - Present

  Richmond, Virginia, United States - Responsible for Medicare annual enrollment period build-out of plan document pages, by extracting relevant metadata from several data sources, synthesizing, transforming, and re-assembling that metadata into complex matrices (requiring extremely detail-oriented spreadsheet work) and using those matrices to generate plan document pages and related assets. Work closely with QA team to optimize content validation spreadsheet I created for pre-AEP-launch testing. - Worked with taxonomist and… Show more - Responsible for Medicare annual enrollment period build-out of plan document pages, by extracting relevant metadata from several data sources, synthesizing, transforming, and re-assembling that metadata into complex matrices (requiring extremely detail-oriented spreadsheet work) and using those matrices to generate plan document pages and related assets. Work closely with QA team to optimize content validation spreadsheet I created for pre-AEP-launch testing. - Worked with taxonomist and content administrators to develop new Adobe Experience Manager DAM metadata schema, folder structure, and file naming structure; developed asset migration spreadsheet and mapped metadata from Oracle WCS to AEM DAM. - Managed metadata clean up, transformation, and mapping for migration of forms library assets from WCS to AEM. Standardized asset naming standards based on repeating and consistent metadata patterns. Show less



for Anthem via TEKsystems

• Web Content Analyst

  • Jul 2019 - May 2021

  Richmond, Virginia Area - Defined and implemented a consistent asset naming strategy and folder structure in Oracle WCS, facilitating the annual build of Medicare plan document pages as well as ongoing maintenance. - Worked with business partners to improve communications and streamline processes for generating annual Medicare plan document pages and content assets within annual timeline. - Developed new process and spreadsheets for AEP Medicare plan launch content validation and document tracking.



CFA Institute

• United States
• Financial Services
• 700 & Above Employee

• Manager, Web Content Strategy

  • Jun 2009 - Jul 2019

  Charlottesville, VA - Supported a collocated website development team (developers and testers) as interim Scrum Master. - Organized recruitment, screening, and hiring of web content managers (contractors) to support post-launch satellite website migration as part of a digital transformation project. - Developed content plans (including KPIs and ongoing maintenance), content inventories/audits, page tables, and detailed migration maps. - Performed ongoing content enhancements informed by user testing… Show more - Supported a collocated website development team (developers and testers) as interim Scrum Master. - Organized recruitment, screening, and hiring of web content managers (contractors) to support post-launch satellite website migration as part of a digital transformation project. - Developed content plans (including KPIs and ongoing maintenance), content inventories/audits, page tables, and detailed migration maps. - Performed ongoing content enhancements informed by user testing, content audits, customer feedback, web metrics, site search data, and desired conversions. - Developed and nurtured ongoing relationships with business stakeholders to define and support short- and long-term web content needs, including content strategy based on objectives and analytics. - Planned and executed several content migration projects, including the import of a microsite (HTML) into the CMS enterprise site structure, moving content from a static page CMS platform to a dynamic (lists) CMS platform, and the reorganization of large site segments for a complicated, enterprise site I.A. project. Show less



Analysis Exchange

• Volunteer

  • Mar 2012 - May 2012

  The Analysis Exchange provides free web analytics consulting to non-profits and NGOs around the world. I worked as a student volunteer with an assigned mentor and organizational leads to analyze their existing Google Analytics data, set up analytics dashboards to support their business objectives, and laid out next steps for enhancing their use of analytics going forward.



Talecris Biotherapeutics, Inc.

• United States
• Biotechnology
• 200 - 300 Employee

• Manager of eCommunications

  • Jun 2000 - Jun 2009

  Research Triangle Park, NC - Held positions in Marketing and Communications, partnering with stakeholders to define strategic objectives for domestic and international websites. - Responsible for managing multi-lingual corporate website and assisting with product websites. - Collaborated with marketing managers to produce and improve product web sites, provided guidance on strategy and best practices for usability and conversion, providing post-launch analytics using WebTrends. - Project manager for development… Show more - Held positions in Marketing and Communications, partnering with stakeholders to define strategic objectives for domestic and international websites. - Responsible for managing multi-lingual corporate website and assisting with product websites. - Collaborated with marketing managers to produce and improve product web sites, provided guidance on strategy and best practices for usability and conversion, providing post-launch analytics using WebTrends. - Project manager for development of corporate-wide Internet strategy and website redesign project. Business lead and subsequent project manager for implementation of Web Content Management system. - Managed website domain name portfolio (260+ domains). Show less