Experience

SplitMetrics

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Chief Marketing Officer

  • Jan 2022 - Present

  Boston, Massachusetts, United States At SplitMetrics, we strive to enable everyone to launch a mobile app or game and grow it into a successful business easier and faster. We're committed to helping mobile-first companies and brands globally simplify their way to business success by providing them with data-driven and technologically advanced collaborative mobile marketing solutions.



CMO Huddles

• United States
• Professional Organizations
• 1 - 100 Employee

• CMO Huddles Member

  • Jun 2022 - Present

  Boston, Massachusetts, United States Bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness.



CMO Council

• United States
• Advertising Services
• 1 - 100 Employee

• CMO Council Member

  • Jun 2022 - Present



B2B SaaS Companies

• Fractional CMO, Marketing Advisor

  • Sep 2021 - Dec 2021

  I partner with B2B SaaS companies to guide their leadership and marketing teams in entering the US and other new markets, building a global presence, growing brand awareness, and winning new loyal customers.



Creatio

• United States
• Software Development
• 400 - 500 Employee

• Chief Marketing Officer | CMO

  • Apr 2013 - Sep 2021

  Boston, Massachusetts, United States • Successfully launched Creatio on the US and global markets - from the company with zero presence on these markets Creatio has become a category leader. • Created a marketing strategy to fuel Creatio’s fast-paced growth - the company started off growing 2x and 3x and is still close to doubling. • Built and scaled the company’s lead generation function to thousands of MQLs per month to fuel aggressive YoY ARR growth (high double digits). • Achieved recognition in key technology… Show more • Successfully launched Creatio on the US and global markets - from the company with zero presence on these markets Creatio has become a category leader. • Created a marketing strategy to fuel Creatio’s fast-paced growth - the company started off growing 2x and 3x and is still close to doubling. • Built and scaled the company’s lead generation function to thousands of MQLs per month to fuel aggressive YoY ARR growth (high double digits). • Achieved recognition in key technology research reports - 7 Forrester Waves and 5 Gartner Magic Quadrants, including being recognized as a Leader in two Gartner MQs. • Generated several dozen million dollars in new business opportunities quarterly through low-cost digital, traditional and ABM campaigns, including SEO, PPC, social, email marketing and events. • Grew brand awareness on the US market by over 100% YoY through successful PR, analyst recognition, and global events programs. • Developed content marketing strategy that enabled brand awareness growth and allowed for scaling lead generation to up to 10K MQL per month. • Achieved Creatio website ranking on the 1st page of Google for the most target and competitive keywords. • Curated global launches of new products; managed marketing strategy and execution of the company’s renaming project involving 160 employees skydiving. • Ideated and hosted the company’s events, including the biggest event in the company’s history – an online 24-hour non-stop conference with an audience of 25K business and IT leaders. • Directed co-marketing initiatives of a channel network of 700 partners in 110 countries around the globe. • Through target marketing programs drove acquisition and retention of a legion of loyal US and Global customers demonstrating the net retention of 122% and NPS score of 34. • Hired and led an international team of 20 marketing and communications professionals. • As a member of the global executive team contributed to the development of the company’s growth strategy.

• Senior Marketing Manager

  • Feb 2012 - Apr 2013

  Led a variety of B2B marketing initiatives, including lead generation, content marketing, analyst/influencer relations activities for local and global markets.

• Marketing Manager

  • Jul 2007 - Feb 2012

  Worked on a variety of marketing initiatives, including search engine marketing, lead generation and content marketing activities.



Cygility

• Software Development
• 1 - 100 Employee

• SEO and SEM Manager

  • Feb 2006 - Jun 2007

  Managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) projects of Cygility, including developing guidelines and recommendations on search engine optimization; managing clients' online advertising campaigns; building analytics to fit clients’ needs.



Informproekt

• Account Manager

  • Sep 2005 - Feb 2006

  Generated new opportunities for custom software development as well as opportunities for pre-built vertical solutions.



TemplateMonster.com

• United States
• Design Services
• 100 - 200 Employee

• Account & Project Manager

  • Jun 2005 - Sep 2005

  Led business development and project management initiatives, including negotiating website design and development project details with clients; managing project execution on every stage; delivering results and providing after-sales consultations.