Joel Peterson

Designer and Industrial Illustrator at Hawver Display
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Contact Information
us****@****om
(386) 825-5501
Location
Geneseo, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Designer and Industrial Illustrator
      • May 2008 - Present

      Product design and 3D illustration, graphic development in illustrations that lend reality to the concept being presented. Display concept development for individual projects, specifically materials and techniques appropriate for given concept parameters as well as possible application for general product development. Product design and 3D illustration, graphic development in illustrations that lend reality to the concept being presented. Display concept development for individual projects, specifically materials and techniques appropriate for given concept parameters as well as possible application for general product development.

    • Designer
      • Jul 2006 - Present

      3D Renderings, Industrial Illustration, Industrial Design, Website Design. 3D Renderings, Industrial Illustration, Industrial Design, Website Design.

    • United States
    • Machinery Manufacturing
    • Design & Marketing Director
      • 2006 - 2008

      Chroma Logic designs and manufactures the most advanced dye delivery system available to the paper industry. This was a new industry for me, but very similar responsibilities. Branding and image development for a small new company in the paper industry. I did logo development, product illustrations, promotional materials and multi-media presentations for shows and client meetings. Chroma Logic designs and manufactures the most advanced dye delivery system available to the paper industry. This was a new industry for me, but very similar responsibilities. Branding and image development for a small new company in the paper industry. I did logo development, product illustrations, promotional materials and multi-media presentations for shows and client meetings.

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Associate Professor of Art
      • Jul 1999 - May 2006

      I was hired to head the Graphic Design Program in the Art Department at Roberts Wesleyan College. Because the department is small and my media experience is broad, I taught in several additional and diverse areas such as Jewelry and Metals I, II and III, Two-Dimensional Design, Three-Dimensional Design and Intro to Visual Arts. I was hired to head the Graphic Design Program in the Art Department at Roberts Wesleyan College. Because the department is small and my media experience is broad, I taught in several additional and diverse areas such as Jewelry and Metals I, II and III, Two-Dimensional Design, Three-Dimensional Design and Intro to Visual Arts.

    • Design Director/Head of Product Development
      • Jun 1991 - Jul 1999

      Ultra Form System Cabinetry was an exhibit system manufacturer in Scottsville, NY. In the 8 years I was with Ultra Form, the company grew and had a great impact on the exhibit industry in North America. In that time I designed hundreds of new products established a large national dealer network and developed illustrations, graphics and branding for the internationally known product line. Sometime after 2001 the company was sold off to a firm in Hollywood CA. Ultra Form System Cabinetry was an exhibit system manufacturer in Scottsville, NY. In the 8 years I was with Ultra Form, the company grew and had a great impact on the exhibit industry in North America. In that time I designed hundreds of new products established a large national dealer network and developed illustrations, graphics and branding for the internationally known product line. Sometime after 2001 the company was sold off to a firm in Hollywood CA.

    • Design Director/General Manager
      • Jun 1984 - May 1991

      Hanna Design Rochester Inc. was an American arm for the Canadian company, Hanna Design, Inc., manufacturers of Radius Exhibit Systems out of Don Mills, Ontario. I was with HDR for seven years as a designer/sales rep. for the product with both local companies and supporting a national dealer network. My last two years I served as the General Manager and Design Director. I worked with some of the best people it has been my pleasure to know during those years. I believe the company closed it's doors sometime in the late 90's and the product line was sold to a company in Dallas. Show less

    • Associate Art Director/Designer
      • 1982 - 1984

      I started with Champion Products, Inc. in Perry, NY as a graphic artist and in just a few months moved to the position of Associate Art Director in Pittsford, NY. I enjoyed this job. I spent virtually every day designing t-shirt graphics for the retail college bookstore line. I designed hundreds and hundreds of graphics to fulfill sales staff requests for college team sports and national sporting events like the Kentucky Derby and the Indianapolis 500. I started with Champion Products, Inc. in Perry, NY as a graphic artist and in just a few months moved to the position of Associate Art Director in Pittsford, NY. I enjoyed this job. I spent virtually every day designing t-shirt graphics for the retail college bookstore line. I designed hundreds and hundreds of graphics to fulfill sales staff requests for college team sports and national sporting events like the Kentucky Derby and the Indianapolis 500.

Education

  • University of Illinois Urbana-Champaign
    MFA, Fine Arts: Jewelry and Metals
    1980 - 1982
  • SUNY Geneseo
    BA, Fine Arts
    1976 - 1980
  • GCS
    1964 - 1976

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