Experience

Poppy Barley Inc.

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder & Co-CEO

  • May 2012 - Present

  Poppy Barley is a Canadian, female-founded luxury brand that’s rethinking every step of the fashion industry—from design to factory relationships to retail experience. Our mission: luxury for the people and planet. Designed in Canada and sustainably made at family-owned factories in Mexico and Europe. Certified B Corp.



YWCA Edmonton

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Board Member

  • Apr 2011 - Apr 2014

  Edmonton, Canada Area Provide governance and strategic direction to an organization with an $8 million operating budget, assists 9,000 people annually and consists of 200 staff members and 280 volunteers.



CityandDale.com

• Online Audio and Video Media

• Founder & Writer

  • May 2009 - Oct 2012

  Edmonton, Canada Area Founder of the popular lifestyle blog CityandDale.com dedicated to sharing local businesses, happenings and stylish living in Edmonton, Alberta, Canada.



eye-bar | Optometrists & Opticians

• Canada
• Medical Practices
• 1 - 100 Employee

• Marketing & Business Development

  • Mar 2011 - Sep 2012

  Sherwood Park, Alberta A rockin’ optical store where I employed smart buying strategies and clever hyper-local marketing initiatives to create an outstanding eye care experience in a fun retail environment.



AMA - Alberta Motor Association

• Canada
• Consumer Services
• 700 & Above Employee

• Marketing Account Manager

  • Mar 2009 - Oct 2011

  Edmonton, Canada Area With a focus on collaboration, I developed AMA’s province-wide sponsorship program; championed ideas for cross-impacting marketing initiatives; and executed creative event marketing strategies designed to increase member, employee and community engagement.



EvelineCharles Salons Spas Beauty MD

• Marketing Director

  • Feb 2007 - Mar 2009

  Edmonton, Canada Area EvelineCharles is a leader in the beauty industry with nine salons and spas across Western Canada; ten private-label product lines; and an Academy to train future industry leaders. I managed the EvelineCharles brand while implementing measures to increase brand profitability, sales, market penetration and consumer awareness.



Innovation and Development Corporation

• Marketing and Business Development Analyst

  • Apr 2004 - Aug 2006