Experience

Atrius

• United States
• Software Development
• 1 - 100 Employee

• Director Revenue Operations

  • Dec 2019 - Present

  Drive alignment of people, process, and technology across GTM teams. Support Marketing, Sales, Account Management, Customer Ops, Product and Finance teams on strategic processes/best practices, creation & trouble shooting on automation, reporting, and training/enablement in tools specifically Salesforce. - Own end to end quote to cash process. - Oversee SaaS contract, amendment, and renewal process. - Collaborate and automate sales quote approval process. - Salesforce Admin and… Show more Drive alignment of people, process, and technology across GTM teams. Support Marketing, Sales, Account Management, Customer Ops, Product and Finance teams on strategic processes/best practices, creation & trouble shooting on automation, reporting, and training/enablement in tools specifically Salesforce. - Own end to end quote to cash process. - Oversee SaaS contract, amendment, and renewal process. - Collaborate and automate sales quote approval process. - Salesforce Admin and support including CPQ implementation - Sales Training and enablement - Manage deal desk - Support executives on KPI tracking

• Director Sales and Business Operations

  • Feb 2018 - Dec 2019

  Lucid, acquired by Acuity Brands, is the first data platform for commercial buildings. Lucid helps owners and operators of buildings uncover valuable insights and improve their operations, building performance, and business productivity. My role: - Streamline quote to close processes for new business and renewals - Manage deal desk - Define sales processes with cross-functional teams (Legal, Finance, Marketing, Customer Success) - Sales onboarding and enablement -… Show more Lucid, acquired by Acuity Brands, is the first data platform for commercial buildings. Lucid helps owners and operators of buildings uncover valuable insights and improve their operations, building performance, and business productivity. My role: - Streamline quote to close processes for new business and renewals - Manage deal desk - Define sales processes with cross-functional teams (Legal, Finance, Marketing, Customer Success) - Sales onboarding and enablement - Salesforce administrator

• Director Demand Generation and Marketing Operations

  • May 2016 - Jan 2018

  My role: - Build inbound marketing program - Develop campaign strategy and quarterly plan - Manage marketing programs including webinars, emails, SEM, content marketing, events, nurture campaign - Rebuild marketing infrastructure including moving from Marketo to Pardot - Create and execute quarterly campaign plan - Website optimization - Launched www.benchmarkmybuilding.com



RevOps Co-op

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Chapter Head - Austin

  • Oct 2023 - Present

  The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in-between. Join us and grow as a RevOps Pro 🚀 The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in-between. Join us and grow as a RevOps Pro 🚀



CallidusCloud

• United States
• Software Development
• 200 - 300 Employee

• Director Demand Generation Marketing

  • Jan 2014 - May 2016

  With CallidusCloud (acquired by SAP) organizations automate their lead to money, territory management, sales execution, sales enablement, and customer engagement processes to inform strategy throughout every stage of the sales cycle. My role: - Led efforts around demand generation marketing programs including email, webinars, SEM agency, content marketing, nurture campaigns, web optimization. - Scaled team 3x and integrated new teams resulting from M&A - Managed marketing… Show more With CallidusCloud (acquired by SAP) organizations automate their lead to money, territory management, sales execution, sales enablement, and customer engagement processes to inform strategy throughout every stage of the sales cycle. My role: - Led efforts around demand generation marketing programs including email, webinars, SEM agency, content marketing, nurture campaigns, web optimization. - Scaled team 3x and integrated new teams resulting from M&A - Managed marketing organizations budget working alongside finance - Developed lead hand off process with Sales Development Team - Implemented waterfall funnel reporting - Created quarterly marketing ROI dashboard and campaign pipeline report

• Sr. Demand Generation Marketing Manager

  • Sep 2012 - Jan 2014

  As the Senior Manager of Demand Generation my role included: - Creating and executing quarterly campaign plan - Managing the webinar program - Overseeing the Google Adwords SEM program - Creating and launching email campaigns - Event execution and promotion - Website optimization - Creation of nurture programs - Developing the content marketing strategy



BPM LLP

• United States
• Accounting
• 700 & Above Employee

• Marketing Operations Manager

  • Jan 2012 - Sep 2012

  BPM is a regional accounting firm with 6 offices in Northern California. BPM provides meaningful, comprehensive financial and business counsel in accounting, tax, and finance. At BPM I led the marketing operations team in creating demand generation and nurture campaigns. Developed the content marketing strategy. Spearheaded and managed rollout of Pardot marketing automation system integrated with MS Dynamics CRM. Created company-wide CRM user training program to manage sales pipeline… Show more BPM is a regional accounting firm with 6 offices in Northern California. BPM provides meaningful, comprehensive financial and business counsel in accounting, tax, and finance. At BPM I led the marketing operations team in creating demand generation and nurture campaigns. Developed the content marketing strategy. Spearheaded and managed rollout of Pardot marketing automation system integrated with MS Dynamics CRM. Created company-wide CRM user training program to manage sales pipeline across numerous offices.

• Marketing Program Manager

  • Jun 2009 - Dec 2011

  Led build-out of digital marketing programs across email, web, social networks, and online media. Championed company-wide adoption of CRM.



Acxiom

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jan 2008 - Jun 2009

  Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. At Acxiom, data is the key to creating meaningful interactions at scale between consumers and the brands they love. My role: Managed client relationships and supported email and online marketing initiatives for Sephora, Trend Micro, and Countrywide/Bank of America brands. Worked with engineering teams to create custom… Show more Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. At Acxiom, data is the key to creating meaningful interactions at scale between consumers and the brands they love. My role: Managed client relationships and supported email and online marketing initiatives for Sephora, Trend Micro, and Countrywide/Bank of America brands. Worked with engineering teams to create custom client solutions. Analyzed email campaign performance and provided recommendations to improve future campaigns. Worked with creative team to develop new email copy and template designs. Show less Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. At Acxiom, data is the key to creating meaningful interactions at scale between consumers and the brands they love. My role: Managed client relationships and supported email and online marketing initiatives for Sephora, Trend Micro, and Countrywide/Bank of America brands. Worked with engineering teams to create custom… Show more Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. At Acxiom, data is the key to creating meaningful interactions at scale between consumers and the brands they love. My role: Managed client relationships and supported email and online marketing initiatives for Sephora, Trend Micro, and Countrywide/Bank of America brands. Worked with engineering teams to create custom client solutions. Analyzed email campaign performance and provided recommendations to improve future campaigns. Worked with creative team to develop new email copy and template designs. Show less



Microlease (formerly MetricTest)

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2005 - Dec 2007

  MetricTest, acquired by Electro Rent, is a leading test equipment distribution company providing rent, purchase, and leasing options to customers. My role: Led the marketing team in driving traffic to the web site, developed lead generating strategies, managed email marketing programs, and coordinated direct mail program. Developed integrated marketing calendar utilizing email, direct mail, and lead share programs. Managed relationships with equipment manufacturers (Advantest… Show more MetricTest, acquired by Electro Rent, is a leading test equipment distribution company providing rent, purchase, and leasing options to customers. My role: Led the marketing team in driving traffic to the web site, developed lead generating strategies, managed email marketing programs, and coordinated direct mail program. Developed integrated marketing calendar utilizing email, direct mail, and lead share programs. Managed relationships with equipment manufacturers (Advantest, Agilent Technologies, Tektronix). Show less MetricTest, acquired by Electro Rent, is a leading test equipment distribution company providing rent, purchase, and leasing options to customers. My role: Led the marketing team in driving traffic to the web site, developed lead generating strategies, managed email marketing programs, and coordinated direct mail program. Developed integrated marketing calendar utilizing email, direct mail, and lead share programs. Managed relationships with equipment manufacturers (Advantest… Show more MetricTest, acquired by Electro Rent, is a leading test equipment distribution company providing rent, purchase, and leasing options to customers. My role: Led the marketing team in driving traffic to the web site, developed lead generating strategies, managed email marketing programs, and coordinated direct mail program. Developed integrated marketing calendar utilizing email, direct mail, and lead share programs. Managed relationships with equipment manufacturers (Advantest, Agilent Technologies, Tektronix). Show less



Nettie Becker Escrow

• Escrow Assistant

  • Feb 2005 - Aug 2005

  Assisted in all aspects of Real Estate Sale, Refinance, and Bankruptcy Accounts. Assisted in all aspects of Real Estate Sale, Refinance, and Bankruptcy Accounts.