Heidi Ro Monforte
Associate Manager, Performance Marketing at Core Digital Media- Claim this Profile
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English Native or bilingual proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
Heidi is a superstar!!! I’ve been partnering with Heidi for over a year now and I cannot emphasize enough on how hardworking, passionate and intelligent she is! Her understanding of the online marketing industry is incredible, enabling her to formulate unique and effective marketing strategies for the business. Heidi also demonstrates excellent leadership and interpersonal skills as she navigates complex problems and systems in a structured and authentic manner. Her leadership creates a strong sense of shared purpose and vision that has resulted in driving efficient customer acquisition and profitability for the business. Despite her many successes and talents, Heidi is a genuinely nice person and goes above and beyond on a regular basis. She is energetic, thoughtful, and fun to work with. Heidi is a terrific asset to have on the team. I wish her the very best for all her future endeavors.
LinkedIn User
Heidi is a superstar!!! I’ve been partnering with Heidi for over a year now and I cannot emphasize enough on how hardworking, passionate and intelligent she is! Her understanding of the online marketing industry is incredible, enabling her to formulate unique and effective marketing strategies for the business. Heidi also demonstrates excellent leadership and interpersonal skills as she navigates complex problems and systems in a structured and authentic manner. Her leadership creates a strong sense of shared purpose and vision that has resulted in driving efficient customer acquisition and profitability for the business. Despite her many successes and talents, Heidi is a genuinely nice person and goes above and beyond on a regular basis. She is energetic, thoughtful, and fun to work with. Heidi is a terrific asset to have on the team. I wish her the very best for all her future endeavors.
LinkedIn User
Heidi is a superstar!!! I’ve been partnering with Heidi for over a year now and I cannot emphasize enough on how hardworking, passionate and intelligent she is! Her understanding of the online marketing industry is incredible, enabling her to formulate unique and effective marketing strategies for the business. Heidi also demonstrates excellent leadership and interpersonal skills as she navigates complex problems and systems in a structured and authentic manner. Her leadership creates a strong sense of shared purpose and vision that has resulted in driving efficient customer acquisition and profitability for the business. Despite her many successes and talents, Heidi is a genuinely nice person and goes above and beyond on a regular basis. She is energetic, thoughtful, and fun to work with. Heidi is a terrific asset to have on the team. I wish her the very best for all her future endeavors.
LinkedIn User
Heidi is a superstar!!! I’ve been partnering with Heidi for over a year now and I cannot emphasize enough on how hardworking, passionate and intelligent she is! Her understanding of the online marketing industry is incredible, enabling her to formulate unique and effective marketing strategies for the business. Heidi also demonstrates excellent leadership and interpersonal skills as she navigates complex problems and systems in a structured and authentic manner. Her leadership creates a strong sense of shared purpose and vision that has resulted in driving efficient customer acquisition and profitability for the business. Despite her many successes and talents, Heidi is a genuinely nice person and goes above and beyond on a regular basis. She is energetic, thoughtful, and fun to work with. Heidi is a terrific asset to have on the team. I wish her the very best for all her future endeavors.
Credentials
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How to Inspire and Develop Your Direct Reports
LinkedInNov, 2022- Oct, 2024 -
Becoming an Impactful and Influential Leader
LinkedInDec, 2021- Oct, 2024 -
Humble Leadership: The Power of Relationships, Openness, and Trust (getAbstract Summary)
LinkedInDec, 2021- Oct, 2024 -
Essential Lessons for First-Time Managers
LinkedInOct, 2021- Oct, 2024 -
Creating a Culture of Collaboration
LinkedInSep, 2021- Oct, 2024 -
Influencing Others
LinkedInSep, 2021- Oct, 2024 -
Leading Virtual Meetings
LinkedInSep, 2021- Oct, 2024 -
Essentials of Team Collaboration
LinkedInAug, 2021- Oct, 2024 -
Icebreakers for Teams, Meetings, and Groups
LinkedInAug, 2021- Oct, 2024
Experience
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Core Digital Media
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United States
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Software Development
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100 - 200 Employee
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Associate Manager, Performance Marketing
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Jan 2022 - Present
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Marketing Lead
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Jul 2021 - Dec 2021
• Lead the Video Creative team by delegating weekly priorities to team members, tracking department deliverables, and providing direction on market trends and updated brand guidelines to meet company OKRs.
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Senior Online Marketing Manager
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Jan 2020 - Jul 2021
• Act as the sole Project Management lead for Performance Marketing between Core Digital Media & Quicken Loans, owning the end-to-end process of generating new marketing assets, maintaining performance standards, and ensuring compliance with brand guidelines.• Collaborate with marketing leaders across Core Digital Media to align on prioritization and creative direction of assets. • Maintain critical relationships and negotiations of agreements with publishers and external partners.• Created new company-wide systems for creative approvals, brand guidelines, and internal documentation.• Formalized the on-boarding process for new employees working on Quicken Loans and O&O brands.
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Online Marketing Manager
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Jan 2018 - Dec 2019
• Developed high net-contribution marketing campaigns, managing to both volume and CPA targets for Core Digital Media consumer brands across Google platforms (Display, Native, Gmail).• Drove revenue growth through ongoing A/B creative testing across multiple lead generation products and devices, specifically desktop, mobile, and tablet.• Conducted daily in-depth analysis of campaign performance and optimizing campaigns based on results.• Oversaw creative development based on direct marketing metrics, interfacing with design and product teams.• Identified new opportunities with current or new partners/publishers.• Analyzed marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing test results in quantitative analysis, online marketing, and/or direct marketing.• Managed all the creative responsibilities for Core Digital Media's top revenue vertical, Google Lending.
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Associate Campaign Manager
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Apr 2017 - Dec 2017
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Sales Operations Representative
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Jun 2015 - Apr 2017
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Sales Operations Representative Associate
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May 2014 - Jun 2015
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Credit / AR Administrator, Accounting
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Dec 2013 - May 2014
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Education
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University of California, Irvine
Bachelor of Arts (BA), Film and Media Studies
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