Michal Tylicki

Digital Campaign Manager at Inhalt und Form Werbeagentur
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Contact Information
us****@****om
(386) 825-5501
Location
Zurich, Switzerland, CH
Languages
  • English Full professional proficiency
  • German Full professional proficiency
  • Polish Native or bilingual proficiency

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Credentials

  • Grundlagen des Onlinemarketings
    Google
    Sep, 2021
    - Nov, 2024
  • Blockchain & Bitcoin 10
    Ivan on Tech Blockchain Academy
    Mar, 2021
    - Nov, 2024
  • telc Deutsch B2
    telc GmbH - The European Language Certificates
    May, 2019
    - Nov, 2024
  • Zertifizierung für Shopping-Anzeigen
    Google
    Aug, 2022
    - Nov, 2024
  • Google Ads-Zertifizierung für die Leistungsanalyse
    Google
    Nov, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google analytics
    Nov, 2021
    - Nov, 2024
  • Zertifizierung "Google Ads-Videowerbung"
    Google
    Nov, 2021
    - Nov, 2024
  • Google Ads-Zertifizierung für Displaywerbung
    Google
    Oct, 2021
    - Nov, 2024
  • Google Ads-Suchmaschinenwerbung
    Google
    Sep, 2021
    - Nov, 2024

Experience

    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Manager
      • Oct 2022 - Present

      In meiner Position als Digital Campaign Manager bin ich hauptsächlich für die folgenden Tätigkeiten verantwortlich: • Verantwortung für das Planen und Aufsetzen von digitalen & kanalübergreifenden Werbekampagnen • Überprüfung der digitalen Werbemittel und Sicherstellung der korrekten Infrastruktur • Implementierung von Tags und Pixel auf der Webseite des Kunden um die geplanten Kampagnenziele zu messen und zu optimieren • Beratung und Sensibilisierung von Agenturpartner und Kunden zu den technischen Anforderungen an digitale Kampagnen Show less

    • Campaign Manager
      • Sep 2021 - Oct 2022

      Online-Marketing • Planung von Online-Werbemassnahmen auf Google, Bing, Facebook, Instagram, TikTok, Snapchat und LinkedIn • Keyword-Research und -Strategie sowie Text-Anzeigen formulieren für Google Ads • Strukturieren der Kampagnen • Betreuung, Bewirtschaftung und laufende Optimierung von diversen Online- Kampagnen (Google Ads und Social Ads) • Setup und Tracking von Google Ads Kampagnen inkl. YouTube, Display Ads und Shopping Ads sowie Bing Kampagnen. • Setup und Tracking Social Media-Kampagnen auf Facebook, Instagram, TikTok, Snapchat und LinkedIn • Reportings mit Kunden besprechen • Google Ads Audit vorbereiten • Offerten schreiben Analytics, Tracking & Reporting • Tracking / Analyse mit Google Tag Manager, Google Universal Analytics und Google Analytics 4 (Basics) • Implementierung von Tracking Scripts und Erstellung von Events/Tags (Basics) • Setup von individuellen, einfachen Reportings mit Google Data Studio und Drittanbietern Show less

    • Switzerland
    • Food and Beverage Services
    • 1 - 100 Employee
    • Assistant Manager
      • Aug 2019 - Jul 2021

  • Bałtycki Teatr Różnorodności
    • Gdynia, Pomorskie, Poland
    • Freelance (Actor/Model)
      • Jun 2017 - Dec 2018

    • Poland
    • Professional Training and Coaching
    • 200 - 300 Employee
    • HR-IT Specialist
      • Mar 2017 - Jun 2017

      - recruiting IT Tutors for different projects, - cooperation and support for IT Tutors and Project Managers on different projects, - office work - recruiting IT Tutors for different projects, - cooperation and support for IT Tutors and Project Managers on different projects, - office work

    • Poland
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Math Tutor
      • Nov 2015 - Jan 2017

      - teaching math and creativity, - managing 3-persons team/ teamwork, - recruiting new Tutors, - organizing events, - preparing promotional campaigns for the company - teaching math and creativity, - managing 3-persons team/ teamwork, - recruiting new Tutors, - organizing events, - preparing promotional campaigns for the company

  • Brainstorm
    • Gdansk, Pomeranian District, Poland
    • Information Technology Intern
      • Oct 2015 - Dec 2015

      Internship during studying at Gdansk University - work office Internship during studying at Gdansk University - work office

    • Norway
    • Commercial and Industrial Machinery Maintenance
    • 1 - 100 Employee
    • Junior Project Manager/ Cost Estimator
      • Mar 2015 - Nov 2015

      Cost estimation specialist at Havyard Production & Service - Norwegian shipyard - international team, - preparing of tender sales (cost estimates, price lists, catalogs, etc.), - teamwork - office work Cost estimation specialist at Havyard Production & Service - Norwegian shipyard - international team, - preparing of tender sales (cost estimates, price lists, catalogs, etc.), - teamwork - office work

    • Poland
    • Construction
    • 700 & Above Employee
    • Intern
      • Jun 2014 - Sep 2014

      Internship in one of Poland’s biggest construction company (Pomeranian Metropolitan Railways Construction Project) before Bachelor of Engineering’s Degree - office work, - organizing work at the construction site Internship in one of Poland’s biggest construction company (Pomeranian Metropolitan Railways Construction Project) before Bachelor of Engineering’s Degree - office work, - organizing work at the construction site

Education

  • University of Gdansk
    Master's degree, Information Technology and Econometrics
    2015 - 2017
  • Gdańsk University of Technology
    Bachelor of Engineering - BE, Civil Engineering
    2011 - 2014

Community

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