Experience

Northpoint Recovery

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President, Marketing and Digital Strategy

  • Aug 2023 - Present



1840 Music Group

• United States
• Sound Recording

• Founder

  • Apr 2018 - Present

  Founder of 1840 Music Group providing record label services, music publishing, and studio production for artists and film via Glen Rock Records, Knuckle Drag Music Publishing, and Foust Town Productions. Manage publishing catalogue, songwriter relations, event booking, masters management, and audio production. Founder of 1840 Music Group providing record label services, music publishing, and studio production for artists and film via Glen Rock Records, Knuckle Drag Music Publishing, and Foust Town Productions. Manage publishing catalogue, songwriter relations, event booking, masters management, and audio production.



Landmark Recovery

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Vice President of Recruiting and Employer Branding

  • May 2023 - Aug 2023

  Lead the talent acquisition team within the people operations organization. Responsible for strategies and execution around recruiting, enhancing candidate funnel, and building an employer brand that attracts high-quality candidates and retains existing staff. Lead the talent acquisition team within the people operations organization. Responsible for strategies and execution around recruiting, enhancing candidate funnel, and building an employer brand that attracts high-quality candidates and retains existing staff.



SpecialtyCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Vice President of Marketing

  • May 2018 - May 2023

  As the VP of Marketing, I managed the B2B marketing efforts, strategy, internal and external branding, and digital lead generation. Managed a team of nine including project managers, content creators, web developers, and PR personnel to enhance the brand image for recruiting efforts and account sourcing. Key Contributions: - Managed department budget and strategy to drive marketing-contribution revenue - Diversified content strategy: video production, podcasting, & animation - From 2019 to 2022, exceeded lead and revenue goals via geo-targeting PPC, SMO, & PPC Show less



JourneyPure

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Senior Director Of Marketing

  • Aug 2017 - Apr 2018

  As the Senior Director of Marketing, I manage a growing team of twelve which includes a content and copy team, web design/development team, creative branding team as well as oversee all customer acquistion processes. The role includes implementing systems to grow leads and increase team efficiencies, guiding the direction of multi-faceted marketing initiatives, and reporting on all relevant customer acquisition metrics. Key Contribution: - Increased total marketing leads by 58% in 3 months - Increased web leads per day by 129% - Launched systems to measure the quality of leads and track the success of individual marketing initiatives Show less



Recovery Ways

• United States
• Mental Health Care
• 1 - 100 Employee

• Director of Web Marketing

  • Jun 2016 - Aug 2017

  As the Director of Web Marketing, I manage a small team that performs all customer acquisition and internet marketing. Tasks include PPC and SEO strategy, content promotion, growing the overall digital footprint of Recovery Ways, and implementing lead tracking systems and reporting methods. Key Contributions: - Increased web conversion 900% in 7 months - Cut cost per acquisition 56% in 6 months - Via SEO plan, increased website visits by 170% and decreased bounce rates by 26% As the Director of Web Marketing, I manage a small team that performs all customer acquisition and internet marketing. Tasks include PPC and SEO strategy, content promotion, growing the overall digital footprint of Recovery Ways, and implementing lead tracking systems and reporting methods. Key Contributions: - Increased web conversion 900% in 7 months - Cut cost per acquisition 56% in 6 months - Via SEO plan, increased website visits by 170% and decreased bounce rates by 26%



Foundations Recovery Network

• United States
• Mental Health Care
• 1 - 100 Employee

• Web Designer & Branding Specialist

  • Jan 2012 - Mar 2016

  As a lead web designer and branding specialist my involvement and input in creative marketing projects is vital from ideation to implementation. Responsibilities range from logo design, content strategy and lead generation to responsive and mobile web design, brand integration and executive presentations. Key Contributions: - Branded internal events department, alumni program, and multiple annual events - Grew email marketing campaigns for events department: 7-10% in click throughs & opens. - Redesigned 20+ websites, increasing page views and conversions via responsive and mobile design implementation, SEO, & refined UX Show less



The Collection

• Nashville, TN

• Marketing Manager

  • Aug 2010 - Dec 2011

  The office and marketing manager handles client interaction, sales, and all studio marketing. My duties included scheduling photographers and assistants, hosting client viewing parties, promoting seasonal specials, client billing, and invoicing as well as managing all social media accounts. Key Contributions: - Launched and marketed the Nashville Photography Class, a series of group classes for amateur photographers: logo design, web design, and social media promotion. - Grew social media audience on Twitter & Facebook and increased audience engagement online. - Increased profits by hosting viewing parties for clients, upselling product packages, and building referral relationships. - Web design, SMO, and blogging Show less



Gibson Brands, Inc.

• United States
• Music
• 500 - 600 Employee

• Logistics Specialist

  • Aug 2007 - Aug 2010

  My duties as a logistics specialist, materials handler, quality control specialist and inventory controller ranged from inspection and maintenance of incoming guitars, freight handling and order fulfillment. - Manage bi-weekly incoming freight shipment team of 8 and updated inventory as needed. - Consistently exceeded daily quality inspection quotas on all instruments. - Selected, based on job performance, to participate in international support team and assist the European distribution center (located in the Netherlands) meet its yearly output goals. Show less



Marian Records & Distribution

• Hendersonville, Tennessee

• Marketing Coordinator

  • Feb 2005 - May 2007

  As the labels marketing assistant I was instrumental in promoting artists online, demographic analysis for targeted sales and advertising campaigns, data collection and analysis as well as distribution management and sales. Key Contributions - Managed all social media accounts for all artists growing awareness and pushing single sales to fans - Designed artist merchandise and accompanying online promotional pieces and ads - Assisted in collateral design, planning and event logistics for the Billboard Magazine Dance Music Summit Official Kick Off Party - Exceed daily sales quotas for distribution division Show less



Blacklist Agency Group

• Nashville, Tennessee

• Marketing & PR Director

  • Jul 2003 - Feb 2005

  As the Marketing & PR Director my responsibilities included increasing fan engagement across both print and digital platforms, growth of artist awareness through content promotion, event coordination and advertising, social media optimization, reputation management and web design. Key Contributions - Placed artists for reviews and interviews in internationally competitive print spaces; Classic Rock Magazine, Black Velvet Magazine, etc... - Built relationships for content promotion on reputable music & entertainment blogs. Placed an average of 30 promotional pieces per project. - Implemented reward-based fan club systems and interactive promotions to boost artist awareness and boost sales. - Managed all social media accounts, social media promotional contests and designed all visual elements accompanying promotions. Show less