Experience

Roofr

• United States
• Software Development
• 1 - 100 Employee

• Product Design Lead

  • Feb. 2021 - –Heute



Flexday

• Canada
• Software Development
• 1 - 100 Employee

• Product & Design

  • Juni 2020 - Feb. 2021

  Conducted user research with hi-fi prototypes to understand unmet user and partner needs for launching a room booking feature in the app. Proposed redesign of navigation by bringing prominence to browsing spacesOther workflows designed: making payments with credits, subscribing to monthly plans, inviting friends to bookings, teamsDesigned a design system in figma supporting react native rewrite of the appOther work: updating and designing new pages of the website in Webflow, design of the app store marketing images and social media graphics



Flybits

• Canada
• Software Development
• 1 - 100 Employee

• Head of UX

  • Sept. 2018 - Feb. 2020

  Collaboratively defined the operations and culture of the design team, embedding it into the newly adopted agile framework and scaling the team (from 2 to 6)Developed the execution of research methods and prototyping practices, introducing a feedback loop to the product design processInitiated and drove the creation and implementation of a design system by empowering designers and front-end developers to enhance the design, quality and experience of the product including accessibilityStrong collaboration with other team leads in product, engineering, sales, customer success, marketing, product marketing and solutions.



Wave HQ

• Canada
• Software Development
• 200 - 300 Employee

• Design Manager

  • Juni 2017 - Aug. 2018

  Part of design management hiring team reviewing candidates, writing assessments, conducting interviews

• Product Designer

  • Nov. 2016 - Aug. 2018

  Led new features and improvements to Accounting app: from research to prototyping and testing with users for feedback to refine solutions, as well as contributing to the design systemAccomplishments- Initiated and led the redesign of transactions page (the most active page in the app) supported by prototyping and user testing (usertesting.com)- Led the design of cash flow report and all reports' styling, and contributing to the design system- Led the design for multi-currency use cases- Led a design spike on machine learning and AI with the goal to speed up bulk categorization



Freelance Designer

• Designer

  • Sept. 2006 - Nov. 2016



Vacantful

• Canada
• Events Services

• Founder, Producer, Director, Designer

  • Feb. 2014 - Juli 2016

  Experimental venture transforming vacant commercial spaces with local vendors and artists as a form of community building, economic revitalization and social innovation.Featured on: CP24, Toronto Sun, 24 Hours, eTalk, Metro News, Toronto Star, Global Morning Show, blogTO, Toronto LifeApr-Jul 2016#LNBFEcoShop82 Adelaide EastNov 13-15 2016#PurposePopupTO277 Queen WestApr - Sep 2015#TheEverydayPopup1516 Queen WestChristmas 2014#localTOmrkt335 Yonge Street



Rakuten Kobo Inc.

• Canada
• Consumer Electronics
• 300 - 400 Employee

• Information Architect - Apps

  • Apr. 2013 - Juli 2014

  Worked closely with team lead, product owner, iOs & Android developers and visual designers on improving the reading experience of users on native apps (tablets and phones)Some shipped features include: -magazine guided reading-main navigation redesign-home screen personalized tiles-beyond the book (learning more about people, places and things in the book)-highlights and notes-a couple patents, one for publicizing collections and earning rewards Worked closely with team lead, product owner, iOs & Android developers and visual designers on improving the reading experience of users on native apps (tablets and phones)Some shipped features include: -magazine guided reading-main navigation redesign-home screen personalized tiles-beyond the book (learning more about people, places and things in the book)-highlights and notes-a couple patents, one for publicizing collections and earning rewards



Influitive

• Canada
• Software Development
• 1 - 100 Employee

• UX/UI Designer

  • Sept. 2012 - Apr. 2013

  Worked on mobile app for the web platform from ground up (sketches, wireframes, visual mockups) in an agile team.Part of the product management team planning the future of the platform and improvements to the user experience and visual design of the product.Work at Engagio --acquired by Influitive-- Revamp of company’s brand and website with focus on responsive design for Search and Discovery (from sketches to wireframes, to Photoshop to CSS/HTML using responsive Bootstrap) Worked on mobile app for the web platform from ground up (sketches, wireframes, visual mockups) in an agile team.Part of the product management team planning the future of the platform and improvements to the user experience and visual design of the product.Work at Engagio --acquired by Influitive-- Revamp of company’s brand and website with focus on responsive design for Search and Discovery (from sketches to wireframes, to Photoshop to CSS/HTML using responsive Bootstrap)



Intersect (CoreLogic)

• Canada
• Internet Publishing
• 1 - 100 Employee

• UX/UI Designer

  • Feb. 2012 - Aug. 2012



Nova

• Canada
• Advertising Services
• 1 - 100 Employee

• Designer

  • Aug. 2011 - Feb. 2012

  Clients: Globe & Mail, Deloitte, Metroland Media, Wired, Vogue, Future Publishing, Maple Leafs, NHLPA, PFW Clients: Globe & Mail, Deloitte, Metroland Media, Wired, Vogue, Future Publishing, Maple Leafs, NHLPA, PFW



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Visual Designer

  • Sept. 2010 - Apr. 2011

  Iconography productionIndependent work on enhancing the BB Groups experience Iconography productionIndependent work on enhancing the BB Groups experience



BIG on Bloor Festival

• Creative Director / Designer

  • 2008 - 2011

  Founding team of grassroots festival 2008StrategyBrandingGraphic DesignWeb DesignCommunicationsMarketing Founding team of grassroots festival 2008StrategyBrandingGraphic DesignWeb DesignCommunicationsMarketing



Bloorcourt BIA

• Project Administrator

  • Feb. 2009 - Dez. 2009

  BrandingStrategyApplication to City programsMural artist curationStreet Gallery (Banner designs by 29 local artists -- featured in blogTO, CBC Radio) BrandingStrategyApplication to City programsMural artist curationStreet Gallery (Banner designs by 29 local artists -- featured in blogTO, CBC Radio)



ThinkTankToronto

• Research Coordinator / Director of TheStorefront

  • Feb. 2008 - Dez. 2008

  Rented the vacant storefront of 957 Bloor Street West with support from ThinkTankToronto and OCAD, experimenting transformation of space into a community hub. Facilitated variety of social events such as workshops, meetings and exhibits engaging hundreds of people during its activation. Invited community to help define role of the space in the community.Coordinated meetings to survey BIA board members across Toronto. Worked closely with Dr. Rafael Gomez on analyzing results, writing reports combining quantitative and qualitative data.Featured in Globe & Mail, Hamilton Spectator, OCAD and extended community.



Multiple, Inc.

• United States
• Design
• 1 - 100 Employee

• Designer

  • Juni 2007 - Sept. 2007



TakingITGlobal

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Designer

  • Mai 2006 - Dez. 2006

  Creative Director and Designer for AIDS 2006 Conference youth campaign -- featured story on Much Music AIDS TalkBranding for Creating Local Connections Canada (CLC)Print publication designsMarketing material designs Creative Director and Designer for AIDS 2006 Conference youth campaign -- featured story on Much Music AIDS TalkBranding for Creating Local Connections Canada (CLC)Print publication designsMarketing material designs



Compass360

• Canada
• Advertising Services
• 1 - 100 Employee

• Designer (intern)

  • Feb. 2004 - Juni 2004