Head of Country

• Jan 2023 - Present

I have joined the Oritain lead team on secondment from NZTE to help ensure the successful delivery of service, and alignment of people and culture as the company accelerates the commercialisation of novel science all the way from the deep south of New Zealand. I have joined the Oritain lead team on secondment from NZTE to help ensure the successful delivery of service, and alignment of people and culture as the company accelerates the commercialisation of novel science all the way from the deep south of New Zealand.

Customer Manager

• May 2018 - Jun 2023

Head-honcho

• Jul 2009 - May 2018

Bliss Media Limited is my marketing consultancy which I use to incorporate casual and long term marketing appointments as well as various business ventures and projects. The only honcho? - not quite (honchos never act alone)! I offer a range of marketing services backed up by an agile arrangement of co-honchos and mentors. Past projects include: - 4 years contracted to Big Pink Digital Marketing and Swordfish Agency's servicing Australian Pharmaceutical companies. - Foundation, management, and exit of two online businesses (PureMTB and FarmFreshDelivered) - Ongoing freelance marketing services for a range of companies (too numerous to mention... but always happy to discuss relevant to your needs). I provide sales and marketing services to a senior level specialising in digital marketing strategy. I follow the guiding principals of customer centricity and multichannel optimisation. I have proven skills including brand development, digital campaign development, and digital product development. Much of my current work involves developing strategies for a digital marketing agency based in Australia. My role as the digital marketing lead required me to be embedded within a number of fortune 500 companies and lead multiple stakeholder teams through discovery, development and execution of customer centric strategy. I'm often required to help improve processes and upskill personnel in order to set companies up for immediate and ongoing success. We are best practice at: business development, brand development, projects including e-commerce, database-driven websites, content management systems, iPhone apps, custom software, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and much more. Show less

Strategic Business Manager

• May 2015 - Nov 2015

Ché is passionate about building partnerships that lead to successful business outcomes – both Firebrand and Firebrand’s clients are lucky enough to benefit from this passion and extensive experience - building business success for all. A strategically driven individual, Ché is responsible for the business development and sales strategy for Firebrand; with an ever-changing digital landscape and enormous list of opportunities this is no small task!! His list of successful projects and partnerships include: corporate digital strategy integration, brand revitalisation, eCommerce rollouts, large-scale data collection, lead generation and communication, education and patient (consumer) mobilisation. With experience across multiple industries Ché has learnt to be agile in order to adapt and immerse himself in a business. Ché is passionate about applying old lessons to new opportunities to help clients move ahead of the curve. Ché enjoy's delivering great results on large, more strategic assignments such as; customer journey mapping and stakeholder engagement for the MSD, user centred design improvements for the Trade Tools ecommerce website and a public survey and touch point mapping for the ORC. Show less

Managing Director

• Sep 2013 - Jan 2015

**We have now completed the exit strategy and sold this business. Congratulations to the new owners who plan to take over the reins this February.** Farm Fresh Delivered is a family owned and operated business based on the northern beaches of Sydney. We operate a unique just-in-time logistics service that enables the delivery of fresh fruit, vegetables, seafood, butchery and bakery items and other delicious healthy products direct 'from the farm to your table'. Customers choose what they need, when they need it. We supply only the freshest A-Grade produce. There is no waste and minimum food miles. Quality and freshness is guaranteed. Farm Fresh Delivered also operates as a fundraising tool, leveraging local community engagement around institutions and organisations to help realise financial contribution through our Sustainable Community Contribution Scheme (SCCS). Key responsibilities: Business development Brand development Product management (including product catalogue & new product conception, testing and launch) Marketing strategy and deployment Supply chain management Competitive & performance analysis Logistics Stakeholder engagement General management duties (profit and loss, employee & contractor management) Show less

Business Development Director

• Sep 2010 - Feb 2014

Big Pink likes to look at the bigger picture when it comes to all things ‘e’ and apply the digital creative juices to more than just your brand. We recognise the strategic importance of digital technologies and developing a planned approach to reach and migrate your customers to online services through e-communications and traditional communications. Big Pink can assist implementation or run your company wide digital strategy, here’s how: Identification - of digital marketing processes and activities Acquisition, retention, conversion Digital strategy integration Discover - Analyse and identify digital brand development opportunities Define - Develop and deploy integrated digital marketing plans for clients Deliver - Advise and coach marketing teams through deployment Drive - Ensure project success by setting targeted performance outcomes tracking key metrics Key role. I provided a senior leadership role for Big Pink Australia, which is a dynamic but specialised digital healthcare agency. I initially joined the company to provide client service and new business development services but quickly progressed to help bridge the gap between technical and marketing stakeholders to ensure best in class solutions for client campaigns. In addition to the day to day development and implementation of digital marketing recommendations, my experience building new business has enabled meaningful contribution to: New client acquisition Agency pitch and presentation Stakeholder engagement & leadership (internal & external) Due diligence and auditing Policy writing and operating procedure development and implementation IT infrastructure development, system backups, IT security access, solutions assessment, hosting and maintenance Key responsibilities. New business development IT integration (CRM, CMS, Network & solutions customisation) Stakeholder engagement Supplier negotiation and management Client services Show less

Senior Account Manager Australia & New Zealand

• Jun 2007 - Jul 2009

Catch is the fastest growing online business directory producer in Australia - With over 150 employees and more than 30 million business listings.Catch is a startup division of Reed Business Information and specialises in launching online business directories including: www.hotfrog.com.au www.ferret.com.au www.infolink.com.auwww.franchisebusiness.com.au www.franchisebusiness.co.nzwww.fatcow.com.au www.gohospitality.com.au Ché was invited to move to Catch from within Reed Business Information to work on the official directories of the: - Franchise Council of Australia www.franchisebusiness.com.au - Franchise Association of New Zealand www.franchisebusiness.co.nz The primary focus was on direct selling and relationship management to franchisors as well as key affiliate service companies to the franchise industry. Responsibilities: Key Account Manager across Australia and New ZealandResponsibility for securing advertising revenue during startupTargeted to grow sales revenue and client acquisitionSecure client retention year on year of greater that 80% Provide leadership & support to the sales teamKey achievements: #1 sales person in the divisionNever missed a revenue target Never missed a client acquisition target Helped to secure and stabilise the client base on startup web sitesHighlightsMeeting the Rt. Hon. Helen Clark (then NZ prime minister) Contributing (as part of the Franchise Association of New Zealand) to the new SME draft policy. Presenting at the FANZ annual awards Show less

Sales Manager

• Jan 2006 - Jun 2007

Australian Doctor is an award winning weekly publication that services GP's across Australia. Australian Doctor and its subsidiary's serve as a primary source of information for GP's This makes for an excellent channel for major pharmaceutical companies to reach and influence their target audience. Products include: Australian Doctor magazinewww.australiandoctor.com.au Australian Doctor Samples Focus magazine Special reports (4 per annum) Australian Doctor Education (CPD seminar series) Responsibilities:Develop the sales strategy to maintain relationships with key decision makers at advertising agencies as well as with pharmaceutical companies. Manage and deploy large account advertising campaigns, usually within hundreds of thousands plus range. Help to maintain Australian Doctor as the #1 health care publication in the GP space in Australia. Provide leadership to the sales team Key Achievements: #1 sales person in the companyLaunched Australian Doctor Samples Maintained market share Increased revenue in a declining market. Show less

Area Manager

• 2004 - 2006