Experience

Brinly-Hardy Company

• United States
• Manufacturing
• 1 - 100 Employee

• Graphic Designer and Social Media Specialist

  • Apr 2018 - Present

  • Develop print and digital designs for Brinly-Hardy brands and private label brands, including web graphics, packaging designs, literature, labels, and signage • Capture and edit studio and lifestyle photography for all brands and private labels • Maintain a consistent style and quality across a series of product images for brand cohesion • Manage and organize equipment, props, and shooting schedules for efficient workflow • Craft engaging and relevant content including text, images, videos, and graphics tailored to different social media platforms. • Analyze data and metrics to measure the effectiveness of campaigns, track engagement, and make informed decisions • Create and manage paid social media campaigns, target specific audiences that are relevant to our customer persona • Communicate with customers by adapting the brand's voice and tone • Provide customer service by addressing inquiries, concerns, and feedback promptly and professionally • Develop relationships and partnerships with influencers to amplify brand reach and engagement • Oversee the planning, execution, and evaluations of social media campaigns • Organize tasks and communicate with vendors for trade shows to promote products and increase brand awareness Show less