Experience

Vessel Packaging Co.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Production Designer

  • Apr 2022 - Present

  Vancouver, British Columbia, Canada



Windsor Plywood

• Canada
• Retail
• 100 - 200 Employee

• Senior Graphic Designer

  • Dec 2021 - Mar 2022

  Vancouver, British Columbia, Canada • Built new graphic standard manual and templates for print and digital advertising, passed templates and process guidelines to junior creatives, and managed design iterations and approvals for creative department workflow. • Created new letterhead, business cards, price cards, gift cards, and packaging. • Created a corporate download center to promote and distribute the graphics standards manual and all associated assets to store managers, internal staff, and 62 retail stores in… Show more • Built new graphic standard manual and templates for print and digital advertising, passed templates and process guidelines to junior creatives, and managed design iterations and approvals for creative department workflow. • Created new letterhead, business cards, price cards, gift cards, and packaging. • Created a corporate download center to promote and distribute the graphics standards manual and all associated assets to store managers, internal staff, and 62 retail stores in Canada and USA. • Defined and built process map to manage the creative team's workflow. Show less



STORMTECH Performance Apparel

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Trade Marketing Manager

  • Aug 2020 - Jul 2021

  Vancouver, British Columbia, Canada • Created an award-winning face mask video series and campaign that increased face mask sales by 18%. • Increased engagement and click-through rates for email campaigns and corporate communications by leveraging compelling graphics and engaging copywriting. • Aligned key sales teams on marketing strategy and best practices by conducting and presenting an extensive Marketplace Landscape Report and survey. • Increased 2021 sample order revenue by adding fillable forms and… Show more • Created an award-winning face mask video series and campaign that increased face mask sales by 18%. • Increased engagement and click-through rates for email campaigns and corporate communications by leveraging compelling graphics and engaging copywriting. • Aligned key sales teams on marketing strategy and best practices by conducting and presenting an extensive Marketplace Landscape Report and survey. • Increased 2021 sample order revenue by adding fillable forms and web links to order forms and other marketing collateral. • Simplified and streamlined fabric technology branding by developing new customer facing icons for catalogs, website, and all marketing materials. • Created a new digital-first catalog template for online and mobile ease of use, featuring web links and pop-up product detail and video content. • Managed donations of over 30,000 products through the 1:1 Initiative charitable gear donation program rebrand and relaunch. Show less



Aritzia

• Canada
• Retail
• 700 & Above Employee

• Technical Textile Designer & Product Sustainability Subject Matter Expert Lead

  • Aug 2015 - Jul 2020

  Vancouver, British Columbia, Canada • Worked with fabric and production teams to deliver beautiful prints on time and on budget. • Created technical specifications for textile design, which involved detailed instructions for the mills and factories making prints. This included: artwork size and scale, technique, process, material and color standards. • Worked closely with design teams to examine strike-offs and provide detailed feedback and proposed solutions to mills or factories. • Sourced and developed… Show more • Worked with fabric and production teams to deliver beautiful prints on time and on budget. • Created technical specifications for textile design, which involved detailed instructions for the mills and factories making prints. This included: artwork size and scale, technique, process, material and color standards. • Worked closely with design teams to examine strike-offs and provide detailed feedback and proposed solutions to mills or factories. • Sourced and developed specialty materials, techniques and processes to add value and innovation to textile design. • Developed a Textile Design Research, Development and Case History Summary document and framework to formalize textile design project processes, challenges, and solutions. • Selected to join the inaugural ARITZIA Product Sustainability Subject Matter Expert group. Show less



Visual College of Art and Design

• Canada
• Education Administration Programs
• 200 - 300 Employee

• Graphic Design Instructor

  • Apr 2015 - Sep 2018

  Downtown Campus Vancouver BC • Taught Adobe Illustrator to fashion design, fashion marketing, and interior design students.



Boardroom Custom Clothing

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Graphic Designer, Brand & Marketing

  • Nov 2008 - Jun 2015

  Vancouver, Canada Area • Created the brand identity and print and digital collateral for seven unique B2B and B2C clothing brands, including dozens of projects for the Vancouver 2010 Olympic Games. • Supported company growth and new revenue by developing the Eco Apparel brand identity and positioning statement, one of the first sustainable corporate clothing lines. • Developed the corporate website architecture and launched the corporate web presence. • Led the development of a custom clothing… Show more • Created the brand identity and print and digital collateral for seven unique B2B and B2C clothing brands, including dozens of projects for the Vancouver 2010 Olympic Games. • Supported company growth and new revenue by developing the Eco Apparel brand identity and positioning statement, one of the first sustainable corporate clothing lines. • Developed the corporate website architecture and launched the corporate web presence. • Led the development of a custom clothing sales tool template and presentation framework. • Established the branding, visual identity and signage for three retail clothing stores, and tradeshow booth and display. • Managed production and budgets for all print collateral, apparel trims and packaging, advertising, and photo and video projects. • Managed company public relations for the promotional products industry and local media, including presenting at Pecha Kucha and Eco Fashion Week.

• Graphic Designer

  • Nov 2002 - Nov 2008

  Vancouver, British Columbia, Canada



University of the Fraser Valley

• Canada
• Higher Education
• 700 & Above Employee

• Graphic Design Sessional Instructor, The University of Fraser Valley

  • Jan 2013 - Mar 2014

  Mission Campus • Developed and taught the inaugural syllabus for GD159; Adobe InDesign & Digital Publishing Suite.