Experience

Maverick Publishing Specialists

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Associate

  • 2012 - Present

  As an experienced member of the Maverick team, I have the pleasure of not only using my marketing skills to deliver clear business benefits, but also the opportunity of working with a range of academic publishers from large publishing houses to niche specialist organisations, both UK-based and international, from well-established to new market entrants. A knowledgeable and trusted project leader and team member, I am frequently involved in delivering thorough and detailed market research (including online surveys and interviews), revealing and informative data analysis and interpretation; particularly brand analysis including sales messaging and positioning, marketing strategies and communication campaign planning – all designed to increase sales by growing customer numbers, developing brand loyalty and driving awareness.



Minty Marketing

• Public Relations and Communications Services

• Marketing Consultant

  • 2009 - Present

  Freelance consultancy providing marketing solutions from strategic business planning to tactical communications campaigns enabling start-ups and SMEs to achieve profitable growth. A career stage which provides many opportunities, including the chance to work with clients from a broader range of industries from VAT specialists and medical couriers, to luxury cars and interior designers on projects which have improved existing skills e.g. strategic planning, and afforded new knowledge such as business best practice.



BSI

• United Kingdom
• International Trade and Development
• 700 & Above Employee

• Interim Head of Marketing (Standards & Publishing)

  • May 2015 - Jun 2016

  Reporting in to the Director of Sales & Marketing S&P, this appointment is responsible for the following main areas: - Build and oversee the management of a relatively ‘new’ team of 14, by providing a settled working environment where they can focus on delivering a quality service and achieve clear measurable campaign goals (with recent award winning results). - Manage five reports (product marketing managers) by providing direction through clearly defined roles, KPIs and business expectations, advising on areas of less experience and supporting their personal development, enabling them to improve their marketing skills, learn new management techniques and grow professionally. - Effectively manage a six-figure budget by providing transparency, shared responsibility and increased accuracy of reporting. - Main point of contact with senior stakeholders across the business, with the objective of establishing strong working relationships which support the team as it establishes itself as an internal resource for marketing expertise and service excellence.



IP-Config Limited

• United Kingdom
• Business Consulting and Services

• Communications Consultant

  • 2009 - 2012

  IP-Config is a business consultancy specialising in innovation and growth services, targeting SMEs from a variety of sectors. We expertly advise and guide organisations through the process and change that innovation requires. Bringing entrepreneurial skills and thinking provided by qualified, professional and independent advisers, our approach is bespoke to your needs i.e. searching for new business, focusing on growing existing business or scaling up for future expansion. Team member with responsibility for advising and implementing a range of strategic marketing communication initiatives including: research, PR, digital media, sales messaging, partnerships and revenue generating programmes for clients from a variety of B2B abd B2C sectors.



First Ondemand

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • 2006 - 2009

  Asked (due to a previous working relationship) to establish the marketing function for a secure identity and authentication software company targeting B2B customers in the financial, retail, healthcare and homeland security sectors. Areas of responsibility - Devise and implement multi-channel marketing strategy to drive brand awareness and customer acquisition. - Effectively manage the budget and team to achieve objectives and maximise ROI from departmental resources. - Research, select and negotiate terms with outside agencies ensuring productive relationships.



Intelletech Ltd

• Senior Account Manager

  • 2005 - 2006

  Invited to help establish re-launched company providing touch screen data capturing solutions to multinational organisations, enabling them to improve customer service and accurately measure ROI from event attendance at international trade shows. Areas of responsibility - Building relationships with a portfolio of high-profile key accounts, acting as the central point of contact. - Managing internal/external cross-functional teams to deliver projects which achieved clients’ objectives.



Microdata Corporation

• Account Manager

  • 2002 - 2005

  Start-up B2B technology company supplying real-time data intelligence solutions via online touch screen devices to major organisations inc. Adobe, Subaru & SEEDA, maximising their exhibition ROI at events e.g. London Boat Show, BBC Fashion Show & Ideal Home Show. Areas of responsibility - Project management ensuring delivery exceeded expectations, helping clients to meet their event objectives. - Customer retention using clear, regular communications to build relationships with internal and external teams. - Handling multiple accounts, resolving problems with practical solutions to improve service delivery processes.



Expocentric

• Client Marketing Manager

  • 2000 - 2002

  Formed during the dot com boom, the company provided online event solutions to the public and private sectors. Bought out in early 2002 by the MICE Group plc. Areas of Responsibility - Administered event projects from contract signing to closing analysis. - Led internal teams, communicating project objectives, timelines and milestones with clients. - Controlled budgets, and allocated resources with authorisation from Operations Director. Formed during the dot com boom, the company provided online event solutions to the public and private sectors. Bought out in early 2002 by the MICE Group plc. Areas of Responsibility - Administered event projects from contract signing to closing analysis. - Led internal teams, communicating project objectives, timelines and milestones with clients. - Controlled budgets, and allocated resources with authorisation from Operations Director.



Blackwell's Information Services

• Exhibitions Manager

  • 1997 - 2000

  A global organisation supplying online products and services to international academic, government and corporate sectors. Voted Consultative Forum representative and volunteered as Change Management trainer during merger with Swets Zeitlinger BV in 2000. With responsibility for organising company conferences and road shows, the role involved managing corporate presence at over 100 global exhibitions, maximising sales efficacy, brand recognition and cost effectiveness. A global organisation supplying online products and services to international academic, government and corporate sectors. Voted Consultative Forum representative and volunteered as Change Management trainer during merger with Swets Zeitlinger BV in 2000. With responsibility for organising company conferences and road shows, the role involved managing corporate presence at over 100 global exhibitions, maximising sales efficacy, brand recognition and cost effectiveness.