Heydar Naghiyev
Marketing Demand Generation Manager at eStoreMedia - digital brand intelligence- Claim this Profile
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English Native or bilingual proficiency
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Turkish Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Spanish Professional working proficiency
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Croatian Professional working proficiency
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Chinese Professional working proficiency
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Azerbaijani Native or bilingual proficiency
Topline Score
Bio
Tony Carballo
Heydar is a very hard-working person who can tackle any demand generation problem with ease. We have worked together on several projects, and I found him a highly skilled and dedicated professional. His expertise in the field of Marketing has helped our company immensely. He’s also an all-around great guy to work with! Given his innovative approaches to demand generation and marketing, I must say he can be an asset to any company.
Luke Pheasey
Heydar has a great work ethic and is passionate about Marketing. He always strikes the right balance between practical solutions and creativity and is the kind of guy you can rely on to get a job done. He’s a whizz with technology, super curious about his craft and more importantly, a pleasure to work with!
Tony Carballo
Heydar is a very hard-working person who can tackle any demand generation problem with ease. We have worked together on several projects, and I found him a highly skilled and dedicated professional. His expertise in the field of Marketing has helped our company immensely. He’s also an all-around great guy to work with! Given his innovative approaches to demand generation and marketing, I must say he can be an asset to any company.
Luke Pheasey
Heydar has a great work ethic and is passionate about Marketing. He always strikes the right balance between practical solutions and creativity and is the kind of guy you can rely on to get a job done. He’s a whizz with technology, super curious about his craft and more importantly, a pleasure to work with!
Tony Carballo
Heydar is a very hard-working person who can tackle any demand generation problem with ease. We have worked together on several projects, and I found him a highly skilled and dedicated professional. His expertise in the field of Marketing has helped our company immensely. He’s also an all-around great guy to work with! Given his innovative approaches to demand generation and marketing, I must say he can be an asset to any company.
Luke Pheasey
Heydar has a great work ethic and is passionate about Marketing. He always strikes the right balance between practical solutions and creativity and is the kind of guy you can rely on to get a job done. He’s a whizz with technology, super curious about his craft and more importantly, a pleasure to work with!
Tony Carballo
Heydar is a very hard-working person who can tackle any demand generation problem with ease. We have worked together on several projects, and I found him a highly skilled and dedicated professional. His expertise in the field of Marketing has helped our company immensely. He’s also an all-around great guy to work with! Given his innovative approaches to demand generation and marketing, I must say he can be an asset to any company.
Luke Pheasey
Heydar has a great work ethic and is passionate about Marketing. He always strikes the right balance between practical solutions and creativity and is the kind of guy you can rely on to get a job done. He’s a whizz with technology, super curious about his craft and more importantly, a pleasure to work with!
Credentials
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Graphic Design Masterclass
UdemyJul, 2022- Oct, 2024 -
Advanced Lead Generation
LinkedInMar, 2022- Oct, 2024 -
B2B Marketing on LinkedIn
LinkedInMar, 2022- Oct, 2024 -
Machine Learning for Marketing: Essential Training
LinkedInMar, 2022- Oct, 2024 -
The Data Science of Marketing
LinkedInMar, 2022- Oct, 2024 -
Creativity at Work: A Short Course from Seth Godin
LinkedInFeb, 2022- Oct, 2024 -
Dan Ariely on Making Decisions
LinkedInFeb, 2022- Oct, 2024 -
Selenium & Bautiful Soup - Combined Project
UdemyDec, 2021- Oct, 2024 -
The Complete 2021 Flutter Development Bootcamp with Dart
UdemyJul, 2021- Oct, 2024 -
Zoom Phone Administration
ZoomJun, 2021- Oct, 2024 -
Zoom Phone Specialist
ZoomJun, 2021- Oct, 2024 -
Zoom Technical Product Training
ZoomJun, 2021- Oct, 2024 -
Complete Python Developer in 2021
Zero To Mastery AcademyMay, 2021- Oct, 2024 -
100 Days of Code - The Complete Python Pro Bootcamp for 2021
UdemyApr, 2021- Oct, 2024 -
JavaScript Algorithms and Data Structures
freeCodeCampOct, 2020- Oct, 2024 -
Responsive Web Design Developer Certification
freeCodeCampOct, 2020- Oct, 2024 -
Advanced HTML5
Udemy AcademySep, 2020- Oct, 2024 -
Advanced React and Redux
Udemy AcademySep, 2020- Oct, 2024 -
Complete Python Bootcamp
Udemy AcademySep, 2020- Oct, 2024 -
Modern React with Redux [2020 Update]
Udemy AcademySep, 2020- Oct, 2024 -
Modern React Bootcamp (Hooks, Context, NextJS, Router)
Udemy AcademyMay, 2020- Oct, 2024 -
The Modern JavaScript Bootcamp (2020)
Udemy AcademyApr, 2020- Oct, 2024 -
The Web Developer Bootcamp
Udemy AcademyMar, 2020- Oct, 2024 -
CSS Fundamentals
SoloLearnNov, 2019- Oct, 2024 -
JavaScript
SoloLearnNov, 2019- Oct, 2024 -
jQuery
SoloLearnNov, 2019- Oct, 2024 -
HTML Fundamentals
SoloLearnOct, 2019- Oct, 2024 -
Reputation Management in a Digital World
Curtin UniversityDec, 2016- Oct, 2024 -
Google Analytics Essential Training
Lynda.comSep, 2016- Oct, 2024 -
Managing Email Marketing Lists and Campaigns
Lynda.comSep, 2016- Oct, 2024 -
Social Media Marketing with Facebook and Twitter
Lynda.comSep, 2016- Oct, 2024 -
Hubspot Marketing Software Certified
HubSpot AcademySep, 2020- Oct, 2024 -
Google Ads Display Certification
GoogleNov, 2019- Oct, 2024 -
Google Ads Search Certification
GoogleNov, 2019- Oct, 2024 -
Google Ads Video Certification
GoogleNov, 2019- Oct, 2024 -
Google Analytics Individual Qualification
GoogleNov, 2019- Oct, 2024 -
Shopping ads Certification
GoogleNov, 2019- Oct, 2024 -
Digital Sales Certification
GoogleOct, 2018- Oct, 2024 -
Google Ads - Measurement Certification
GoogleNov, 2019- Oct, 2024 -
Google Ads Fundamentals
GoogleOct, 2018- Oct, 2024 -
Google Ads Mobile
GoogleOct, 2018- Oct, 2024 -
Google Ads Search
GoogleOct, 2018- Oct, 2024 -
Google Ads Search Certification
GoogleOct, 2018- Oct, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2018- Oct, 2024 -
Google AdWords Essential Training
Lynda.comSep, 2016- Oct, 2024
Experience
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eStoreMedia - digital brand intelligence
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Demand Generation Manager
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Apr 2022 - Present
1. 𝐆𝐨-𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Market segmentation and priority verticals - ICP based on detailed customer insight and analysis - Buyer journey and how to influence it - Positioning and messaging - Marketing campaigns and content to drive awareness and generate demand - Blended attribution model and individual metrics to measure different campaigns performance - Consistent alignment with senior leadership and sales on points above 2. 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐝𝐞𝐦𝐚𝐧𝐝 𝐚𝐜𝐫𝐨𝐬𝐬 𝐟𝐮𝐥𝐥 𝐟𝐮𝐧𝐧𝐞𝐥 - Run brand awareness and demand generation campaigns in selected verticals and channels - Create content aligned with the buyer journey - Set up nurturing programs (paid & organic) to generate demand from target accounts that are not currently buying 3. 𝐃𝐞𝐦𝐚𝐧𝐝 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 - Provide frictionless experience for inbound leads - Set up an engagement threshold and intent data tracking to capture accounts that demonstrate high interest in your product - Run retargeting and activation campaigns with sales 4. 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐛𝐮𝐲𝐞𝐫 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 Create content that can accelerate the sales cycle and pre-address all potential questions and concerns: - Budget justification and ROI - Vertical use cases and results - Comparison reports 5. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 - Create clear playbooks and explain the role of sales in every playbook. - Collect feedback and mitigate concerns - Train and onboard everybody who is involved into campaign execution 6. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 Analyse campaigns to refine messaging, content, targeting, (dis)qualification criteria, and campaign playbooks together with sales. Fill in the revenue report to show marketing-sourced revenue and the impact on the sales velocity. The main KPI is marketing-sourced revenue (not 'influenced') - inbound opportunities that are won by sales.
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HR DataHub
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Manager
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Oct 2021 - Mar 2022
- Create and implement a full marketing strategy across multiple channels. - Put in place the fundamentals and building blocks to develop the marketing funnel - Defining market positioning and messaging and building a communication strategy. - Testing new marketing ideas. - Defining standards of communication internally ensuring that everyone is compelled to tell its story as the company grows. - Own all content, events, ad spend, ABM and other top of the funnel activities - Align the sales and marketing activities to support the sales goals for leads, opportunities and customers - Responsible for planning, executing and optimizing online campaigns across multiples channels - Create a communication and engagement strategy - Develop a long term growth strategy for marketing to build the business for scale
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Formation Tech
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Jul 2020 - Sep 2021
- Building brand awareness and generating leads while managing internal and external marketing campaigns and programs. - Successfully implemented switch to the new CRM system (HubSpot) and trained the team and management to effectively use it. - Helping incorporate product and service changes into marketing message to drive customer engagement and firm profits. - Transformed corporate website and social media platforms to better engage customers and promote sales. - Increasing brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. - Developing creative sales tools, including presentations, trend reports, kitted assets, and product datasheets. - Monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. - Aligning company goals with customer outcomes and increased satisfaction by automating contact management systems. - Managing full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules. - Forecasting marketing trends based on previous data to adjust campaigns and maximize sales. - Collaborating with the product development team to effectively modernize and update promotions. Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. - Writing engaging and successful marketing, advertising and website copy. - Identifying appropriate marketing channels and target customers for campaigns.
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Technimove
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2019 - Jul 2020
We were united in our purpose: we aimed to provide our clients with the very best service. Always! Whether it’s a critical Data Centre migration project or full Digital Transformation work, large or small, complex or simple. It matters to them, so it mattered to us. I was responsible for: - Lead strategy, design, development, and ongoing management and optimization of our web properties. - Develop and execute a digital marketing strategy across all digital marketing channels including PPC, SEO, Paid Social, CRM & Email. - Active and hands-on management of PPC, SEO, and Social Media Advertising strategies including LinkedIn and Twitter Ads. - Partner with cross-functional internal and external teams of designers, engineers, writers, and media managers. - Manage agency partners to budget, develop, launch, and maintain various web surfaces. - Actively manage multiple large-scale web projects and strategic initiatives. - Communicate project requirements, status, process, and performance clearly and often across teams and the larger organisation. - Define and develop roadmaps for building, optimising, and growing web surfaces to support business goals. - Ensure measurable milestones, metrics, and KPIs are defined, tracked, and aligned to the business.
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The Big Marketing Agency
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United Kingdom
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Advertising Services
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Director
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Feb 2019 - Aug 2019
On February 2019 Gummy Bear SEO announced the merger with Net Creater and the incorporation of The Big Marketing Agency to deliver you Excellence in Digital Marketing. Working from our Harrow on the Hill office, our team sought to deliver a digital experience that matters – to our clients and to their audiences. With a variety of online tools at my disposal, I found the best digital prescription to meet our clients' goals and objectives. From raising their social profile and increasing engagement in generating leads and boosting traffic, my team found the right solution for our clients' business needs.
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Gummy Bear SEO
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United Kingdom
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Advertising Services
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Managing Director
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Jan 2018 - Feb 2019
Worked with small to medium-sized businesses that need an agency to provide multi-channel digital #marketing solutions to achieve their #commercial goals. Besides delivering high-performing digital solutions, I was committed to educating our clients so that they understand exactly what we’re doing, how we’re doing it and most importantly why we’re doing it. Try to think of us as an extension of their business team that’s with them every step of the way. Worked with small to medium-sized businesses that need an agency to provide multi-channel digital #marketing solutions to achieve their #commercial goals. Besides delivering high-performing digital solutions, I was committed to educating our clients so that they understand exactly what we’re doing, how we’re doing it and most importantly why we’re doing it. Try to think of us as an extension of their business team that’s with them every step of the way.
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Acacia Learning
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Saudi Arabia
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Human Resources Services
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1 - 100 Employee
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Marketing Specialist
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May 2017 - Jan 2018
• Developing, executing and monitoring the marketing plan, providing direction and advice about how best to reach target markets. Responsible for contact, liaison, cross-selling and up-selling (B2B, B2C). • Lead the implementation of new CRM system. Responsible for ensuring that the new solution fulfills the requirements. Following the completion of the implementation phase, responsible for the on-going management of the CRM system. • New website development project management and maintenance • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Delivering customer focused marketing strategies and campaigns in order to drive customer loyalty and growth across the business. • Periodic travel to conferences and exhibitions and carrying out other customer-facing activities, reporting back as required. • Undertaking and supporting market research to understand customer, competitor and market developments. • Submit to Senior Manager monthly budget reports
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SAM Learning
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2017 - May 2017
• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.
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Marketing Assistant
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Nov 2016 - Feb 2017
• Accountable for the development and execution of our marketing strategy.• Align all elements and platforms to ensure a consistent marketing message.• Effectively measure all marketing elements, platforms and campaigns to determine success, and identify areas of improvement.• Liaise with third party suppliers and vendors.• Design and create marketing lists for targeted schools• Assisting lead generation team with delegate bookings for demonstrations, presentations, webinars and seminars.• Accountable for writing blog postsCreating video blogs• Liaising with schools to develop case studies and testimonials.• Conducting competitor analysis.• Weekly and monthly reporting on all marketing activity.
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Kalido Private Office
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United Kingdom
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Business Consulting and Services
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Consultant
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May 2015 - Jan 2016
China Market Research, Branding, China Digital Marketing. Also provided our clients with the market intelligence they need to develop insights and strategic growth plans. China Market Research, Branding, China Digital Marketing. Also provided our clients with the market intelligence they need to develop insights and strategic growth plans.
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Diplomat
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Mar 2011 - Aug 2013
Third Secretary. Administered and led communications with press on behalf of Embassy. Successfully organized and managed large scale cultural events. Arranged official visits of dignitaries and meetings. Monitored and drafted official documents and ensured correct application of international law. Organized Embassy open days and meetings with other country representatives. Developed and introduced new ideas to the Ambassador. Compiled and edited comprehensive monthly activity reports. Created, designed and managed a web page for the embassy. Customized database to suit unique embassy needs.
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Ministry of Foreign Affairs of The Republic of Azerbaijan
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Baku, Azerbaijan
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Diplomat
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Sep 2008 - Mar 2011
Attaché-Chinese desk officer. Dealt with government business enquiries and was responsible for filing and answering all Chinese correspondence with the Ministry. Attaché-Chinese desk officer. Dealt with government business enquiries and was responsible for filing and answering all Chinese correspondence with the Ministry.
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Sargent
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2007 - 2008
Night shift commander. Managed a team of 30 soldiers whilst serving compulsory military term. Evaluated individual work performance and advised on staff career development. Responsible for safety of team members, managed guards. Night shift commander. Managed a team of 30 soldiers whilst serving compulsory military term. Evaluated individual work performance and advised on staff career development. Responsible for safety of team members, managed guards.
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Head of Department
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2006 - 2007
Guided and directed a small team - Run a small department - Organised and advised on trips abroad - Dealt with clients’ needs Guided and directed a small team - Run a small department - Organised and advised on trips abroad - Dealt with clients’ needs
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Paralegal
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2005 - 2006
Reported directly to solicitor - Drafting documents - Researching appropriate law - Clients problem solving Reported directly to solicitor - Drafting documents - Researching appropriate law - Clients problem solving
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Education
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2023 - 2023
altMBA
Executive MBA, Business, Management, Marketing, and Related Support Services -
2015 - 2016
Hult International Business School
Master's degree, International Marketing -
2010 - 2010
China Foreign Affairs University
Certified, International Relations -
2003 - 2007
Baku State University
Bachelor of Laws (LL.B.), Law
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