Experience

Embark Veterinary

• United States
• Biotechnology Research
• 100 - 200 Employee

• Marketing Analytics Manager

  • Feb 2023 - Present



Root Inc.

• United States
• Insurance
• 500 - 600 Employee

• Analytics Manager - Customer Experience (CX)

  • Jul 2022 - Nov 2022

  • Led day to day operations of CX analytics team, working closely with Product Managers to prioritize work and define the company roadmap• Reorganized management tracking of team to improve efficiency and more clearly define individual roles and duties• Led impact estimation of large company project that drove company wide prioritization, which required working closely with stakeholders and executives throughout the organization.• Oversaw and advised on analytics investigations conducted by the team, including executive level presentations on product features • Monitored and reported out key company metrics, with investigations into anomalies • Managed team professional development and implemented culture-building activities across the domain. Fostered close relationships with team and stakeholders that encouraged honest conversations and growth opportunities Show less

• Analytics Manager - Marketing

  • May 2021 - Jul 2022

  • Hired and led a team of six analysts to support the marketing team, covering paid search, vertical search, Facebook, YouTube and affiliate channels• Onboarded each individual and trained them on analytical skills, marketing areas, and the data warehouse. Created and maintained onboarding and training documentation to improve efficiency moving forward.• Led day to day operations of direct growth analytics team, working closely with marketing managers to prioritize work and improve marketing efficiency during a high growth period• Oversaw implementation of significant improvements in bidding strategies to optimize lifetime customer value, instead of volume• Built dashboards and self service analytics tools to report and investigate the performance of growth channels• Collaborated with Growth leadership to build out the road map and prioritize future work Show less

• Senior Product Analyst - Marketing

  • Jan 2021 - May 2021

  • Created formal reports on new product launches using Tableau and Mode, analyzing the significance and outcome of multiple metrics and making a recommendation on how to proceed• Conducted analysis of elasticity in different marketing channels to inform future marketing decisions• Created log-link GLMs using R and Excel to define new bid modifiers for variables for large vertical search campaigns resulting in annual profit increases greater than $500,000 per year• Created documentation on modeling process and mentored new analysts on the procedures Show less

• Product Analyst

  • Sep 2019 - Jan 2021

  • Built dashboards using SQL in Tableau and Mode to monitor performance of marketing efforts, A/B tests, product features and partnerships• Quantified and presented national driving statistics to executives to foster outside partnerships• Analyzed conversion funnels to identify specific areas of improvement• Developed reoccurring bid changes for vertical search channels to optimize LTV• Responsible for ad-hoc data pulls and analysis for stakeholders throughout the company



The Ohio State University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Research Associate

  • Jun 2017 - Sep 2019

  • Investigated the potential of using Ultrasonic Additive Manufacturing (UAM) to embed Fiber Bragg Grating (FBG) optical strain sensors into metal parts for structural health monitoring applications • Utilized a CNC and UAM machine to construct samples with embedded sensors • Designed and successfully carried out tests to measure the effectiveness of UAM embedded FBGs to detect crack growth (especially crack initiation) as a prognostic measurement • Performed fatigue testing on samples with embedded fibers to determine S-N curves and tested coupons at elevated temperatures to determine the limits of embedded FBG sensing capabilities • Gave multiple talks and presentations on this research, including winning Best Student Presentation at the April 2018 Smart Vehicle Concept Center Meeting Show less



Doblet

• Computers and Electronics Manufacturing

• Product Manager and Mechanical Engineer

  • Jan 2016 - Dec 2017

  Jack-of-all-trades helping with various aspects of the company. • Worked on the design and prototyping of the second hardware iteration. This included CAD, mechanical design, Arduino development, and constructing iterations. • Assembled new battery cases and stands, while implementing new upgraded firmware. • Led a sales team that maintained over 500 locations, while also expanding our network of batteries to more venues to increase customer and venue growth. • Assisted in many other aspects of the company including marketing, design, business development, organization and running events. Show less



Golden Bear Recreation Center

• Berkeley, CA

• Gymnastics Coach and Birthday party Director

  • Aug 2011 - Aug 2017

  • Instructed children ages four through eighteen years old, in beginning to elite level gymnastics • Planned and guided gymnastics-oriented birthday parties for up to 60 kids at a time, with one other instructor • Kept classes moving in a timely fashion, managing class flow and ensuring classes started and ended on time • Instructed children ages four through eighteen years old, in beginning to elite level gymnastics • Planned and guided gymnastics-oriented birthday parties for up to 60 kids at a time, with one other instructor • Kept classes moving in a timely fashion, managing class flow and ensuring classes started and ended on time



Light Weight Alloys Research Laboratory

• Berkeley, CA

• Research Assistant

  • Jan 2014 - Jan 2015

  • Investigated the possibility of new magnesium based light weight alloys as a replacement for aluminum alloys • Assisted graduate student in the creation of new alloys using an evacuated electric arc furnace • Characterized the lattice structure of these alloys using scanning electron microscopes, XRD and EDS • Investigated the possibility of new magnesium based light weight alloys as a replacement for aluminum alloys • Assisted graduate student in the creation of new alloys using an evacuated electric arc furnace • Characterized the lattice structure of these alloys using scanning electron microscopes, XRD and EDS



Cryogenic Dark Matter Search (CDMS)

• Berkeley, CA

• Lab Assistant

  • Jan 2012 - Jan 2014

  • Assisted our research engineer, with the construction and installation of a Kelvinox 400 dilution refrigerator. Assembled and installed ZIP germanium detectors into a 3He-4He dilution refrigerator, and repaired and tested dilution fridge cold hardware • Purified and pressed recycled indium for low temperature vacuum sealing, and etched hardware components to reduce background counts in cold hardware and electronics • Maintained organization and cleanliness in the lab, to help optimize the working environment Show less