Melissa Zeller Kiebort
Mission Advancement Director at Villa Maria Academy Lower Schl- Claim this Profile
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Bio
Credentials
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Inbound Certification
HubSpotJun, 2016- Nov, 2024 -
Inbound Certification
HubSpotJun, 2016- Nov, 2024
Experience
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Villa Maria Academy Lower School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Mission Advancement Director
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Jan 2019 - Present
As VMALS's Mission Advancement Director, I oversee advancement activities directed toward alumnae, parents, past parents, friends and supporters of Villa Maria Academy and represent the primary mission of Villa Maria Academy: to offer its students a quality Catholic education and rigorous academics in a nurturing community that reinforces leadership and service potential in every student. I provide direction and guidance in the planning, coordination, and implementation of a comprehensive advancement program including the establishment and supervision of an Advancement budget and calendar and work along with the Director of Marketing and the Director of Admissions.
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Freelance Marketing Manager
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Jan 2003 - Present
My interests and experiences: Buyer persona identification and development; content marketing strategy creation and implementation; brand awareness campaigns; multi-channel content marketing approaches; and digital marketing. My interests and experiences: Buyer persona identification and development; content marketing strategy creation and implementation; brand awareness campaigns; multi-channel content marketing approaches; and digital marketing.
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Marketing Support Specialist
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Nov 2017 - Present
Schramm Inc. is a 118-year-old industrial rig engineering and manufacturing company. Schramm has a worldwide presence with a headquarters in Austraila and global partnerships with dealers.I provide marketing support to the VP of Sales and Aftermarket to improve Schramm's social media and earned editorial opportunities; enhance presence at global trade shows; promote delivered products and new product capabilities; strategize use of CRM for sales channelscustomer relationships Schramm Inc. is a 118-year-old industrial rig engineering and manufacturing company. Schramm has a worldwide presence with a headquarters in Austraila and global partnerships with dealers.I provide marketing support to the VP of Sales and Aftermarket to improve Schramm's social media and earned editorial opportunities; enhance presence at global trade shows; promote delivered products and new product capabilities; strategize use of CRM for sales channelscustomer relationships
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Self Employed
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Jan 2003 - Present
As an independent contractor, I work mostly with small to mid-size companies who value investing in content marketing for long-term growth. These clients may not have the full-time need or resources for internal marketing staff at the moment. I am flexible to collaborate on an ongoing, as-needed, short-term or project-based basis. I represent myself independently as a partner, or within as an employee of the company.I believe marketing is not a generic checklist to be used for every business, every industry. I believe effective marketing does not require upfront huge investments in platforms and retainers with unfulfilled promises to give direct impact on leads. Expensive marketing does not always equal successful marketing. I believe looking at the company for the resources that exist, and utilizing a multi- and low cost/high ROI channel approach. I believe not overstepping on my clients' expertise, experience, and knowledge base. It is about listening -- to my clients and their ideal customers -- and leading as a coach and facilitate collaboration for success. When everyone on a team is engaged, the ideas and energy are at its best. The foundation to any marketing efforts works best when I can integrate myself into my client's company and industry's culture. I take the time to research and learn before rushing into a plan that looks good on paper. My career background focused mainly on medical marketing and education. I've branched out into other industries, including manufacturing, service-driven, and consulting businesses. I embrace the virtual business model. I am blessed to be the busy mom of three active and bright kids. I enjoy the company of wonderful friends who are family and family who are friends. I am quietly (for the most part) involved in my husband's company, Kiebort Quality Products. I volunteer way too much. I balance life with the beach, travel, reading, entertaining, appreciating good food, and sleeping in when I can.
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Treasurer/Secretary/Marketing
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Aug 2006 - Present
Kiebort Quality Products, Inc. is a privately owned company that represents machining, casting, and pump manufacturers. I support our family business with marketing campaigns and simple accounting tasks. Kiebort Quality Products, Inc. is a privately owned company that represents machining, casting, and pump manufacturers. I support our family business with marketing campaigns and simple accounting tasks.
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CSTMR Fintech Marketing & Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager for Content
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Aug 2018 - Jan 2019
An independent contractor and team members at CSTMR, a digital marketing and design company that provides web and mobile development, customer acquisition strategies, and fluid and optimized conversion strategies primarily in the financial and fintech industries. As an account manager, I liasion between the client and our talented team. My focus is on persona development, messaging, and content and digital marketing strategies. An independent contractor and team members at CSTMR, a digital marketing and design company that provides web and mobile development, customer acquisition strategies, and fluid and optimized conversion strategies primarily in the financial and fintech industries. As an account manager, I liasion between the client and our talented team. My focus is on persona development, messaging, and content and digital marketing strategies.
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2120 Creative
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United States
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Advertising Services
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1 - 100 Employee
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Account Marketing Manager
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Mar 2017 - Oct 2017
Joined 2120 Creative as it evolved from a technical base, development and design company that implements innovative marketing solutions inclusive of digital and inbound marketing strategies, software platforms, media production, and brand enhancement. Joined 2120 Creative as it evolved from a technical base, development and design company that implements innovative marketing solutions inclusive of digital and inbound marketing strategies, software platforms, media production, and brand enhancement.
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Six10 Digital
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United States
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Advertising Services
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1 - 100 Employee
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Inbound Marketing Consultant
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Aug 2016 - Mar 2017
610 Digital provides digital and inbound marketing services to small to mid-sized businesses and organizations located in Chester County, PA and remotely. We assist our clients with their marketing needs in this digital age, inclusive inbound marketing, content marketing strategy and creation, social media management, email marketing, search engine optimization (SEO), paid search (PPC) management, website analysis and development, analytics, and monthly reporting. 610 Digital implements Inbound Methodology with their clients, an effective alternative to traditional marketing practices. Inbound marketing addresses how people get their information and make decisions for their purchases and services in the digital age. Inbound focuses on being found by the customer and not by “pushing” content in front of buyers, a method that is no longer effective. 610 Digital is a Google Premier Partner that offers Google Analytics and Google AdWords services and is Hubspot Inbound Certified. We are flexible with our clients to offer what the want and omit what they do not need.
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Solomon Caw Marketing
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United States
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Advertising Services
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Account Manager
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Jan 2016 - May 2016
Solomon Caw Marketing takes a collaborative and innovative approach to helping small - mid sized businesses and professionals local in Chester County, Pennsylvania raise awareness about their products and services while increasing their network. Solomon Caw Marketing takes a collaborative and innovative approach to helping small - mid sized businesses and professionals local in Chester County, Pennsylvania raise awareness about their products and services while increasing their network.
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Project Manager
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Mar 2011 - Dec 2011
AWARE for All is an educational program that is free and open to the public for the purpose of providing education to help people make informed decisions about clinical research participation. AWARE includes thank you receptions for local clinical research participants, workshops, health screenings and exhibits. AWARE for All is part of The Center for Information and Study on Clinical Research Participation (CISCRP) is a first-of-its-kind nonprofit organization dedicated to educating and informing the public, patients, medical/research communities, the media, and policy makers about clinical research and the role each party plays in the process.
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Freelance Senior Project Manager
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2003 - 2011
Developed, marketed, and implemented educational/marketing programming and exhibits atconferences; established working relationships with clients, sponsors, CME providers, venue,speakers, and attendees; created effective marketing, training, and program materials and plans; collaborated to develop multimedia marketing and educational materials. Developed, marketed, and implemented educational/marketing programming and exhibits atconferences; established working relationships with clients, sponsors, CME providers, venue,speakers, and attendees; created effective marketing, training, and program materials and plans; collaborated to develop multimedia marketing and educational materials.
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Account Manager
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2002 - 2003
Responsible for developing programming opportunities and maintaining customer relations withpharmaceutical product managers and overseeing a multi-departmental project team. Responsible for developing programming opportunities and maintaining customer relations withpharmaceutical product managers and overseeing a multi-departmental project team.
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Account Manager and Manager of Continuing Medical Education
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2000 - 2002
Led program development, sales, and successful implementation by cross-departmental project teams; ensured correct implementation of CME programming for commercial supporter and sponsor. Led program development, sales, and successful implementation by cross-departmental project teams; ensured correct implementation of CME programming for commercial supporter and sponsor.
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Wolters Kluwer Health
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United States
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Information Services
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700 & Above Employee
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Assistant Marketing Manager for Periodicals and Internet
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1998 - 2000
Collaborated to create effective marketing tools aimed at increasing readership of journalpublications by using direct mail, Internet channels, and company web site, LWW.com Collaborated to create effective marketing tools aimed at increasing readership of journalpublications by using direct mail, Internet channels, and company web site, LWW.com
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Marketing Assistant
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1996 - 1998
Assisted in the marketing of programs developed to train CRAs and CRMs; initiated marketing plan for the first company-wide web site. Assisted in the marketing of programs developed to train CRAs and CRMs; initiated marketing plan for the first company-wide web site.
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Inside Sales and Marketing Support
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1994 - 1997
Initiated sales presence in New York City territory and provided customer service to establishaccounts; assisted the Marketing Director developing educational programs and symposia. Initiated sales presence in New York City territory and provided customer service to establishaccounts; assisted the Marketing Director developing educational programs and symposia.
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Education
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1990 - 1994
Saint Joseph's University
BS, Marketing -
1990 - 1994
Bethlehem Catholic High School
Community
