Experience

Adfenix

• Sweden
• Advertising Services
• 1 - 100 Employee

• Head Of Strategic Partnerships

  • Jan 2017 - Present

  • Built and maintained a pipeline of relationships with potential clients and partners, taking responsibility for relationships throughout all initial sales stages • Negotiated and closed long-term agreements with new clients in assigned territories. • Collected data and performed customer needs analysis. • Uncovered and qualified prospects and sales opportunities in targeted markets using external resources. • Applied consultative selling techniques to prospect senior management to close business. • Achieved sales goals and service targets by cultivating and securing new customer relationships. • Forecast, measure, and report results of various partner initiatives • Exceeded sales quotas and increased profitability through effective sales strategy and business planning. • Collaborated with senior executives to evaluate performance and develop strategies to expand revenue generation. • Demonstrated products to show potential customers benefits and advantages and encourage purchases. • Assumed revenue and margin responsibility for strategic partnerships, serving as their internal and external advocate • Created robust sales plans and set territory quotas. • Mapped process activities to identify shortfalls and propose options to rectify operational inefficiencies. • Identify trends and maintain visibility on market data to identify opportunities between existing and potential clients and Adfenix • Work with internal stakeholders including product, engineering, marketing, and sales to build a bridge between them and clients • Provide support and manage day-to-day activities of existing accounts; reporting, performance feedback, technical liaison



Maverick Strategies

• Advertising Services

• Managing Director

  • Dec 2008 - Feb 2020

  Our clients look to us for solutions relating to digital marketing, online strategy, lead generation and our overall experience to help them maximise exposure and create opportunities. • We believe in individuality, 1 on 1 consulting and boutique agency ideals. • We believe in providing services not offered by anyone else and doing them better than anyone else. • We believe that no two agents or agencies are alike either in skill or approach. • We believe in bridging the digital divide. • We believe that digital literacy is as important as reading, writing and numeracy. Specialties and areas of expertise: • Training, courses and speaking • Digital marketing training • Digital VPA training • Social media • Online marketing consulting • Digital strategy for real estate • Media optimisation for real estate • Project management • Data and analytics analysis • Website analysis • Website development • SEO Search engine optimisation • Rapid database building • Social media marketing • Email marketing • Video marketing • Mobile marketing • App development



Swinburne University of Technology

• Australia
• Higher Education
• 700 & Above Employee

• Guest Lecturer on Social Media at eMarketing Unit of Study for Masters of Marketing

  • Apr 2010 - 2013

  Guest Lecturer on Social Media for eMarketing unit of study for Masters of Marketing Guest Lecturer on Social Media for eMarketing unit of study for Masters of Marketing



Real Estate Institute of Victoria (REIV)

• Australia
• Real Estate
• 1 - 100 Employee

• Senior Account Manager

  • May 2008 - Dec 2008

  - Account management of existing REIV customer portfolio - Analysed progress and profitability of existing accounts - Development of sales strategies for existing REIV clients - Website redesign and relaunch of realestateview.com.au - Implementation of site specifications and functionality requirements - Design of advertising products into site (Top Spots, Banners, Featured Properties) - Attendance and presentations to Zone Meetings and Chapter Meetings - Implementation of external rich media banner servers - Design and implementation of contracts, internal Account Management sales procedures and product pricing. - Exceeded annual budget within 3 months of employment - Analysis of sales data, VG Data and auction results - PDOL, MapIt, REV training



REA Group

• Australia
• Online Audio and Video Media
• 700 & Above Employee

• Senior Account Manager

  • Jan 2006 - Apr 2008

  - Sales of online advertising space on realestate.com.au - Developing existing client relationships, demonstrating customer focus, identifying new business opportunities and exceeding monthly billing targets. - Development and execution of effective sales and business development strategies to drive ongoing growth and market domination. - Regular meetings with key stakeholders in industry (REIV, agents, corporate groups, zone meetings, product training sessions, advertising agencies) - Project management and writing of detailed advertising briefs for agencies/in-house creative to ensure that produced creative is in compliance with client corporate online strategy - Monthly or quarterly detailed revision of customer results, - Analysis and tracking of key metrics to identify seasonal/industry trends and highlight issues - Maintaining numerous existing relationships and identifying their potential for growth, with the goal of increasing client's profile and position within the industry - Determining new campaign requirements and managing/measuring campaign effectiveness.



Domain

• Australia
• Real Estate
• 700 & Above Employee

• Business Development Manager

  • Sep 2003 - Jan 2006

  - Sales of online solutions to clients in territory base. - Territory comprised of North, West, East, Outer East and CBD. - Media sales (financial institutions, developers, RE associated industries etc) on domain.com.au web portal - New business acquisition focus - Account management, training, relationship maintenance - Effective management of diverse real estate/property clientele - Cross selling into other Fairfax real estate related products (Melbourne Weekly, The Age, APM) - Developing and implementing strategies to increase revenue stream - Identification of trends, challenges and opportunities, research and needs analysis - Preparation of business cases for product initiatives. - Implementation of strategic sales and marketing plans



The Age

• Newspaper Publishing
• 200 - 300 Employee

• Account Manager

  • Jan 2003 - Jan 2004

  Account management of Real Estate clients in North & West Account management of Real Estate clients in CBD Direct reporting to Domain Sales Manager Effective management of diverse real estate/property clientele Increase profitability of existing accounts Sales of various features in print medium Optimising new business opportunities and customer satisfaction Manage key strategic account relationships Implementation of strategic sales and marketing plans KPI reporting, Monthly Top 10 reporting Meet/exceed sales budgets and revenue targets



The Sydney Morning Herald

• Australia
• Media Production
• 1 - 100 Employee

• Account Manager

  • Jan 2001 - Jan 2003

  Area management with focus on increase in revenue Active promoting and sales of SMH brand name Problem solving with focus on customer service Build and maintain good customer relations to increase business. Tripled advertising revenues for areas of responsibility Capability of meeting deadlines with minimal supervision Sales of online advertising on domain.com.au Achieving sales targets via selling direct to businesses and via agencies Area management with focus on increase in revenue Active promoting and sales of SMH brand name Problem solving with focus on customer service Build and maintain good customer relations to increase business. Tripled advertising revenues for areas of responsibility Capability of meeting deadlines with minimal supervision Sales of online advertising on domain.com.au Achieving sales targets via selling direct to businesses and via agencies