Experience

A.WordSmith

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jan 2017 - Present

  Jacksonville, Florida Area As a certified Woman-Owned Business Enterprise (WBE), A.WordSmith uses communication, marketing and content to amplify clients' sales and marketing activities and accelerate results. Skilled in marketing; branding; project management; digital marketing; web and content development; social media; video development; and communications, including public relations, crisis support and storytelling. Available for independent and freelance projects, contract positions and… Show more As a certified Woman-Owned Business Enterprise (WBE), A.WordSmith uses communication, marketing and content to amplify clients' sales and marketing activities and accelerate results. Skilled in marketing; branding; project management; digital marketing; web and content development; social media; video development; and communications, including public relations, crisis support and storytelling. Available for independent and freelance projects, contract positions and consultation. A.WordSmith is proud to have worked with the following brands: ZF Marine, Sea Machines Robotics, SHADOWCAT, Crowley Maritime Corp., Covenant, Burro, Fincantieri, SeaTrac, American Commercial Barge Line, Acosta, Brightway Insurance, Healogics and others. Show less



Burro

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Communications Consultant

  • Jan 2023 - Present



Covenant

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Marketing and Communications Consultant

  • Nov 2022 - Present



ZF Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing and Communications Consultant

  • Mar 2022 - Present



SHADOWCAT

• Maritime Transportation
• 1 - 100 Employee

• Marketing and Communications Consultant

  • Jan 2021 - Mar 2023



Sea Machines Robotics

• United States
• Maritime Transportation
• 1 - 100 Employee

• Marketing and Communications Consultant

  • Feb 2018 - Dec 2022



Crowley

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Marketing and Communications Consultant

  • Feb 2017 - Feb 2019



Mac Papers and Packaging

• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Communications Manager

  • Jan 2016 - Oct 2016

  Jacksonville, Florida Area Consults with company's business leads to understand their industry, insights and customer needs and then provide strategic written communications support their needs. Contributes to concept development and copy writing for a variety of channels, including newsletters, e-communications, marketing collateral, video scripts, brochures and websites. Develops written content of all lengths and complexity that solve strategic communications challenges and engage and inform key audiences. Counsels… Show more Consults with company's business leads to understand their industry, insights and customer needs and then provide strategic written communications support their needs. Contributes to concept development and copy writing for a variety of channels, including newsletters, e-communications, marketing collateral, video scripts, brochures and websites. Develops written content of all lengths and complexity that solve strategic communications challenges and engage and inform key audiences. Counsels internal partners toward the most effective communications vehicles and tone in order to meet their objectives. Researches and write articles on business activities, including company announcements, supplier news, industry trends, customer insights and internal best practices. Drafts scripts for video productions and executive speaking points as needed. Support brainstorming, including program product/naming and creative idea generation. Ensure tone and message consistency across the company utilizing approved style guides. Show less



Crowley

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Manager, Corporate and Marketing Communications

  • Mar 2013 - Dec 2015

  Jacksonville, Florida Area As the team lead, this expanded position develops, enhances and protects the Crowley brand while growing the company’s market share and revenue through internal and external communications. Alongside the director, this position manages the company’s international media relations activities, including crisis communications. Oversees all aspects of company publications, spearheads special website project development, social media strategies, and executes and analyzes Internet marketing programs… Show more As the team lead, this expanded position develops, enhances and protects the Crowley brand while growing the company’s market share and revenue through internal and external communications. Alongside the director, this position manages the company’s international media relations activities, including crisis communications. Oversees all aspects of company publications, spearheads special website project development, social media strategies, and executes and analyzes Internet marketing programs. Manages direct reports.

• Senior Editor, Corporate and Marketing Communications

  • Jul 2010 - Mar 2013

  Jacksonville, Florida Area Executes corporate-wide internal and external communications programs and projects. Responsibilities include interviewing, writing, editing, layout and design of printed and electronic marketing collateral, advertisements, employee and customer communications, news releases, web content (internet/intranet), special corporate projects and more. Is the No. 2 company spokesperson, regularly dealing with the news media to disseminate information and arrange interviews. Key participant in crisis… Show more Executes corporate-wide internal and external communications programs and projects. Responsibilities include interviewing, writing, editing, layout and design of printed and electronic marketing collateral, advertisements, employee and customer communications, news releases, web content (internet/intranet), special corporate projects and more. Is the No. 2 company spokesperson, regularly dealing with the news media to disseminate information and arrange interviews. Key participant in crisis communications. Incorporates project management skills to handle special projects and department deadlines and staff. Provides day-to-day management of the company store program.



Healogics, LLC.

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications Manager

  • Oct 2009 - Jul 2010

  Coordinate and implement marketing projects, which require creative design, concepting, photography, and layout skills. Apply high standards of quality, while maintaining and enhancing the DCS brand; assures effectiveness and accuracy of publication content and web-based communications. Assists colleagues by producing high-quality corporate communications, as directed by the vice president. Proposes and develops improved designs and marketing materials, and completes written communications to… Show more Coordinate and implement marketing projects, which require creative design, concepting, photography, and layout skills. Apply high standards of quality, while maintaining and enhancing the DCS brand; assures effectiveness and accuracy of publication content and web-based communications. Assists colleagues by producing high-quality corporate communications, as directed by the vice president. Proposes and develops improved designs and marketing materials, and completes written communications to optimize corporate messaging. Measures return-on-investment statistics while maintaining high internal-customer satisfaction. Show less



Episcopal School of Jacksonville

• Primary and Secondary Education
• 100 - 200 Employee

• Director of Communications

  • Jul 2005 - Oct 2009

  Jacksonville, Florida Area The director of communications is responsible for the planning and implementation of the School’s public-relations program--including crisis management, publications, and media relations--and for ensuring the success of all external communications, advertising and marketing, media releases, social media presences, school branding, and emerging communication technology initiatives which each contribute to advancing the mission and strategic goals of the school. This position also directs the… Show more The director of communications is responsible for the planning and implementation of the School’s public-relations program--including crisis management, publications, and media relations--and for ensuring the success of all external communications, advertising and marketing, media releases, social media presences, school branding, and emerging communication technology initiatives which each contribute to advancing the mission and strategic goals of the school. This position also directs the work of the website manager. Show less



Jacksonville Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer

  • Aug 2007 - Aug 2008