Experience

Runway

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Head of Project Management

  • Jun 2022 - Present

• Senior Project Manager

  • Feb 2021 - Jun 2022



Community Clothing

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Manager

  • May 2019 - Feb 2021

  • Directing all ecommerce, including the building, management and optimisation of the Community Clothing website • Managing all paid and non-paid digital marketing, using integrated Facebook Business campaigns, Google Ads, Klaviyo emails, customer retargeting and segmentation. I ensure both new and potential customers are reached, whilst growing our returning customer base and reaching high levels of ROI• Using in depth data and analytics from various sources, I produce detailed sales, digital marketing, growth and customer behaviour reports• Working closely with directors, internal teams and external partners, I build data driven strategies, forecasts and budgets for marketing, e-commerce, sales and merchandising, whilst ensuring customers’ needs are defined and delivered• Leading on implementation and management of the defined strategies, ensuring all teams involved are fully informed and aware of their roles. As a result, sales have seen 150% growth year on year for the last two years• Identifying key business growth opportunities such as implementing new systems, building relationships with external partners and applying new processes in order to streamline operations, whilst improving the customer experience • Working closely with the Digital Communications team, managing all content creation, directing shoots and ensuring that as a company, we accurately communicate our brand identity and story

• General Manager

  • Jan 2018 - Feb 2021

  • Responsible for managing all aspects of sales, orders, returns, stock, fulfilment logistics & online/physical concessions such as Selfridges and Topshop• Directing all eCommerce including the building, management & integration of the Community Clothing (CC) Shopify website, inventory, warehousing and fulfilment systems• Managing staff at HQ, factory, warehouse & fulfilment centre, ensuring they are aware of the business needs, based upon sales strategies, seasonal demand, manufacturing periods, business improvements, & potential obstacles• Improving sales growth by 150% year on year since 2018 by streamlining & integrating operational systems, introducing a new eCommerce website, digital marketing & data driven strategies• Regularly working alongside staff, training new & current employees as the company grows & develops new practices, using both a hands on approach, combined with operational manuals which are continuously updated• Managing all aspects of transfer of 15,000 items of stock from previous warehouse to a new fulfilment centre. This included synchronising software, negotiating shipping contracts & creating new processes to assist the effective transition & delivery of stock. As a result, shipping processes were streamlined by 70% and errors reduced by 50%• Designed & implemented a new stock inventory system for the entire business, including product creation, stock maintenance & seamless integration with website & fulfilment partners. This reduced stock errors & now ensures that there is a consistent flow of stock available to customers at all times, taking into account seasonal demand• Introduced new paper packaging & replaced plastic garment bags with starch based products. I additionally removed unnecessary labels & tags, choosing to print details on the garment where possible. • Ensured sustainable footprint was decreased by using a fulfilment centre, factories and suppliers that are as close to CC’s main factory as possible



HOWND

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Hownd - Ecommerce and Digital Marketing Manager

  • Oct 2020 - Jan 2021

  eCommerce and Website Management • Working on the successful introduction of a new consumer and trade eCommerce Shopify website - launched early 2021 • Managing the on-site user journey: pro-actively improving UX, creating and executing strategies to positively impact key site metrics • Analysing and reporting on site performance using various data sources • Managing and maintaining all product collections on site • Uploading and updating new content as required Online Marketing • Working with digital agency to drive profitable traffic and revenue via social media marketing, SEO, PPC and Google shopping • Managing email marketing including automated welcome series, weekly newsletters, abandoned basket, and personalised messages • Converting visitors to newsletter sign up, loyalty club members and ultimately sales • Increase average order value by cross and upselling • Building customer lifetime value by analysing and segmenting database and targeting with appropriate offers • Managing the online promotion and loyalty programme • Testing activity to deliver profitable unit economics



Newport General Store

• London, England, United Kingdom

• Vintage Clothing Buyer and Seller

  • Jan 2015 - Dec 2020

  I currently run my own vintage clothing business, buying and selling men's American made vintage clothing and accessories from 1940's - 1970's via various platforms such as eBay and Etsy and am in the process of building a Shopify webstore to trade from - expected launch mid 2021 I currently run my own vintage clothing business, buying and selling men's American made vintage clothing and accessories from 1940's - 1970's via various platforms such as eBay and Etsy and am in the process of building a Shopify webstore to trade from - expected launch mid 2021



Freelance

• London, England, United Kingdom

• Digital Communications and Marketing Manager

  • Mar 2014 - Jan 2018

  • Social Media, communications, web management across various platforms • Digital Marketing management including the use of email marketing and digital ads • Developed strategies to drive engagement, sales and collaborations • Managed end to end digital projects • Monitored site analytics and provide monthly reports on site usage and KPIs • Creation and management of web and social content • Social Media, communications, web management across various platforms • Digital Marketing management including the use of email marketing and digital ads • Developed strategies to drive engagement, sales and collaborations • Managed end to end digital projects • Monitored site analytics and provide monthly reports on site usage and KPIs • Creation and management of web and social content



UCL

• United Kingdom
• Research Services
• 700 & Above Employee

• Post Graduate Programme Teaching Administrator, Division of Psychology, Language & Science

  • Sep 2016 - Dec 2017

  • Development and enhancement of learning technologies, webpages and social media platforms• Responsible for answering both internal and external queries and correspondence• Undertook quality assurance processes with directors• Responsible for creating, presenting and reviewing both academic and digital communications reports • Coordinated digital marketing, recruitment and alumni events at institute level• Streamlined various office systems for greater efficiency and social content

• Digital Communications Officer & Administrator

  • Jan 2014 - Sep 2016

  • Created and managed the Division’s social media platforms• Administration for undergraduate and graduate programmes• Managed all prospective student correspondence for four MSc programmes• Created various academic reports and presented findings at senior management level Presented lectures and training at faculty level• Provided web-editing, audits, market research, image and content creation Responded to incoming correspondence• Raised purchase orders, invoices and expense claims• Organised, chaired and minuted internal and external meetings• Assisted with marketing the Division, its departments and programmes• Designed, promoted and managed digital communications events office systems for greater efficiency and social content



UK Home Office

• United Kingdom
• Government Administration
• 700 & Above Employee

• Nationality Case Worker, UK Border Agency

  • Jan 2011 - Jan 2014

  • Reviewed and processed British Nationality applications • Extensive use of government intelligence systems

• Line Manager, Criminal Records Bureau

  • Jun 2009 - Jan 2011

  • Reviewed and processed British Nationality applications • Extensive use of government intelligence systems • Managed a team of 10 intelligence officers using various office systems • Provided team statistics and forecasts and coordinated communications Managed staff leave, absence and personal reports• Monitored team targets, time scales and training needs

• Police Volume Management officer, Criminal Records Bureau

  • Jun 2008 - Jan 2011

  • Monitored team targets, time scales and training needs • Monitored intelligence systems and databases for West Midlands Police Team Responded to intelligence enquiries from Police forces and government agencies • Detailed experience of confidentiality and data protection policies