Creative Director

• Nov 2018 - Present

In this role I am tasked to build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral.Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, create compelling content, and technology implementation.Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.Analyze brand tracking, market trends, consumer need, and the competitive landscapeMeet budget standards by forecasting and managing expensesSupervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departmentsConduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible mannerReview and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challengesProduce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiencesPresent, or oversee presentation of final concepts, and obtain approvals for deliverables

Social Media Coordinator, Graphic / Web Designer

• Jun 2018 - Dec 2019

The Trailer Parts Outlet (also known as TK Trailer Parts) is an INC 5000 winner 4 years in a row. With a team less than fifteen members, a hectic busy day was a normal day. Social Media Coordinator Responsibilities:-Developed social media strategies to further strengthen the company's brand awareness and to grow our audience-Implemented Strategies to increase the company's social media presence, web traffic and conversions.-Monitored and Responded to consumer reviews-Real time monitoring of analytics of social media channels.-Worked closely with CEO and VP to further plan and develop marketing campaigns that helped achieve marketing and sales goals-Created Photo and Video Content for all Social Media platforms.Graphic / Web Designer Responsibilities:-Enhanced UI/UX of of digital touchpoints-Designed four e-commerce sites (varying platforms - wooCommerce/Shopify/Square Space)-Created and Edited Products and Content on all e-Commerce web sites-Photographed, Edited and Deployed Images of products

Creative Director

• Dec 2019 - Oct 2020

Delivering infotainment style and unscripted digital content to various platforms through a complete company rebrand is no easy task, but Texas Pride Trailer’s Creative Media Team has stepped up to the challenge and met it head on. As lead photographer, I often find myself on the manufacturing floor taking photos and short videos of our talented welders and manufacturers building our custom trailers by hand. Video Editor is one of the many other hats I wear at TPT. I am proficient with common tools such as those in the Adobe Creative Suite, however; I have had the opportunity to stretch my legs in DaVinci Resolve, as that is the main editing tool we use. As a youtube content creator with a channel name that has trailers is difficult on Youtube, everything wanted to default to movie trailers and fan made trailers for movies and TV, but I managed to break through that barrier. With in 4 months, I created 23 videos based around trailers information, reviews and maintenance tutorials that garnered being able to monetize the channel (4000 watch hours and 1000 subscribers) in that 4 months. Today, the channel is untouched due to a change in management and it has (and still is) grown to almost 4,000 subscribers and almost 400,000 thousand channel views that generated over $800,000 in revenue from one new client that found our channel for Texas Pride. Steadily, to this day, this channel is adding 10+ subscribers that find the channel and find it valuable.

Graphic Design / Production

• Sep 2016 - Aug 2018