Femi Abiola

Head of Sales at CHI Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos State, Nigeria, NG

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Experience

    • Nigeria
    • Food and Beverage Services
    • 500 - 600 Employee
    • Head of Sales
      • May 2022 - Present

    • United States
    • Professional Training and Coaching
    • 200 - 300 Employee
    • Certified Coach, Speaker and Trainer
      • Nov 2017 - Present

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Head of Trade Marketing
      • Feb 2018 - May 2022

    • Regional Sales Manager
      • May 2016 - Jan 2018

      -Develop the neighbourhood channel in the region and ensure effective coverage-Achieve van addition target and ensure monthly ROI of 45% for all vans-Develop viable outlets in the neighbourhood, achieve outlets addition target-Build rapid availability, distribution, and visibility across channels-Recruit new distributors to manage and grow the neighbourhood channel -Plan local initiatives and sales activation for D2C engagement-Develop, manage, coach and mentor a strong integrated sales team of ASMs, TSMs, DSRs

    • Area Sales Manager
      • Jul 2013 - Apr 2016

      -Create the future: Launch new products in trade (Mamador & Kings Vegetable Oil in Consumer Packs /Semi-Bulk) and convert them to market leaders-Deliver volume target for each launch, achieve targeted availability levels-Build rapid distribution across channels and deliver in-market visibility -Recruit key distributors and develop processes to ensure business growth-Drive value adding inputs; ensure flawless execution of trade marketing activities-Develop, manage, coach and mentor a strong integrated sales team

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Field Sales Manager
      • Mar 2013 - Jul 2013

      -Understand, develop and execute strategy to improve the market position -Establish, maintain and support distributors, wholesalers, and retailers -Ensure brilliant execution of customer marketing/ promotional activities -Improve product depletion through activations at customer touch points -Drive achievement of profitable volume/market share target for the area -Ensure continuous availability, visibility, and accessibility of products-Distributor and sales force management, establishment of coverage plans

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Business Development Executive
      • Jan 2010 - Sep 2011

      -Developed new sales and marketing strategies for active business growth-Implemented business plans in line with ethics and objectives -Product detailing, merchandising, exhibitions and promotions-Built and maintained brand awareness through the above-Customer relationship management, optimised product distribution-Data collection and marketing analytics for insight generation-Gathered marketing intelligence on competitors’ activities -Developed new sales and marketing strategies for active business growth-Implemented business plans in line with ethics and objectives -Product detailing, merchandising, exhibitions and promotions-Built and maintained brand awareness through the above-Customer relationship management, optimised product distribution-Data collection and marketing analytics for insight generation-Gathered marketing intelligence on competitors’ activities

    • Nigeria
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Mar 2009 - Jan 2010

      -Made strategic sales decisions for value creation and target achievement-Territorial scanning, identifed viable areas for business growth-Developed new business territories to establish viable high volume-Analysed product consumption trend to forecast volume and manage demand-Developed promotions to attract customers for bulk purchase-Prepared and presented weekly and monthly territorial sales report -Made strategic sales decisions for value creation and target achievement-Territorial scanning, identifed viable areas for business growth-Developed new business territories to establish viable high volume-Analysed product consumption trend to forecast volume and manage demand-Developed promotions to attract customers for bulk purchase-Prepared and presented weekly and monthly territorial sales report

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Intern Pharmacist
      • Mar 2008 - Mar 2009

      -Regulatory activities covering registration, advertisement and promotions of regulated products and company activities-Data collection, processing and analysis for management decisions-Prepared and presented reports from routine inspections and monitoring -Regulatory activities covering registration, advertisement and promotions of regulated products and company activities-Data collection, processing and analysis for management decisions-Prepared and presented reports from routine inspections and monitoring

Education

  • University of Southampton
    MSc Marketing Management
    2011 - 2012
  • Obafemi Awolowo University
    B.Pharm
    2001 - 2007

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