Experience

Oldham Active

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Head Of Business Development

  • Jan 2020 - Present

  Head of Business Development with Oldham Community Leisure. Heading up the Marketing and Sales arms along side the customer contact centre. Strategic lead on marketing, customer service and sales with responsibility for teams, finances and improvement strategy. Head of Business Development with Oldham Community Leisure. Heading up the Marketing and Sales arms along side the customer contact centre. Strategic lead on marketing, customer service and sales with responsibility for teams, finances and improvement strategy.



Trafford Leisure

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Fitness coach and instructor

  • Jun 2001 - Present

  Delivery of mass participation circuit based exercise and fitness classes

• Head of Fitness & Wellness

  • Jun 2019 - Jan 2020

  As Head of Fitness and Wellness I ensure that our fitness and wellness product is a one of complete wellness, ranging from activity through to nutrition and recovery.> As a strategic manager and part of the strategic team I am responsible for all things related to Fitness and Wellness from a marketing and business development perspective. > I Play a key part in strategically developing Fitness and Wellness. > Implement and drive health and fitness initiatives to attract, convert and retain customers. > Ongoing definition of our health and fitness value proposition for new and existing customers. > To create and maintain a dashboard to track and evaluate success and performance.> Support the General Managers in building a highly efficient and motivated team of health and fitness professionals. > Immersed and an expert in the latest health and fitness trends, > Expertise and skills in Digital and Social Media engagement. > delivery of content and strategy creation for digital marketing.> Support recruitment of trainers and coaches, as well as mentor and evaluate trainers and coaches. > Ongoing development and execution our group exercise programme. > Responsible for employee wellbeing and encouragement of a healthy workforce culture. staff wellbeing Show less

• General Manager

  • Jan 2017 - Jun 2019

  Lead role in the creation and delivery of Trafford Leisure’s strategic aims and plans, translating those strategies into operational plans and projects. Representing Trafford Leisure to multiple stakeholders ensuring First Class standards are delivered and that the business opportunities are maximised.Shaping and driving Trafford Leisure’s strategic direction and providing leadership to the wider business and to a locality team inspiring others and ensuring that the strategic plans are transformed into First Class realities.Operating and managing leisure facilities in Trafford with one of the largest swimming and Gymnastic programs outside of London. Overseeing leisure operations, HR, finance, marketing and business development.Corporate strategic lead for Marketing and Sales with an emphasis on digital marketing.Responsible for Football Development for the organisation. Show less

• Head of Marketing and Sales

  • Sep 2015 - Jan 2017

  1. Working as part of the Senior Management team, providing strategic direction for the Trust reflective of the environment in which the business is operating to ensure long term success, financial viability and continuous improvement to deliver a first class experience for customers2. Creating, developing and implementing the delivery of the Trust's marketing strategy and other strategies to meet the needs of the overall business plan3. Develop and manage marketing initiatives utilising the marketing mix to support the Trust's range of activities and create campaigns and promotions as required by the business4. Leading the Trust in the development of new marketing and communication initiatives keeping pace with trends and new medias ensuring we are at the forefront of marketing in leisure5. Listening to the voices of stakeholders and partners and feeding back into the creation of marketing strategies and projects ensuring an increase participation and the social wellbeing of the Trafford community6. Ensuring sales and promotional opportunities are maximised at every opportunity7. Driving, monitoring and evaluating the marcomms function to ensure clear understanding and encourage collaboration and advancement to First Class standards and building the Trust's brands8. Leading the development of effective copy including marketing literature, press releases, presentations, speeches, key messages, planning/ strategy documents, factsheets 9. Leading the Trust's press activity and PR Campaigns to maximise media coverage through strong working relations10. Overall responsibility for the Trust's website and the use of e-marketing strategies 11. Leading the Trust's communication strategy ensuring the effective flow of information across the business12. Leading the development of policies and procedures to ensure that strategic plans are turned into realities that are both understood and met13. Manage the Trust's marketing budget Show less

• General Manager - Secondment

  • Apr 2015 - Sep 2015

  Lead role in the creation and delivery of Trafford Leisure’s strategic aims and plans and with a locality team and translating those strategies into operational plans and projects. Representing Trafford Leisure to multiple stakeholders ensuring First Class standards are delivered and that the business opportunities are maximised.Shaping and driving Trafford Leisure’s strategic direction and providing leadership to the wider business and to a locality team inspiring others and ensuring that the strategic plans are transformed into First Class realities.Operating and managing one of the busiest leisure centre's in the North West with one of the largest swimming and Gymnastic programs outside of London. Overseeing leisure operations, HR, finance, marketing and business development. Show less

• Head of Marketing

  • Oct 2003 - Apr 2015

  1. Working as part of the Senior Management team, providing strategic direction for the Trust reflective of the environment in which the business is operating to ensure long term success, financial viability and continuous improvement to deliver a first class experience for customers2. Creating, developing and implementing the delivery of the Trust's marketing strategy and other strategies to meet the needs of the overall business plan3. Develop and manage marketing initiatives utilising the marketing mix to support the Trust's range of activities and create campaigns and promotions as required by the business4. Leading the Trust in the development of new marketing and communication initiatives keeping pace with trends and new medias ensuring we are at the forefront of marketing in leisure5. Listening to the voices of stakeholders and partners and feeding back into the creation of marketing strategies and projects ensuring an increase participation and the social wellbeing of the Trafford community6. Ensuring sales and promotional opportunities are maximised at every opportunity7. Driving, monitoring and evaluating the marcomms function to ensure clear understanding and encourage collaboration and advancement to First Class standards and building the Trust's brands8. Leading the development of effective copy including marketing literature, press releases, presentations, speeches, key messages, planning/ strategy documents, factsheets 9. Leading the Trust's press activity and PR Campaigns to maximise media coverage through strong working relations10. Overall responsibility for the Trust's website and the use of e-marketing strategies 11. Leading the Trust's communication strategy ensuring the effective flow of information across the business12. Leading the development of policies and procedures to ensure that strategic plans are turned into realities that are both understood and met13. Manage the Trust's marketing budget Show less



Trafford Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Fitness Manager

  • Jun 2001 - Oct 2003