Senior Product Marketing Manager

• Mar 2022 - Present

Product Engagement Content Writer

• May 2021 - Mar 2022

Director of Marketing

• Jul 2018 - Apr 2021

• Create and implement scalable portfolio-wide marketing strategies within digital platforms • Direct and manage a digital marketing department •. Developed a full on-boarding and training resource center for new clients • Recorded, edited and published a number of educational walkthroughs for client reporting • Stay up to date with the latest technology and best practices • Manage and oversee different digital marketing channels • Measure ROI and KPIs • Prepare and… Show more • Create and implement scalable portfolio-wide marketing strategies within digital platforms • Direct and manage a digital marketing department •. Developed a full on-boarding and training resource center for new clients • Recorded, edited and published a number of educational walkthroughs for client reporting • Stay up to date with the latest technology and best practices • Manage and oversee different digital marketing channels • Measure ROI and KPIs • Prepare and manage digital marketing budget • Measure and manage online content • Track SEO and Google Analytics data and make complex analysis • Build agency inbound marketing plan • Anticipate sales performance trends • Develop agency marketing plan through thought leadership content, outbound and event marketing to drive new business, ECNB growth and educate current client base • UX/UI research and evaluation for ongoing client website development and testing efforts • Developed scalable processes and procedures to maintain efficiencies within the 3 team members that increased their client capacity by 34% within one year • Organize and lead digital marketing team • Research competition, investigate benchmarks and provide suggestions for improvement Show less • Create and implement scalable portfolio-wide marketing strategies within digital platforms • Direct and manage a digital marketing department •. Developed a full on-boarding and training resource center for new clients • Recorded, edited and published a number of educational walkthroughs for client reporting • Stay up to date with the latest technology and best practices • Manage and oversee different digital marketing channels • Measure ROI and KPIs • Prepare and… Show more • Create and implement scalable portfolio-wide marketing strategies within digital platforms • Direct and manage a digital marketing department •. Developed a full on-boarding and training resource center for new clients • Recorded, edited and published a number of educational walkthroughs for client reporting • Stay up to date with the latest technology and best practices • Manage and oversee different digital marketing channels • Measure ROI and KPIs • Prepare and manage digital marketing budget • Measure and manage online content • Track SEO and Google Analytics data and make complex analysis • Build agency inbound marketing plan • Anticipate sales performance trends • Develop agency marketing plan through thought leadership content, outbound and event marketing to drive new business, ECNB growth and educate current client base • UX/UI research and evaluation for ongoing client website development and testing efforts • Developed scalable processes and procedures to maintain efficiencies within the 3 team members that increased their client capacity by 34% within one year • Organize and lead digital marketing team • Research competition, investigate benchmarks and provide suggestions for improvement Show less

Senior Digital Analyst

• Feb 2017 - Jul 2018

• Develop the annual digital marketing strategy for client brands • Build data models to provide revenue and marketing attribution for all digital tactics • Lead a team to architect a new email data model to analyze and optimize their efforts which include over 2.5 million sends per quarter • Ongoing vendor management and selection • Data modeling and ongoing analysis of all paid advertising tactics • Implement new marketing technologies relevant to the clients’ needs and… Show more • Develop the annual digital marketing strategy for client brands • Build data models to provide revenue and marketing attribution for all digital tactics • Lead a team to architect a new email data model to analyze and optimize their efforts which include over 2.5 million sends per quarter • Ongoing vendor management and selection • Data modeling and ongoing analysis of all paid advertising tactics • Implement new marketing technologies relevant to the clients’ needs and market movement • Management of the clients' MarTech stacks • Updating all clients on new digital trends and technologies within the industry • Assessing clients’ overall budget breakdown for both traditional and digital tactics • Develop digital data model to measure campaign success and lead attribution Show less • Develop the annual digital marketing strategy for client brands • Build data models to provide revenue and marketing attribution for all digital tactics • Lead a team to architect a new email data model to analyze and optimize their efforts which include over 2.5 million sends per quarter • Ongoing vendor management and selection • Data modeling and ongoing analysis of all paid advertising tactics • Implement new marketing technologies relevant to the clients’ needs and… Show more • Develop the annual digital marketing strategy for client brands • Build data models to provide revenue and marketing attribution for all digital tactics • Lead a team to architect a new email data model to analyze and optimize their efforts which include over 2.5 million sends per quarter • Ongoing vendor management and selection • Data modeling and ongoing analysis of all paid advertising tactics • Implement new marketing technologies relevant to the clients’ needs and market movement • Management of the clients' MarTech stacks • Updating all clients on new digital trends and technologies within the industry • Assessing clients’ overall budget breakdown for both traditional and digital tactics • Develop digital data model to measure campaign success and lead attribution Show less

Digital Strategy and Campaign Operations Manager

• Mar 2016 - Feb 2017

Involved largely with marketing operations and strategic digital initiatives, I collaborate with multiple departments on a daily basis and am responsible for staying in the know in the world of marketing technology. My responsibilities include: • Define, develop and deliver a analytics approach for reporting revenue attribution • Account Based Marketing Strategies and Technologies • Marketing Operations and Technologies •. Worked with creative resources to… Show more Involved largely with marketing operations and strategic digital initiatives, I collaborate with multiple departments on a daily basis and am responsible for staying in the know in the world of marketing technology. My responsibilities include: • Define, develop and deliver a analytics approach for reporting revenue attribution • Account Based Marketing Strategies and Technologies • Marketing Operations and Technologies •. Worked with creative resources to develop creative training materials and conference branding • CRM Management and Operations • Operations Management and Leadership • Demand Generation Campaign Strategy and Forecasting • Website Conversion Rate Optimization (CRO) • Analytics Benchmarking and Reporting • Project Management and Timeline Forecasting • Website UX/UI Design and Development • Website Workflow and Support • Prospecting/Retargeting Advertising Strategy/Execution • SEM Strategy, Setup and Reporting • Agency Selection, Onboarding and Management (CRO, PPC and SEO) • Manage the Marketing technology stack including Marketo, Salesforce and ABM technologies • Build and refine the lead management process through the entire sales process • Serves as a partner to Demand Gen, Sales, Sales Ops and greater Marketing teams • Marketing Data Steward, responsible for data ownership and alignment with larger initiatives • Oversight of Marketing planning and budgeting process alongside the VP of Marketing

Digital Marketing Analyst

• Jul 2014 - Mar 2016

As a part of the Demand Generation Team, my work ranges from delivering actionable analytics reporting to providing project management leadership on a number of digital initiatives. My responsibilities include: • Developing innovative ways of measuring and reporting insights into digital marketing efforts • Researching and implementing new Marketing Technologies • Collaborated in creating a new overall marketing video for the company to present the product in an easily… Show more As a part of the Demand Generation Team, my work ranges from delivering actionable analytics reporting to providing project management leadership on a number of digital initiatives. My responsibilities include: • Developing innovative ways of measuring and reporting insights into digital marketing efforts • Researching and implementing new Marketing Technologies • Collaborated in creating a new overall marketing video for the company to present the product in an easily understood and engaging format • Creating a roadmap for the company Conversion Rate Optimization tests • Project lead on a companywide rebranding initiative • Developed digital data model to measure campaign success and lead attribution • Conducted UX/UI tests in order to inform new website redesign for optimal user engagement • Managed the content marketing and website workflows with an overall 126% increase task efficiency

Social & Online Marketing Coordinator

• Nov 2012 - Jun 2014

Working closely with all levels of the corporate staff, I was responsible for the overall digital marketing strategies in place for over 180 properties. This included the following: • Social Media Strategy • Digital Advertising Budgets & Online Buys • Google Adwords Campaigns • Website SEO/UX/UI • Email Marketing Strategy • Digital Project Planning • Internal Digital Marketing Training • Designed and functioned as team lead of a digital marketing case study… Show more Working closely with all levels of the corporate staff, I was responsible for the overall digital marketing strategies in place for over 180 properties. This included the following: • Social Media Strategy • Digital Advertising Budgets & Online Buys • Google Adwords Campaigns • Website SEO/UX/UI • Email Marketing Strategy • Digital Project Planning • Internal Digital Marketing Training • Designed and functioned as team lead of a digital marketing case study resulting in a 354% increase in qualified website leads • Implemented PPC reporting to automate the monitoring of over 140 ongoing campaigns • Created 11 training programs and webinars over an 18-month period for over 180 property employees Being involved across numerous areas in the digital field, I continued to develop my holistic approach to planning, coordinating, integrating and executing of digital projects. Show less Working closely with all levels of the corporate staff, I was responsible for the overall digital marketing strategies in place for over 180 properties. This included the following: • Social Media Strategy • Digital Advertising Budgets & Online Buys • Google Adwords Campaigns • Website SEO/UX/UI • Email Marketing Strategy • Digital Project Planning • Internal Digital Marketing Training • Designed and functioned as team lead of a digital marketing case study… Show more Working closely with all levels of the corporate staff, I was responsible for the overall digital marketing strategies in place for over 180 properties. This included the following: • Social Media Strategy • Digital Advertising Budgets & Online Buys • Google Adwords Campaigns • Website SEO/UX/UI • Email Marketing Strategy • Digital Project Planning • Internal Digital Marketing Training • Designed and functioned as team lead of a digital marketing case study resulting in a 354% increase in qualified website leads • Implemented PPC reporting to automate the monitoring of over 140 ongoing campaigns • Created 11 training programs and webinars over an 18-month period for over 180 property employees Being involved across numerous areas in the digital field, I continued to develop my holistic approach to planning, coordinating, integrating and executing of digital projects. Show less

Digital Marketing Coordinator

• Nov 2011 - Nov 2012

I am currently responsible for the coordination and maintenance of all client and company social media channels, content sharing sites, blogs and email marketing efforts. While working closely with the digital staff, I fill my days creating and executing ideas that bridge web, mobile, email, creative and digital fields in order to provide effective solution to the wide range of client needs. These solutions often require a high degree of development and integration of digital media into a… Show more I am currently responsible for the coordination and maintenance of all client and company social media channels, content sharing sites, blogs and email marketing efforts. While working closely with the digital staff, I fill my days creating and executing ideas that bridge web, mobile, email, creative and digital fields in order to provide effective solution to the wide range of client needs. These solutions often require a high degree of development and integration of digital media into a variety of social and web campaigns, allowing me to continuously build new skills and strategies that are required to thrive in today's industry. Responsibilities of this position included: • Maintained and grew a social media client base of 7 clients to 12 businesses over a single year period including online events, contests and community support • Implemented new email marketing strategy and workflow for designing, coding, QA and deployment of client emails • Provided design support for email marketing, website enhancements and social media • Designed and developed Facebook applications for contests, promotions and awareness • Developed 3 client videos utilized at industry conferences

Digital Media Intern

• Sep 2011 - Nov 2011

Working closely alongside the Digital Media staff, I provided daily maintenance of client social media, concise research on emerging technology and content creation. With an upbeat environment of creative professionals, everyday provides a new learning opportunity to continually progress my knowledge base and leadership skills.

Non-Profit and Small Business Marketing Consultant

• Jun 2011 - Sep 2011

I work alongside startup NPOs and small businesses, providing guidance in marketing strategy, social media marketing and creative direction. I take great pride in aiding truly great causes in the Austin area, and hope to continue leaving my mark on this world. I work alongside startup NPOs and small businesses, providing guidance in marketing strategy, social media marketing and creative direction. I take great pride in aiding truly great causes in the Austin area, and hope to continue leaving my mark on this world.

Student Media Producer

• May 2010 - Jun 2011

Requiring a steep learning curve, proactive attitude and creative abilities, my daily responsibilities ranged from project coordination to content creation during my time at ITS. To continue raising Texas State University's quality of educators, I led the efforts as creator and executive producer of the "Profiles in Teaching" series. By recruiting exceptional professors across campus, we were able to begin this mini-documentary series highlighting the teaching methods that truly motivate and… Show more Requiring a steep learning curve, proactive attitude and creative abilities, my daily responsibilities ranged from project coordination to content creation during my time at ITS. To continue raising Texas State University's quality of educators, I led the efforts as creator and executive producer of the "Profiles in Teaching" series. By recruiting exceptional professors across campus, we were able to begin this mini-documentary series highlighting the teaching methods that truly motivate and inspire today's college students. This position daily expanded my knowledge base of the production field, allowing me to further diversify my expertise when approaching any project. Responsibilities of this position included: • Shot, edited and produced a number of video series around Texas State Department Teaching Methods through staff and student interviews • Assisted in teaching Final Cut and general video storytelling undergraduate classes • Created ongoing content to support the university marketing needs from sports highlight reels to campus beautification projects Show less Requiring a steep learning curve, proactive attitude and creative abilities, my daily responsibilities ranged from project coordination to content creation during my time at ITS. To continue raising Texas State University's quality of educators, I led the efforts as creator and executive producer of the "Profiles in Teaching" series. By recruiting exceptional professors across campus, we were able to begin this mini-documentary series highlighting the teaching methods that truly motivate and… Show more Requiring a steep learning curve, proactive attitude and creative abilities, my daily responsibilities ranged from project coordination to content creation during my time at ITS. To continue raising Texas State University's quality of educators, I led the efforts as creator and executive producer of the "Profiles in Teaching" series. By recruiting exceptional professors across campus, we were able to begin this mini-documentary series highlighting the teaching methods that truly motivate and inspire today's college students. This position daily expanded my knowledge base of the production field, allowing me to further diversify my expertise when approaching any project. Responsibilities of this position included: • Shot, edited and produced a number of video series around Texas State Department Teaching Methods through staff and student interviews • Assisted in teaching Final Cut and general video storytelling undergraduate classes • Created ongoing content to support the university marketing needs from sports highlight reels to campus beautification projects Show less

Marketing/Social Media Consultant

• Feb 2010 - May 2010

Over the course of a three-month exploratory marketing campaign working alongside the incomparable Carly Smith, out team consistently surpassed expectations in online exposure and community outreach. Within a month of the campaigns implementation, our online efforts fostered opportunities for our client to participate in events at the internationally acclaimed SXSW Music Festival. By over doubling the client's social media presence, our efforts allowed the client to step into the new social… Show more Over the course of a three-month exploratory marketing campaign working alongside the incomparable Carly Smith, out team consistently surpassed expectations in online exposure and community outreach. Within a month of the campaigns implementation, our online efforts fostered opportunities for our client to participate in events at the internationally acclaimed SXSW Music Festival. By over doubling the client's social media presence, our efforts allowed the client to step into the new social media marketing world with success. Show less Over the course of a three-month exploratory marketing campaign working alongside the incomparable Carly Smith, out team consistently surpassed expectations in online exposure and community outreach. Within a month of the campaigns implementation, our online efforts fostered opportunities for our client to participate in events at the internationally acclaimed SXSW Music Festival. By over doubling the client's social media presence, our efforts allowed the client to step into the new social… Show more Over the course of a three-month exploratory marketing campaign working alongside the incomparable Carly Smith, out team consistently surpassed expectations in online exposure and community outreach. Within a month of the campaigns implementation, our online efforts fostered opportunities for our client to participate in events at the internationally acclaimed SXSW Music Festival. By over doubling the client's social media presence, our efforts allowed the client to step into the new social media marketing world with success. Show less

Intern

• Sep 2009 - May 2010

As an intern for the Center for the Study of Latino Markets I served a dual purpose, drawing from both my marketing and production knowledge. I served as Director of Photography on a government funded documentary covering social media and its relationship to the Latino population, coordinating shoots, organizing data storage and managing a team of four volunteers. Furthermore, I was also active member of the PR efforts for the international film festival "Puntos de Vista," providing press… Show more As an intern for the Center for the Study of Latino Markets I served a dual purpose, drawing from both my marketing and production knowledge. I served as Director of Photography on a government funded documentary covering social media and its relationship to the Latino population, coordinating shoots, organizing data storage and managing a team of four volunteers. Furthermore, I was also active member of the PR efforts for the international film festival "Puntos de Vista," providing press coverage and creating online content. This position provided practical experience in a supportive team environment that I value deeply. Show less As an intern for the Center for the Study of Latino Markets I served a dual purpose, drawing from both my marketing and production knowledge. I served as Director of Photography on a government funded documentary covering social media and its relationship to the Latino population, coordinating shoots, organizing data storage and managing a team of four volunteers. Furthermore, I was also active member of the PR efforts for the international film festival "Puntos de Vista," providing press… Show more As an intern for the Center for the Study of Latino Markets I served a dual purpose, drawing from both my marketing and production knowledge. I served as Director of Photography on a government funded documentary covering social media and its relationship to the Latino population, coordinating shoots, organizing data storage and managing a team of four volunteers. Furthermore, I was also active member of the PR efforts for the international film festival "Puntos de Vista," providing press coverage and creating online content. This position provided practical experience in a supportive team environment that I value deeply. Show less

Journalist

• Aug 2009 - May 2010

While working as an university journalist, my attention to detail and organization skills were challenged regularly. Working independently to meet weekly deadline, pursuing story leads and writing weekly press releases, I developed a strong sense of personal work ethic. With numerous student and university sponsored events across campus, I was able to provide press coverage highlighting these efforts that go virtually unknown otherwise. While working as an university journalist, my attention to detail and organization skills were challenged regularly. Working independently to meet weekly deadline, pursuing story leads and writing weekly press releases, I developed a strong sense of personal work ethic. With numerous student and university sponsored events across campus, I was able to provide press coverage highlighting these efforts that go virtually unknown otherwise.

Bio-Chemical Stockroom Clerk

• Jan 2007 - May 2009

·Handled the billing of various purchase orders to research grants ·Ran continuous inventory on current stock ·Provided customer service to labs on the Texas A&M campus ·Handled the billing of various purchase orders to research grants ·Ran continuous inventory on current stock ·Provided customer service to labs on the Texas A&M campus

Warehouse Employee

• May 2006 - Aug 2006

·Compiled various sales orders and their needs in the current inventory database ·Responsible for inputing work output for warehouse employees ·Manually assembled the daily work orders ·Compiled various sales orders and their needs in the current inventory database ·Responsible for inputing work output for warehouse employees ·Manually assembled the daily work orders

Student Computer Technician

• Aug 2005 - May 2006

·Troubleshot and maintained campus computers ·Provided faculty assistance in technologically related issues ·Held various training sessions for on-campus faculty ·Troubleshot and maintained campus computers ·Provided faculty assistance in technologically related issues ·Held various training sessions for on-campus faculty