Experience

Lamkin Corporation

• United States
• Sporting Goods
• 1 - 100 Employee

• VP of Global Aftermarket Sales and Marketing

  • Aug 2022 - Present

  Leads the proactive development of strategic alliances with national retail/global distributor partners and spearhead innovation in new product development. Pioneered channel-specific, high-impact go-to-market strategies, unleashing dynamic sales/marketing plans, distributor stocking plans, and compelling consumer promotions to amplify market penetration across partner platforms in-store and the digital realm. • Pioneered and executed a comprehensive global retail sales and marketing… Show more Leads the proactive development of strategic alliances with national retail/global distributor partners and spearhead innovation in new product development. Pioneered channel-specific, high-impact go-to-market strategies, unleashing dynamic sales/marketing plans, distributor stocking plans, and compelling consumer promotions to amplify market penetration across partner platforms in-store and the digital realm. • Pioneered and executed a comprehensive global retail sales and marketing strategic plan resulting in an increase in unit sales and growth in revenue for 2022, with strong YTD performance of growth in revenue and units in 2023. • Spearheaded revitalization of the Direct-to-Consumer channel focused on enhancing the consumer journey and optimizing conversion rates. • Maximized ROI through strategic budget creation/management, productive agency collaborations, and launching effective brand initiatives for retail success. • Introduced a forward-looking three-year new product innovation pipeline, overseeing new product development/management and guiding the development of innovative concepts for rapid prototyping. • Launched a dedicated "partner resource" web page to engage "partners-partners" with access to valuable media assets, retail displays/tools, and learning platforms, driving enhanced partner engagement. • Achieved operational excellence, on-time deliveries, lower operational costs, and improved customer satisfaction by implementing a seamless, efficient supply chain/inventory management process through cross-functional partnership with logistics, operations, and manufacturing. • Grew online engagement metrics, brand visibility, and customer acquisitions/engagement through strategic leadership of the creation of a comprehensive digital marketing strategy. Show less Leads the proactive development of strategic alliances with national retail/global distributor partners and spearhead innovation in new product development. Pioneered channel-specific, high-impact go-to-market strategies, unleashing dynamic sales/marketing plans, distributor stocking plans, and compelling consumer promotions to amplify market penetration across partner platforms in-store and the digital realm. • Pioneered and executed a comprehensive global retail sales and marketing… Show more Leads the proactive development of strategic alliances with national retail/global distributor partners and spearhead innovation in new product development. Pioneered channel-specific, high-impact go-to-market strategies, unleashing dynamic sales/marketing plans, distributor stocking plans, and compelling consumer promotions to amplify market penetration across partner platforms in-store and the digital realm. • Pioneered and executed a comprehensive global retail sales and marketing strategic plan resulting in an increase in unit sales and growth in revenue for 2022, with strong YTD performance of growth in revenue and units in 2023. • Spearheaded revitalization of the Direct-to-Consumer channel focused on enhancing the consumer journey and optimizing conversion rates. • Maximized ROI through strategic budget creation/management, productive agency collaborations, and launching effective brand initiatives for retail success. • Introduced a forward-looking three-year new product innovation pipeline, overseeing new product development/management and guiding the development of innovative concepts for rapid prototyping. • Launched a dedicated "partner resource" web page to engage "partners-partners" with access to valuable media assets, retail displays/tools, and learning platforms, driving enhanced partner engagement. • Achieved operational excellence, on-time deliveries, lower operational costs, and improved customer satisfaction by implementing a seamless, efficient supply chain/inventory management process through cross-functional partnership with logistics, operations, and manufacturing. • Grew online engagement metrics, brand visibility, and customer acquisitions/engagement through strategic leadership of the creation of a comprehensive digital marketing strategy. Show less



Simply Mac - Apple Premier Partner

• Retail
• 100 - 200 Employee

• Director of Business Partnerships/Market Director

  • Aug 2021 - Jun 2022



Eaton

• Ireland
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Channel Marketing Manager (Global) - Golf Pride Grips

  • May 2017 - Aug 2021

• North America Distribution Sales Manager - Golf Pride Grips

  • Apr 2014 - May 2017

• Territory Sales Manager (Southeast) - Golf Pride Grips

  • Apr 2011 - Apr 2014



Acushnet Company

• United States
• Manufacturing
• 700 & Above Employee

• Consumer Product Testing Manager

  • Feb 2009 - Apr 2011

• Consumer Product Testing Coordinator

  • May 2007 - Feb 2009

• Customer Service Representative - Titleist And Cobra Golf

  • Jan 2004 - May 2007

• Titeist Science Van - Representative

  • Mar 2005 - Apr 2006