Experience

Carpenters Group

• United Kingdom
• Legal Services
• 300 - 400 Employee

• Marketing & Communications Lead

  • Mar 2022 - Present

• Internal Communications Executive

  • Mar 2018 - Mar 2022



Amber Road (now Gray Dawes)

• Liverpool, United Kingdom

• Marketing Communications Officer

  • Aug 2016 - Mar 2018

  Finalist for the ‘Marketing Professional of the Year’ at the prestigious Made in Manchester Awards. Represented the company at the Guild of Travel Management Companies (GTMC) after being voted onto the ‘Next Generation Strategy Board'. Transformed the marketing function with a mix of traditional and digital. Working with senior leaders, I overhauled our branding, campaigns and tender bidding process, which gained us the largest sales and growth period in the business' history and resulted in an acquisition from a global investor. Created monthly internal and external newsletters. The internal aimed to integrate all departments and offices and established greater engagement and communications across the business. The external was successful in engaging with existing clients, reminding them who we are, what we do and how we help them. Worked with other departments to develop an engagement strategy, including the introduction of annual and pulse surveys, as well as an employee of the month scheme. All received high praise for effectiveness. Redesigned and rebuilt the main website, with a major focus on SEO and creating relevant and engaging content to grow organic search traffic. I transformed Amber Road into a first page Google website, from a third page, with an average position of 7th on all relevant of keyword searches. Regularly created content for the website and social media platforms, then update via a CMS. Engagement has more than doubled as well as record website visitors which has contributed to increased sales enquiries. Created and managed email marketing campaigns, both to potential clients and existing. Report writing and providing insight to senior leadership team and board for decision making. Show less



Liverpool Hope University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Aug 2015 - Aug 2016

  Delivered Marketing and Communications strategy, working with teams across multiple departments. Managed social media activity across 4 platforms, from strategy to content creation and scheduling. Continued to surpass growth and engagement targets contributing to an increase in visitors and enquiries. Created and gathered content for internal and external newsletters and other marketing literature. Delivered Marketing and Communications strategy, working with teams across multiple departments. Managed social media activity across 4 platforms, from strategy to content creation and scheduling. Continued to surpass growth and engagement targets contributing to an increase in visitors and enquiries. Created and gathered content for internal and external newsletters and other marketing literature.



Barclays

• United Kingdom
• Financial Services
• 700 & Above Employee

• Quality Assurance Officer

  • Jul 2015 - Aug 2016



Carphone Warehouse (Now Currys plc)

• Telecommunications
• 1 - 100 Employee

• Assistant Manager

  • Sep 2013 - Aug 2015



Compass Group

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Staffing Manager

  • 2010 - 2014