Experience

Utah Department of Agriculture and Food

• United States
• Government Administration
• 1 - 100 Employee

• Utah's Own Program Manager

  • Apr 2020 - Present

  Recruit and mentor eligible agriculture and food companies to benefit from the state program. (In 2020, the program grew from 40 to 237 members with proper networking and outreach.) Create consumer-conscious social media content for Utah’s Own including stories Develop and design content for bi-monthly consumer email campaign and membership bulletin Implemented research & evaluation strategies to measure product & event satisfaction Manage Utah’s Own brand development grant of $10,000 to assist companies with local branding Connect with partners to provide sponsorship funding to increase the Utah’s Own limited state budget. Secured a specialty crop block grant of $62,000 in 2021 to promote members with specialty crops. Maintain program intergrity and ethics through statutory rules and policy. Show less



Heber Valley Artisan Cheese

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Communications Director

  • Jan 2016 - Aug 2020

  I enjoy building authentic relationships by creating effective retail and community partnerships, memorable farm events and social media conversations. Here's a brief overview of my responsibilities: • Improve sales growth through strategic promotions, store demos and key relationships • Grow annual revenue of farm events: tastings, classes and tours • Implement research & evaluation strategies to measure product & event satisfaction • Manage social media advertising (Facebook & Instagram) to increase product & event sales • Design promotional materials for products, social media advertising & annual events • Manage company eCommerce website (customized WordPress & WooCommerce system) • Write persuasive small business & retail grants - (awarded: $6,000 in grant funds from 2016-2017) Show less



State of Utah

• United States
• Government Administration
• 700 & Above Employee

• Marketing Information Specialist

  • 2010 - 2015

  • Served as an agriculture and food business mentor for more than 550 companies; implemented five local chapters to assist members with networking, training and branding • Managed the creation of an online database/marketing website: www.utahsown.org • Oversaw and aided in the membership reenlistment of more than 550 companies • Increased consumer brand engagement from less than 100 to nearly 10,000 with combined Social Media Platforms: Facebook, Twitter, and Instagram. • Improved brand consistency by identifying official colors and logo use standards • Executed more than 10 receptions and events annually targeted at raising consumer awareness. Show less



Oklahoma State University

• United States
• Higher Education
• 700 & Above Employee

• Career Development Assistant

  • Jun 2009 - Dec 2010

  Assisted students in the career development through proper assessment. Performed resume and cover letter critiques Planned and coordinated two yearly career fairs for more than 2,000 students Advised 11 Career Liaisons, a student leader group Assisted students in the career development through proper assessment. Performed resume and cover letter critiques Planned and coordinated two yearly career fairs for more than 2,000 students Advised 11 Career Liaisons, a student leader group



Utah State University, College of Agriculture

• Communication Editor/Staff Writer

  • Dec 2007 - May 2009

  Designed an eight-page alumni newsletter for more than 10,000 alumni Managed 15 staff writers to ensure article and photo quality Recruited 10 students and one professor to form a reporting staff Wrote 5 different alumni feature articles Submitted quarterly articles for the agriculture feature page of Utah Statesman Designed an eight-page alumni newsletter for more than 10,000 alumni Managed 15 staff writers to ensure article and photo quality Recruited 10 students and one professor to form a reporting staff Wrote 5 different alumni feature articles Submitted quarterly articles for the agriculture feature page of Utah Statesman



Utah FFA Association

• Publications Director

  • Sep 2007 - May 2009

  Wrote more than 10 articles about the association published in the Utah Farm Bureau News Managed a State FFA Convention press room to create more than 50 press releases each year Presented a workshop to Utah agriculture education teachers in agricultural communications Retail Wrote more than 10 articles about the association published in the Utah Farm Bureau News Managed a State FFA Convention press room to create more than 50 press releases each year Presented a workshop to Utah agriculture education teachers in agricultural communications Retail



IFA Country Stores

• Sales Associate

  • May 2007 - May 2009

  Created and displayed innovative advertising signs. Designed a chicken breed information packet for first-year growers Maintained good customer relations with diverse agriculturists Obtained knowledge of agriculture chemicals, feeds, vaccinations and farm supplies Created and displayed innovative advertising signs. Designed a chicken breed information packet for first-year growers Maintained good customer relations with diverse agriculturists Obtained knowledge of agriculture chemicals, feeds, vaccinations and farm supplies



Moroni Feed Sales Office

• Seasonal Sales Representative

  • Oct 2006 - Dec 2006

  Educated customers about Utah grown turkeys by giving cooking instructions Managed store inventory by performing product counts at the end of each day Educated customers about Utah grown turkeys by giving cooking instructions Managed store inventory by performing product counts at the end of each day