Experience

Sasquatch Books

• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Marketing Manager

  • Dec 2019 - Present



University Book Store

• United States
• Retail
• 1 - 100 Employee

• Digital Marketing Supervisor

  • Sep 2018 - Dec 2019

  Along with the continued oversight of all primary responsibilities detailed under my previous title IT & e-commerce Supervisor and Enterprise System Administrator, my new title expands to include the oversight of University Book Store's digital marketing strategy and execution. Current marketing goals: acquire and engage customers to maximize digital traffic and drive sales. The past fiscal year, me and my team have enjoyed exponential growth (216% customer acquisition increase) and e-commerce sales increases YOY in top performing categories: Apparel 103% and Student 154%.My primary responsibilities include the development, management, and execution of the following: •Comprehensive digital, traditional, and integrated marketing campaign strategy briefs, creative briefs, project plans, standard marketing operating procedures, status reports, and campaign ROI postmortems •Email, social, e-commerce, and advertisement editorial calendar with multiple, daily deliverables•Customer personas, segmentation, acquisition and retention•Content creation and optimization including copywriting, collateral assets, and digital collateral design•Digital Brand Discovery & Positioning: SEO/SEM, Organic Media Programs, Paid Social, Co-op, Campus Partnerships•Multiple brand social media channels, including Instagram, Facebook, and Twitter•CRM and email marketing automation including database health and workflows to to leverage customer behavior in sending welcome series, abandon cart/shopping and reengagement campaigns•Rewards/Loyalty Program and membership partnerships•Research, analytics and reporting: large dataset queries, marketing ROI, KPIs, traffic, engagement, and strategic direction•Ear to the ground: track and implement developing digital trends

• IT & E-Commerce Supervisor and Enterprise System Administrator

  • Oct 2016 - Aug 2018

  Project Management•Build, implement, and execute project timelines, task deadlines, and work back calendars.•Manage legacy system integrations and data transfers/migrations.•Perform data analysis to develop and publish goal-oriented strategic reporting.•Liaise with organization stakeholders to develop and implement systems changes, establish business requirements, revise standard operating procedures, and enact day-to-day best practices. •Liaise with business partners to draft and publish functional requirement documents.•Supervise and build enterprise system functional requirements and configuration. •Supervise technical issue resolutions and UATs, both internal and customer related. • Build, implement, and execute project timelines, task deadlines, and work back calendars.e-commerce, Marketing & Web Fulfillment•Manage a dynamic team of web designers and system programmers.•Creative oversight, over-arching strategy, and campaign implementation of eCommerce initiatives. •Manage product photography, item to web and item to order business requirements, and standard operating procedures and workflows.•Review online analytics to recommend and enact website improvements.Database Management & Data Analysis•Develop, document, promote, and maintain data integrity goals and standards; communicate to sales departments these processes and procedures to ensure accountability of data quality across multiple platforms, including the ERP system, website, and CRM.•Create process workflows to identify and demonstrate process change impacts to a data collection point downstream in the data flow current; maintain global data quality and consistency. •Coordinate the design, development, and implementation of ad-hoc reports and conduct in-depth data analysis to understand solutions and ensure accurate statistical reporting.

• Executive Assistant

  • Oct 2014 - Nov 2016

  • Track, build, and distribute weekly, monthly, and annual sales reports and goals to store executives, managers, and the Board of Trustees.• Liaise with internal stakeholders toward implementation and execution of ongoing strategic initiatives.• Promote and maintain customer service and community outreach, and positive relationships with vendors and business partners.• Draft, edit, and publish internal facing store newsletters, memoranda, Board of Trustee and Board of Directors communications and minutes, and monthly departmental updates.• Coordinate with academic and community partnerships to consider and distribute store charitable donations and fundraiser sponsorships scaled to annual budgetary requirements.• Perform and maintain general administrative tasks including scheduling meetings, proofreading documents, conducting research, and managing internal filing systems.



Gobblefunked

• Content Copywriter

  • May 2014 - Oct 2014

  Tailor website content in the Irish young adult literary market by providing review and recommendation, reader-centric copy.



National University of Ireland, Galway

• Ireland
• Higher Education
• 200 - 300 Employee

• Academic Writing Tutor and Seminar Lead

  • Sep 2013 - May 2014



Kelley, Goldfarb, Huck & Roth, PLLC

• Paralegal

  • Feb 2011 - Jul 2013



Scheer & Zehnder, LLP

• Law Practice
• 1 - 100 Employee

• Paralegal

  • Mar 2010 - Feb 2011