Michael Fereday

Product Marketing Manager at Commify
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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5.0

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✔Andrew B.

Michael was a direct report to me for 4 years. In that time he has proven to be a strong capable Account Manager who quickly resolves client queries and constantly reviews new growth opportunities to develop sales. Michael is very thorough in everything he does and does not fail deadlines. Michael grasps any commercial challenges at hand and is diligent, professional and detailed in his approach.

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Experience

    • United Kingdom
    • Telecommunications
    • 100 - 200 Employee
    • Product Marketing Manager
      • Sep 2022 - Present

    • United Kingdom
    • Wholesale
    • 100 - 200 Employee
    • Head of Digital Adoption
      • Feb 2020 - Aug 2022

      Responsible for maximising the adoption of time saving digital functions on denmans.co.uk and creating new digital customers, through a combination of customer and staff targeted activity: Responsible for maximising the adoption of time saving digital functions on denmans.co.uk and creating new digital customers, through a combination of customer and staff targeted activity:

    • United Kingdom
    • Wholesale
    • 700 & Above Employee
    • Head of Esabora
      • Jan 2019 - Feb 2020

      Responsible for the UK launch and on-going development of Esabora, a cloud based software package and mobile app for electricians, that includes both business management and electrical drawing modules.

    • Customer Solutions Manager - Digital
      • Feb 2017 - Dec 2018

      Responsible for the development of Esabora, a cloud based software package and mobile app for electricians, that includes both business management and electrical drawing modules.

    • Head of Sales (Interim)- Renewable Energy
      • May 2016 - Jan 2017

      Responsible for the Rexel Energy Solutions UK sales team and leading the diversification into electric vehicle charging.

    • Customer Solutions Manager - Renewable Energy
      • Mar 2013 - Apr 2016

      Responsible for the development and launch of websites which took advantage of the new growth opportunities in electric vehicle charging and solar power, by providing electrical contractors with the knowledge and tools to target new customers.Working consultatively with customers in a business development role, using energy monitoring hardware and software to lower their utility bills and invest in more energy saving products.

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Business Development Manager
      • Aug 2006 - Dec 2012

      Responsible for the creation and performance of reward, incentive and merchandise procurement schemes for a client base worth £25m, run across digital and offline platforms. Responsible for the creation and performance of reward, incentive and merchandise procurement schemes for a client base worth £25m, run across digital and offline platforms.

    • Senior Account Manager
      • Nov 2004 - Jul 2006

      Responsible for the recruitment of 8,000 licensees per year onto a Diageo training program for bars and pubs, training call centre staff and new on-trade product launch promotions. Responsible for the recruitment of 8,000 licensees per year onto a Diageo training program for bars and pubs, training call centre staff and new on-trade product launch promotions.

    • Banking
    • 700 & Above Employee
    • Marketing Manager (freelance)
      • Sep 2003 - Feb 2004

      Delivery of a series of promotional campaigns for the NatWest One offset mortgage, plus the research and development for a new equity release mortgage product. Delivery of a series of promotional campaigns for the NatWest One offset mortgage, plus the research and development for a new equity release mortgage product.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Marketing & Communications Manager
      • Jan 2001 - Sep 2003

      Development and delivery of the £4m youth, student and graduate marketing programme, plus marketing campaigns for new product launches. Development and delivery of the £4m youth, student and graduate marketing programme, plus marketing campaigns for new product launches.

    • Account Manager
      • Jan 1999 - Jan 2001

      Creation of B2B and B2C promotions for FMCG & BTB clients - e.g. Douwe Egberts and Novartis. Creation of B2B and B2C promotions for FMCG & BTB clients - e.g. Douwe Egberts and Novartis.

    • Account Executive
      • Sep 1997 - Sep 1998

      Supporting the development and launch of B2B and B2C promotions for Diageo and Disney Video. Supporting the development and launch of B2B and B2C promotions for Diageo and Disney Video.

Education

  • Solent University
    BA (Hons) Buisness Studies, Marketing
    1995 - 1997
  • Solent University
    HND Business & Finance (5 Distinctions & 2 Merits)
    1992 - 1994

Community

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