Digital Strategist

• Dec 2021 - Present

This is a senior leadership strategy and planning role.Since 2019, I have developed, designed and led on Platypus' strategy offering. I've expanded our products to include strategic reviews, media planning and content planning, and channel and skills audits. I have led on this work since 2019 (with an official title change in 2021).I work with our charity clients to understand what they want to achieve using digital, and how effectively they're working to achieve it. Over three years I've developed a process that helps us identify the root causes of client challenges and offer highly tailored solutions.I also work with internal Platypus teams to help them deliver more strategically. Together, we identify our clients' long-term goals, then I work alongside leads to develop media plans, channel-specific SMART objectives and tactics. I've worked across the Meta, Google Ads and SEO teams.I work with my leadership team to identify, develop and deploy new products, marketing content and lead magnets to grow our pipeline of strategy work.My work has covered the following gaps and solutions:- increased investment in media budget, staff or platforms- recruitment of specialist trustees to reflect new directions- long-term skills training and capacity building- development of new specialist teams- strategy development at the whole function or whole team level- growth into new channels or products- identification of strategically aligned objectives and tactics Show less

Digital Advertising Manager (Meta)

• Jan 2019 - Dec 2021

I manage and deliver campaigns across the Meta network. The projects I have managed span fundraising, donor acquisition, brand awareness and list growth.In this role, I have:- Developed project processes and documentation for more effective campaign delivery- Established campaign benchmarking to track performance across big-picture metrics- Trained and project managed executives and senior executives, working with them to understand problems, analyse performance, identify solutions, and communicate effectively with clients- Embedded reporting and analysis processes which are now used by the whole Meta team- Worked with freelancers and analysts to deliver specialized or highly technical work- Worked with clients to understand and develop key insights from performance data- Worked with clients on long-term planning and projectionsProjects that I've worked on have been shortlisted for the IOF Fundraising Awards, where Platypus has also been recognized for its commitment to the sector.Please note I have also led on Platypus' digital strategy work since 2019 as well. Show less

Digital Marketer (Meta)

• Apr 2018 - Dec 2018

In my digital marketing role at Platypus, I:- Delivered on audits and reviews- Planned and delivered social campaigns- Developed internal marketing journeys

Supporter Engagement Lead (Digital Engagement & Mobilisation)

• Sep 2016 - Mar 2018

10:10 (now Possible) is a charity working towards a low carbon Britain. In this role, which reflected new strategic objectives of the organisation, I was responsible for developing and delivering the supporter engagement strategy - effectively shifting our model towards a supporter-centric approach to advocacy. This required working cross-functionally with the fundraising, communication and advocacy teams to develop and embed multi-channel processes. In my role, I oversaw: - The implementation of and management of Bluestate Digital as our CRM - All paid advertising strategy and delivery, including managing delegated budgets - Management of all social media and email channels - Audience insights, surveys and analysis - Design, development and delivery of the regular giving program (Changemakers) - Training internal and external stakeholders on campaign communication and digital marketing - Digital benchmarking, analysis and reporting I oversaw a 103% growth in our email list and 113% growth in social media reach. Show less

Campaign Coordinator - Polished Man (UK)

• Jul 2016 - Nov 2016

Polished Man is a P2P campaign aiming to raise funds towards trauma recovery and prevention of violence against children around the world. It is run by YGAP, an anti-poverty social enterprise that backs local entrepreneurs in creating local solutions for local problems. I supported the UK Campaign Director in developing strategy for the UK version of the campaign. Together, we were responsible for securing corporate and community partnerships, as well as media and advertising support. Polished Man is a P2P campaign aiming to raise funds towards trauma recovery and prevention of violence against children around the world. It is run by YGAP, an anti-poverty social enterprise that backs local entrepreneurs in creating local solutions for local problems. I supported the UK Campaign Director in developing strategy for the UK version of the campaign. Together, we were responsible for securing corporate and community partnerships, as well as media and advertising support.

Director of Supporter Engagement & Major Giving

• Mar 2015 - Mar 2016

In 2014, Oaktree established a revenue diversification department with the goal of building long-term, sustainable income outside of Live Below the Line. Over 2015 and 2016, I lead a team in building our major and regular giving products. My responsibilities included:- Developing and delivering a Supporter Engagement Strategy- Setting strategically aligned targets and objectives- Leading a team of managers and officers on the Major Giving, Events and Regular Giving products- Working with the CEO and Head of Marketing & Fundraising to identify, engage and nurture major donors- Working with the Corporate Engagement Director to prospect and nurture supporters aligned with corporate partners- Developed case for support pitch decks and proposalsMy team developed fundraising products such as:- The Friends of Oaktree regular giving programme (developed, delivered and scaled)- Neima photography fundraiser (developed and delivered)- Put Oaktree On Your Christmas List (developed and delivered)- Vision Dinner fundraising programme (delivered)- The 100 for 100 Fundraiser (ideated)Friends of Oaktree has now been profitable since 2016 and forms a major pillar of Oaktree's revenue mix. Show less

National Corporate Engagement Manager (Live Below the Line)

• Aug 2014 - Jun 2015

Live Below the Line is a $10.5 million P2P campaign run by Oaktree, aiming to raise awareness of extreme poverty and much-needed funds for educational projects in the Asia Pacific. In my role as the National Corporate Engagement Manager, I worked with a team of officers and interns to manage relationships with corporate fundraising teams from companies such as UBS, KPMG and BCG.

Research Intern

• Aug 2014 - Dec 2014